http://www.dmnews.com/campaigns/topic/282/ Articles tagged with Campaigns from DMNews Pharmaceutical company Novartis launched a $200 million integrated ad campaign, which includes a number of digital elements, on November 12 for over-the-counter heartburn drug Prevacid 24HR. The effort's digital elements include online ads that drive consumers to the prevacid24hr.com Web site on targeted portals like WebMD, as well as Yahoo and other lifestyle destinations. http://www.dmnews.com/novartis-200-million-integrated-campaign-promotes-heartburn-drug/article/157658/ Thu, 12 Nov 2009 14:47:49 GMT Travel search engine Kayak.com debuted an integrated campaign this month to build brand awareness. After doing research with TNS Media and finding that 68% of consumers that book travel online were not aware of Kayak, the site decided to focus more on marketing. It hired Goodby, Silverstein & Partners as its agency of record in mid-August. http://www.dmnews.com/kayak-looks-to-expand-awareness-with-push/article/157283/ Mon, 09 Nov 2009 00:00:00 GMT Jung von Matt/Neckar, a German ad agency, created buzz for publisher Eichborn at the Frankfurt Book Fair this month. The agency outfitted 200 flies with banner ads to promote their exhibition booth at the show. What do you call that? A "fly circus?" http://www.dmnews.com/banner-ad-flies-build-book-show-buzz/article/156736/ Sat, 31 Oct 2009 01:01:36 GMT Julie Petroski, VP, group creative director at Targetbase talks about the latest campaigns from Supershoes.com, Rubbermaid and Inkubook http://www.dmnews.com/creative-solutions-from-supershoescom-rubbermaid-inkubook/article/155971/ Mon, 26 Oct 2009 00:00:00 GMT In an effort to attract the growing economic might of Hispanics living in the US, the NBA this month launched Éne-bé-a, a multichannel marketing campaign. http://www.dmnews.com/nba-shoots-for-hispanic-audience/article/156117/ Fri, 23 Oct 2009 00:00:00 GMT E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers. http://www.dmnews.com/e-mail-basics-meet-new-tricks/article/155826/ Tue, 20 Oct 2009 17:13:58 GMT Eric Opel, group manager of client communications at Microsoft Advertising, discusses targeting CMOs for the launch of its new search engine Bing http://www.dmnews.com/dmnews-chats-with-eric-opel-group-manager-of-client-communications-microsoft-advertising/article/151895/ Mon, 12 Oct 2009 00:00:00 GMT Multichannel apparel retailer Dickies has named Omnicom Group's Goodby, Silverstein & Partners its first agency of record after 87 years in business. http://www.dmnews.com/dickies-selects-gsp-as-its-aor/article/151988/ Fri, 09 Oct 2009 00:00:00 GMT CDW and Ikea demonstrate shift in traditional marketers toward digital http://www.dmnews.com/digital-marketing-shift-speeds-up/article/151992/ Fri, 09 Oct 2009 00:00:00 GMT Chase launched an integrated campaign October 1 to promote its Ink business card portfolio. The integrated initiative highlights the benefits that each of the four Ink cards offer small businesses. Chase is primarily using the effort to build the Ink brand. http://www.dmnews.com/chase-integrated-effort-highlights-small-business-cards/article/151189/ Thu, 01 Oct 2009 15:23:55 GMT