http://www.dmnews.com/agency/topic/286/ Articles tagged with Agency from DMNews CytoSport, the maker of sports drink Muscle Milk, is conducting a viral video campaign for Thanksgiving. The effort, which launched November 19, features a comical viral video in which a partying pilgrim sings about flirting his way to the New World. The spot is running on YouTube, MySpace, Facebook and at www.sexypilgrim.com. http://www.dmnews.com/muscle-milk-releases-playful-thankgiving-viral-video/article/158239/ Fri, 20 Nov 2009 15:07:39 GMT Masius New York, a branch of Masius/Publicis Consultants has rebranded under the Publicis Groupe-owned Leo Burnett to form Leo Burnett Business, a specialty group that will focus on business-to-business advertising and marketing. http://www.dmnews.com/publicis-owned-masius-ny-rebrands-to-form-leo-burnett-business-group/article/158116/ Thu, 19 Nov 2009 11:37:42 GMT Footwear manufacturer Crocs has selected interactive agency Cramer-Krasselt as its global agency of record. The brand will launch a campaign, aided by the agency, early next year. C-K's Chicago office will handle brand strategy, creative, interactive, online, media planning and buying, as well as PR. http://www.dmnews.com/cramer-krasselt-wins-crocs-business-plans-campaign-for-q1-2010/article/158112/ Thu, 19 Nov 2009 11:32:58 GMT Publicis Groupe announced on November 16 the launch of MS&L Group, a services group that will mix various types of the holding company's firms. MS&L Worldwide, Publicis Consultants Worldwide, JKL, Winner & Associates, TMG Strategies, PBJS, Relay, Capital MS&L, Hanmer MS&L, Carré Noir, SAS, Masius and Publicis Events will make up the division. http://www.dmnews.com/publicis-to-launch-msl-group-division-to-integrate-marketing-services/article/157865/ Mon, 16 Nov 2009 17:28:03 GMT Pharmaceutical company Novartis launched a $200 million integrated ad campaign, which includes a number of digital elements, on November 12 for over-the-counter heartburn drug Prevacid 24HR. The effort's digital elements include online ads that drive consumers to the prevacid24hr.com Web site on targeted portals like WebMD, as well as Yahoo and other lifestyle destinations. http://www.dmnews.com/novartis-200-million-integrated-campaign-promotes-heartburn-drug/article/157658/ Thu, 12 Nov 2009 14:47:49 GMT Wrigley has confirmed that it has transferred its digital advertising duties to Big Spaceship, EVB and Firstborn. Wrigley had been working with Tribal DDB, Digitas and Agency.com prior to the decision, according to a report in Advertising Age. Digitas confirmed the loss, but declined to comment on the matter. Agency.com and Big Spaceship referred calls to Wrigley. http://www.dmnews.com/wrigley-shifts-digital-to-big-spaceship-evb-firstborn/article/157653/ Thu, 12 Nov 2009 13:58:20 GMT TBWA Worldwide appointed Gary Wenzel president of its TBWA\WorldHealth division November 12. http://www.dmnews.com/tbwaworldhealth-has-a-new-president/article/157642/ Thu, 12 Nov 2009 12:40:35 GMT Third-quarter earnings for the "big four" advertising holding companies were dismal year over year, yet experts queried by DMNews painted a rosier picture for digital advertising — because it shows ROI. http://www.dmnews.com/q3-declines-dont-tell-digital-story/article/157281/ Mon, 09 Nov 2009 00:00:00 GMT Bob Evans Restaurants and Food Products has named Brunner its advertising agency of record. The multimillion dollar account was won following a competitive review. The incumbent agency was Chicago Creative Partnership. http://www.dmnews.com/bob-evans-chooses-brunner-as-aor/article/157277/ Fri, 06 Nov 2009 15:10:35 GMT Learning Curve Brands has named Euro RSCG Chicago agency of record for its First Years line. The account is the agency's first work with Learning Curve and parent company RC2. First Years is a toy and supply line for infants and toddlers. Euro RSCG will create an integrated effort focusing on new moms, particularly first-time parents. http://www.dmnews.com/learning-curve-names-euro-rscg-chicago-aor-for-first-years-brand/article/156986/ Tue, 03 Nov 2009 15:23:19 GMT