http://www.dmnews.com/research/topic/284/ Articles tagged with Research from DMNews Search leader Google again topped the list of consumers' favorite online brands, with Yahoo and Amazon behind it, according to Forrester Research online brand analysis published November 16. Facebook, offered for the first time to participants as a choice, finished as the fourth choice. http://www.dmnews.com/online-consumers-heart-google-again-and-show-some-love-for-facebook-in-forrester-report/article/157929/ Tue, 17 Nov 2009 17:17:56 GMT Marketers often cite cutting through the clutter as the goal of a new campaign — but how many of those messages are perceived as clutter themselves by consumers? According to a poll from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company, 41% of consumers say they would consider ending a brand relationship due to irrelevant promotions, and another 22% say they would definitely defect from the brand for that reason. http://www.dmnews.com/ad-noise-can-drown-brand-loyalty-says-cmo-council-study/article/157927/ Tue, 17 Nov 2009 17:09:15 GMT Radio online revenues are expected to grow by double digits this year, totaling $441 million. The figure would represent a 12% year-over-year increase, according to a report by SNL Kagan, a financial data intelligence firm that specializes in media and communications. The firm predicts an even more robust increase next year, forecasting online radio revenue growth of 20%, year over year, to $530 million. http://www.dmnews.com/snl-kagan-predicts-robust-growth-for-online-radio-revenues/article/157015/ Tue, 03 Nov 2009 17:26:55 GMT Online holiday sales will increase this year, but marketers will have to work harder for each buyer than last year, according to the 2009 US Online Holiday Retail Forecast, released by Forrester Research on November 2. The research company's report, based on an online survey fielded in August of 4,723 US adults, projects an 8% growth rate for November and December US online retail sales. http://www.dmnews.com/online-retailers-to-see-increased-sales-but-more-work-for-them-says-forrester/article/156995/ Tue, 03 Nov 2009 15:46:21 GMT More consumers will shop online this year for holiday gifts than last year, according to a survey from e-commerce services provider MarketLive and consultancy The E-tailing Group released October 19. Of the 1,000 consumers queried for the 2009 Mindset of a Multi-Channel Shopper Survey, 55% said they plan to do their holiday shopping via the Web this year, compared to 49% last year. http://www.dmnews.com/study-more-consumers-to-shop-online-this-holiday-season/article/155655/ Mon, 19 Oct 2009 12:26:42 GMT In response to increasing advertiser focus on ROI, Ogilivy & Mather and MarketShare Partners are teaming up to offer marketing effectiveness tools measuring results and predicting optimal media spend across digital, direct, TV, radio and marketing channels. http://www.dmnews.com/ogilvy-marketshare-partners-release-multichannel-media-spend-tool/article/155489/ Fri, 16 Oct 2009 17:38:41 GMT Online retailers are reporting increased profitability and market-share growth despite the current economic downturn, with the biggest brands performing better than smaller rivals, according to the third report in Shop.org's "State of Online Retailing 2009" series. http://www.dmnews.com/report-shows-popular-brands-shine-online/article/155480/ Fri, 16 Oct 2009 17:00:18 GMT n an April 2009 study conducted jointly by COLLOQUY and my customer loyalty agency Direct Antidote, we asked more than 2,000 US consumers in an online panel how relevant they found loyalty program communications on a 10-point scale. Just 32% of consumers surveyed rated the relevance of program communications at an 8 or higher. However, many of their responses sustain hope. http://www.dmnews.com/revving-up-relevance-in-loyalty-messaging/article/151516/ Thu, 08 Oct 2009 01:30:00 GMT Direct response TV (DRTV), long used by marketers to drive immediate results, has typically been punctuated by phone operators who are standing by to take orders. http://www.dmnews.com/drtv-clicks-for-sales/article/149497/ Fri, 25 Sep 2009 00:00:00 GMT Food and beverage marketers add immediacy, relevance and personalization to spur consumer adoption of loyalty programs. http://www.dmnews.com/personal-touch-for-loyalty/article/149787/ Mon, 28 Sep 2009 00:00:00 GMT