http://www.dmnews.com/internet-marketing/topic/290/ Articles tagged with Internet Marketing from DMNews AOL is planning to reduce its staff by one third, which will result in a loss of 2,500 jobs. http://www.dmnews.com/aol-to-ax-2500-jobs/article/158137/ Thu, 19 Nov 2009 14:49:51 GMT Footwear manufacturer Crocs has selected interactive agency Cramer-Krasselt as its global agency of record. The brand will launch a campaign, aided by the agency, early next year. C-K's Chicago office will handle brand strategy, creative, interactive, online, media planning and buying, as well as PR. http://www.dmnews.com/cramer-krasselt-wins-crocs-business-plans-campaign-for-q1-2010/article/158112/ Thu, 19 Nov 2009 11:32:58 GMT Coca-Cola will run a social media campaign in which three brand ambassadors will spend next year traveling the world and documenting their trip on the Web. Armed with a blog and a video camera, the group's steps will be tracked on Expedition206.com, where fans can follow the journey and find out more information about the ambassadors and their efforts. http://www.dmnews.com/coca-cola-to-send-happiness-ambassadors-around-the-world-in-social-media-effort/article/158044/ Wed, 18 Nov 2009 15:54:07 GMT Trying to reposition its products' brand image from old and expensive to young and affordable, the Bordeaux wine region of France is running a campaign called "Life Goes Better with Bordeaux." The effort incorporates an interactive Web site, display ads and social media along with in-store and event marketing to acquire younger customers. http://www.dmnews.com/bordeaux-positions-its-wines-as-young-affordable/article/157918/ Tue, 17 Nov 2009 15:26:54 GMT Guitar Center has revamped its online wish list feature to allow musicians to personalize and share their lists of desired gifts for this holiday shopping season. Musicians can create an online "wish list poster" and personalize it based on their favorite music genres. http://www.dmnews.com/guitar-center-revises-web-wish-lists-for-holiday-shopping-season/article/157863/ Tue, 17 Nov 2009 09:30:00 GMT The Interactive Advertising Bureau (IAB) has released its new "Ad Unit Guidelines 2009 Update." The new guidelines include the perspective of creative agencies, who gave their input for the first time, joining the media agencies and publishers who have historically been a part of the process. http://www.dmnews.com/iab-releases-new-ad-unit-guidelines-2009-update/article/157810/ Mon, 16 Nov 2009 13:31:33 GMT Juice maker Welch's, which spent $4 million online last year, launched its "Real. Grape. Goodness" integrated effort, November 12. It includes TV, online and print components. http://www.dmnews.com/welchs-juices-up-brand-marketing-with-digital-effort/article/157739/ Fri, 13 Nov 2009 15:48:03 GMT Federal regulators and pharmaceutical company marketers sought to clear up regulations for online and social media marketing strategies at the Food and Drug Administration's November 12 hearings on the topic. http://www.dmnews.com/regulators-marketers-seek-to-clarify-pharmas-marketing-role-on-social-media-at-hearings/article/157709/ Fri, 13 Nov 2009 11:14:01 GMT OfficeMax has relaunched its popular 'ElfYourself' holiday campaign in a move to connect the brand with holiday gift shopping in time for the season. The campaign, which is in its fourth year, launched on November 10 on 'Ellen' and is being promoted through a Web site, e-mail effort, in-store signage, insert media and social media. The initiative, which runs through January 15, is aimed at helping OfficeMax retain and acquire customers. http://www.dmnews.com/officemax-brings-back-elfyourself-campaign/article/157660/ Thu, 12 Nov 2009 14:33:20 GMT Interactive marketing will grow at a 16% compound annual growth rate over the next five years, but the retail and financial services sectors will continue to have the largest share of overall interactive marketing spend at a combined 32%, according to a Forrester Research report released this week. http://www.dmnews.com/retail-financial-sectors-to-spend-most-on-interactive-through-2014-forrester/article/157582/ Wed, 11 Nov 2009 12:58:01 GMT