http://www.dmnews.com/database-marketing-&-crm/topic/287/ Articles tagged with Database Marketing & CRM from DMNews New members of Omni Hotels' Select Guest loyalty program will receive double credits for stays booked on Omnihotels.com through the end of the year. http://www.dmnews.com/omni-hotels-doubles-rewards-on-rooms-booked-online-to-draw-members/article/157931/ Tue, 17 Nov 2009 17:35:48 GMT CRM agency Merkle, which created healthcare and mobile groups this year, launched its market research practice on November 12. The division is a part of the company's Quantitative Solutions Group. The Columbia, MD-based company has hired Christine Baskin to lead the division as VP of market research. http://www.dmnews.com/merkle-taps-healthcare-vet-baskin-to-lead-new-market-research-unit/article/157667/ Thu, 12 Nov 2009 16:07:07 GMT Outdoor retailer Bass Pro Shops has tapped mobile commerce and marketing firm Transaction Wireless to create its first mobile gift card program, which will go live in next year's first quarter. When the mobile program launches next year, consumers will be able to customize online gift cards by incorporating personalized text, videos and voice messages. http://www.dmnews.com/bass-pro-shops-hires-transaction-wireless-for-mobile-gift-card-program/article/157585/ Thu, 12 Nov 2009 11:00:00 GMT Software providers NetSuite and InsideView are partnering to make InsideView's social media information available through NetSuite's cloud CRM platform. The companies announced the deal November 10. Discussion leading to the partnership began in May, with both companies saying that their clients wanted more social media-related insight. http://www.dmnews.com/netsuite-insideview-partner-on-social-crm/article/157548/ Tue, 10 Nov 2009 16:50:53 GMT Analytics firm Alterian reported revenue of $24.1 million for the first half of fiscal 2009, a 40% increase from the first half of last year. This included a 44% growth rate in North America, up from a 19% growth rate this time last year. http://www.dmnews.com/alterian-reports-40-increase-in-first-half-earnings/article/157438/ Mon, 09 Nov 2009 15:22:16 GMT Montreal-based Groupe Aeroplan announced on November 3 that it will acquire Carlson Marketing, a Minneapolis-based company also operating in the loyalty space. The deal is expected to close next month. Executives for both companies said they expect the $175.3 million deal to help the combined organization expand outside of North America. http://www.dmnews.com/groupe-aeroplan-to-acquire-carlson-marketing/article/156984/ Tue, 03 Nov 2009 15:11:11 GMT Healthcare companies know an open dialogue with consumers can increase loyalty, so loyalty programs have been an effective tactic ever since pharma companies began marketing to consumers. http://www.dmnews.com/pharma-has-a-healthy-focus-on-customers/article/155964/ Fri, 23 Oct 2009 18:00:00 GMT JetBlue's director of loyalty marketing and partnerships, Dave Canty, discusses how the TrueBlue program has evolved to meet customers' needs. http://www.dmnews.com/loyalty-takes-flight-at-jetblue/article/156061/ Mon, 26 Oct 2009 00:00:00 GMT Diversified Information Technologies, a provider of document and information lifecycle solutions, has acquired Active Data Services (ADS), which outsources business processes. Financial terms of the deal were not disclosed. http://www.dmnews.com/diversified-acquires-active-data-services/article/152293/ Wed, 14 Oct 2009 15:27:48 GMT InfoGroup's Fairfield talks about trends in the data, research and marketing services industry http://www.dmnews.com/database-stays-healthy-in-downturn/article/151987/ Mon, 12 Oct 2009 04:52:00 GMT