http://www.dmnews.com/media-&-circulation/topic/292/ Articles tagged with Media & Circulation from DMNews Josh Jacobs was appointed SVP of brand advertising products and marketing at Glam Media, a publisher and media network, on October 12. DMNews talks with Jacobs about the state of ad networks and how his experience as VP and general manager of Yahoo advertising technology platforms will help him in his new role. http://www.dmnews.com/insider-conversation-with-josh-jacobs-svp-brand-advertising-products-and-marketing-glam-media/article/152132/ Mon, 12 Oct 2009 16:28:09 GMT A customized publishing model using digital printing has the potential to help media companies recover from bleeding revenue http://www.dmnews.com/struggling-publishers-try-customization/article/151749/ Mon, 12 Oct 2009 00:00:00 GMT Database marketing agency Merkle has formed a business, called LogicLab, to create results-based measurements for media buying. It will develop online tools for media buyers to determine the value of their ad buys. Merkle is developing similar tools on a proprietary basis for some clients. http://www.dmnews.com/merkle-creates-standalone-business-to-measure-media-buying/article/149160/ Thu, 17 Sep 2009 15:45:18 GMT News Corp's Twentieth Television is using a mobile effort to engage consumers with its show Wedlock or Deadlock. The TV distributor teamed up with mobile marketing services firm HipCricket to power its interactive television show, which launched in July. The goal of the interactive effort is to grow the reach of the show, which is being tested on Fox stations in New York, Tampa, Phoenix, Dallas and Memphis. http://www.dmnews.com/twentieth-television-uses-mobile-to-engage-viewers/article/148491/ Thu, 10 Sep 2009 14:00:00 GMT Meredith named Martin Reidy president of Meredith Integrated Marketing, effective September 1. The former president and CEO of Publicis Modem & Dialog is also serving as EVP of Meredith's National Media Group and corporate VP of interactive strategy. http://www.dmnews.com/meredith-names-reidy-head-of-integrated-marketing-division/article/148018/ Wed, 02 Sep 2009 12:24:34 GMT New list — National Geographic Members International — Global DM Solutions — This file contans members of the National Geographic Society who receive the English language edition of the National Geographic magazine as a benefit of membership. http://www.dmnews.com/national-geographic-members-international/article/147972/ Tue, 01 Sep 2009 17:05:04 GMT More companies are advertising on iPhone apps as the mini programs gain popularity. For publishers like The New York Times and the Associated Press, offering ad units within their iPhone news readers is a natural extension of digital inventory. http://www.dmnews.com/ap-and-nyt-find-marketers-warm-up-to-ads-in-iphone-news-apps/article/147457/ Mon, 31 Aug 2009 00:00:00 GMT With challenges in print well-documented, newspapers and magazines find that boosting readership requires a multichannel content strategy http://www.dmnews.com/publishers-cross-the-digital-divide/article/147322/ Fri, 28 Aug 2009 12:00:00 GMT On October 16, the Financial Times will launch a US edition of its FT Wealth magazine. The quarterly, which focuses on luxury living and wealth management, will be sent for free to select FT readers as part of their subscriptions to the newspaper and will also be placed at select newsstands. http://www.dmnews.com/ft-to-launch-wealth-in-the-us/article/147488/ Thu, 27 Aug 2009 17:21:04 GMT Reader's Digest Association has announced a restructuring plan through which a number of its lenders will take a stake in the company in return for reducing the debt. The agreement is expected to lower RDA's total debt load from $2.2 billion to $550 million. http://www.dmnews.com/readers-digest-association-releases-restructuring-plan/article/146702/ Tue, 18 Aug 2009 10:36:57 GMT