http://www.dmnews.com/email-marketing/topic/289/ Articles tagged with EMail Marketing from DMNews Intel is conducting a digital e-card campaign that lets users make personalized 3-D cards to send to their friends and family. The campaign, launched November 16, runs through the end of the year. It features a Web site where consumers can create e-cards and view information on Intel products. http://www.dmnews.com/intel-debuts-viral-gift-card-holiday-campaign/article/158130/ Thu, 19 Nov 2009 12:45:44 GMT Markco Media, a UK-based media and advertising company, will launch a paid search marketing campaign on November 19 to promote CouponCodes4U.com, the US counterpart to MyVoucherCodes.co.uk. Previously the site was only promoted through organic search engine marketing. http://www.dmnews.com/uk-based-markco-media-promotes-couponcodes4ucom-in-time-for-holiday-e-commerce/article/158013/ Wed, 18 Nov 2009 12:41:03 GMT For online retailer Lamps Plus, sending out coupons is a double-edged sword. The online retailer, which plans to send out a holiday e-mail coupon offer for Black Friday and Cyber Monday, has found that distributing coupons too often is not good for revenue. This holiday season, Lamps Plus is offering a coupon for $30 off of a $200 purchase to attract new customers. http://www.dmnews.com/lamps-plus-plans-holiday-e-mail-coupon-effort-delicately/article/157913/ Tue, 17 Nov 2009 14:13:58 GMT For law firms, e-mail marketing can be a tricky business. Aside from CAN-SPAM, law firms are required to follow special rules, depending on the states they practice in, that dictate how lawyers can market to potential clients. Still many firms want to get into digital marketing and are approaching channels like e-mail as a CRM tool, sending newsletters to clients to build relationships. http://www.dmnews.com/inbox-insider-law-firms-find-crm-best-use-of-e-mail/article/157909/ Tue, 17 Nov 2009 13:57:26 GMT Guitar Center has revamped its online wish list feature to allow musicians to personalize and share their lists of desired gifts for this holiday shopping season. Musicians can create an online "wish list poster" and personalize it based on their favorite music genres. http://www.dmnews.com/guitar-center-revises-web-wish-lists-for-holiday-shopping-season/article/157863/ Tue, 17 Nov 2009 09:30:00 GMT Animal rights group ASPCA has added more than 1,000 e-mail addresses to its database since launching a lead-generation effort earlier this month. Lead-generation firm Pontiflex is executing the campaign pro-bono, after deciding to work on it instead of giving away free items at the Ad:Tech New York conference. http://www.dmnews.com/aspca-adds-to-database-via-pro-bono-effort/article/157854/ Mon, 16 Nov 2009 16:06:10 GMT Pharmaceutical company Novartis launched a $200 million integrated ad campaign, which includes a number of digital elements, on November 12 for over-the-counter heartburn drug Prevacid 24HR. The effort's digital elements include online ads that drive consumers to the prevacid24hr.com Web site on targeted portals like WebMD, as well as Yahoo and other lifestyle destinations. http://www.dmnews.com/novartis-200-million-integrated-campaign-promotes-heartburn-drug/article/157658/ Thu, 12 Nov 2009 14:47:49 GMT OfficeMax has relaunched its popular 'ElfYourself' holiday campaign in a move to connect the brand with holiday gift shopping in time for the season. The campaign, which is in its fourth year, launched on November 10 on 'Ellen' and is being promoted through a Web site, e-mail effort, in-store signage, insert media and social media. The initiative, which runs through January 15, is aimed at helping OfficeMax retain and acquire customers. http://www.dmnews.com/officemax-brings-back-elfyourself-campaign/article/157660/ Thu, 12 Nov 2009 14:33:20 GMT Borders is using free Wi-Fi service, as well as other initiatives, to differentiate itself from competitors and increase membership in its loyalty program this holiday shopping season. http://www.dmnews.com/borders-launches-free-wi-fi-in-customer-loyalty-push/article/157583/ Wed, 11 Nov 2009 13:11:13 GMT Transactional e-mails are a great way for marketers to keep up with their customers and build loyalty. Digital bill statements are a good example of this. http://www.dmnews.com/inbox-insider-transactional-e-mails-build-loyalty/article/157526/ Tue, 10 Nov 2009 15:23:23 GMT