http://www.dmnews.com/direct-mail-&-postal/topic/288/ Articles tagged with Direct Mail & Postal from DMNews Less than a week after the US Postal Service disclosed that it incurred a $3.8 billion net loss for fiscal year 2009, it narrowed the list of branches it is considering closing by 130. The agency is still reviewing the possible closure of 241 post offices as of November 20. http://www.dmnews.com/postal-service-narrows-branch-consolidation-list-to-241/article/158222/ Fri, 20 Nov 2009 11:35:22 GMT The Atlantic's Daniel Indiviglio reacted to the US Postal Service's November 16 announcement that it lost $3.8 billion during fiscal year 2009 by saying that cutting Saturday service "is a pretty reasonable idea." http://www.dmnews.com/no-saturday-mail-could-be-a-headache-for-netflix-old-school-bill-payers/article/157900/ Tue, 17 Nov 2009 12:23:10 GMT The US Postal Service reported on November 16 a net loss of $3.8 billion for its 2009 fiscal year. It also disclosed a nearly 9.1% drop on operating revenue to $68.1 billion this year from $74.9 billion last year. While the agency's net loss is $1 billion more than the $2.8 billion reported for the 2008 fiscal year, it cut operating expenses by nearly $6 billion for the fiscal year. http://www.dmnews.com/postal-service-reports-net-loss-of-38b-for-fiscal-2009/article/157852/ Mon, 16 Nov 2009 15:57:45 GMT With consumers' budgets already stretched thin by the recession, many nonprofit marketers are adding digital elements to their end-of-year fundraising efforts. For instance, the United Way recently launched a partnership with Games that Give, a casual gaming site that gives consumers an avenue to donate to charity. http://www.dmnews.com/us-nonprofits-add-digital-to-holiday-arsenal/article/157236/ Mon, 09 Nov 2009 00:00:00 GMT Business-to-business technology marketers have found that their audience of business decision makers responds well to entertaining messaging as a way to cut through the current economic malaise. http://www.dmnews.com/sports-themes-score-for-b-to-b/article/157248/ Mon, 09 Nov 2009 00:00:00 GMT Keith Loell, executive creative director at Draftfcb, on New England Lincoln Mercury Dealers' "Follow Me to Bliss" push, Camelback Mountain Resort's postcards and InStyler's affiliate marketing. http://www.dmnews.com/creative-solutions-from-new-england-lincoln-mercury-dealers-camelback-resort-instyler/article/157249/ Mon, 09 Nov 2009 00:00:00 GMT Arandell, a printer with catalog clients including Target, Macy's and Neiman Marcus, has added BCC Software's Mail Manager Full Service platform to increase its compatibility with the Intelligent Mail Barcode. http://www.dmnews.com/arandell-incorporates-bcc-software-to-aid-imb-transition/article/157255/ Fri, 06 Nov 2009 12:33:11 GMT Later this month, the US Postal Service will unveil additional capabilities for its Intelligent Mail service, which allows the agency to track pieces of mail from origin to destination. http://www.dmnews.com/usps-to-release-intelligent-mail-additions-this-month/article/156884/ Mon, 02 Nov 2009 12:28:58 GMT Business-to-business marketers seeking hard-to-reach prospects and looking to address their pain points and know that direct mail provides key benefits as part of an integrated campaign. Four experts share how it's done http://www.dmnews.com/mail-is-the-workhorse-of-b-to-b-marketing/article/155868/ Mon, 26 Oct 2009 00:00:00 GMT To further promote FedEx's NASCAR sponsorship and drum up excitement for the Chase for the Sprint Cup, BBDO placed voice-enabled devices in 700 FedEx dropboxes throughout the southeast US. The effort is a complement to a FedEx digital campaign that was already under way. http://www.dmnews.com/fedex-drop-boxes-by-bbdo-ny/article/155906/ Wed, 21 Oct 2009 14:40:01 GMT