http://www.dmnews.com/shows-&-associations/topic/285/ Articles tagged with Shows & Associations from DMNews As Advertising Week approaches, I am going through the party invites, a sea of meeting requests and, of course the catalog to figure out which events will be most interesting to attend. http://www.dmnews.com/time-to-get-that-advertising-week-schedule-going/article/150882/ Fri, 11 Sep 2009 13:49:04 GMT Barbara Coll, CEO of Webmama.com, sat down with DMNews at the 2009 Search Engine Strategies Conference to discuss the latest trends in search marketing. In our five questions, Coll covers why you can't do search in a vacuum and the reason search needs to be a strategy rather than a tactic. http://www.dmnews.com/five-questions-for-a-digital-insider-barbara-coll-ceo-webmamacom-inc/article/146657/ Tue, 18 Aug 2009 02:00:00 GMT The Direct Marketing Association on Wednesday announced it has launched the iDirect Leadership Committee to provide thought leadership to the industry regarding data-enriched multichannel marketing. That will include driving new educational programs and conducting and publishing research around the fusion of traditional direct marketing with data, analytics and online programs. http://www.dmnews.com/dma-launches-committee-around-future-of-multichannel-marketing/article/138609/ Tue, 16 Jun 2009 15:58:38 GMT The 2009-2010 Magazine Handbook, released this week by Magazine Publishers of America (MPA), reports that magazine readership and influence remains strong, in spite of slipping ad numbers. http://www.dmnews.com/mpa-handbook-shows-successes-pitfalls-of-mags-in-2008/article/138542/ Mon, 15 Jun 2009 16:54:53 GMT The first round of judging for the 2009 International Echo Awards, a body of awards from the Direct Marketing Association that celebrate creative, strategy and results across direct marketing media, began May 19. This is the first year Echos has had a vice chair from the client side. Another first this year is the Green Marketer Award. http://www.dmnews.com/echo-awards-judging-features-firsts-in-green-marketing-award-organization/article/137849/ Mon, 01 Jun 2009 17:30:00 GMT Service was the key word at the National Postal Forum's opening general session this morning. Throughout his introduction and three short panel discussions, Postmaster General John Potter remained adamant that the USPS would maintain and even improve its service levels, in spite of economic difficulties. http://www.dmnews.com/potter-likes-usps-chances-despite-recession-npf/article/136995/ Mon, 18 May 2009 12:05:01 GMT A major point of interest at this week's National Postal Forum has been the proposed USPS Summer Sale on Standard Mail letters and flats. The sale, pending approval by the Postal Regulatory Commission, is intended to drive volume during the traditionally slow July to September quarter. http://www.dmnews.com/curiosity-on-summer-sale-reigns-at-npf/article/137032/ Mon, 18 May 2009 17:11:36 GMT Kevin Rose, founder and chief architect of community content-ranking site Digg, shared his thoughts on how user-generated content can be monetized and used to engage consumers during this morning's ad:tech San Francisco keynote. Evan Hansen, editor-in-chief of Wired.com, interviewed the entrepreneur. Rose said that his site, which was largely founded to democratize content online, was now seeking to create a way for consumers to respond directly to advertisers about products and promotions. http://www.dmnews.com/diggs-rose-shares-insight-on-monetizing-ugc-adtech-sf/article/131241/ Thu, 23 Apr 2009 13:10:46 GMT Internext Media Corp-owned pay-per-click (PPC) search network ABCSearch has acquired Advertise.com. Now, all of ABCSearch's services will be transitioned under the Advertise.com Inc. brand. Over the next six months, the company will be rolling out new technologies to provide multiple integrated programs, including PPC, local and contextual targeting, as well as display ads. http://www.dmnews.com/abcsearch-rebrands-as-advertisecom/article/131035/ Tue, 21 Apr 2009 13:16:22 GMT At the NRF's annual convention this year, the IBM Institute for Business Value announced a survey it recently completed of 30,000 US consumers. The goal was to understand what drives consumer spending across a variety of retail categories, including grocery, apparel and pharmacy. Fred Balboni, global retail industry leader of IBM Business Consulting Services, offers the lowdown on the survey results as well as his outlook on the retail environment overall. http://www.dmnews.com/qa-withfred-balboni-global-retail-industry-leader-ibm-business-consulting-services/article/129618/ Mon, 30 Mar 2009 09:42:34 GMT