http://www.dmnews.com/dma/topic/281/ Articles tagged with DMA from DMNews On October 19, Equifax and Strongmail announced at DMA09 they are partnering on a tool that enables marketers to target consumers not only by demographic and behavioral data, but also by social media influence. The tool has direct integration with blogs and social networks, including Twitter, Facebook and MySpace. http://www.dmnews.com/strongmail-equifax-announce-social-targeting-and-acquisition-tool-dma09/article/155666/ Mon, 19 Oct 2009 17:00:00 GMT The Direct Marketing Association this week named Eugene Raitt, SVP for accident and health and CMO for Asia at Allied World Assurance Company, its 2010 board chairman. The group made the announcement at its annual business meeting in San Diego. http://www.dmnews.com/dma-names-officers-pike-retains-board-spot/article/155665/ Mon, 19 Oct 2009 13:02:01 GMT Two weeks after Direct Marketing Association board and executive committee member Gerry Pike launched a Web site — ABetterDMA.org — questioning the group's governance, DMA shot back with a cease-and-desist letter from its legal counsel. http://www.dmnews.com/dma-hits-board-member-pike-with-cease-and-desist/article/152002/ Fri, 09 Oct 2009 17:30:00 GMT Ramesh Lakshmi-Ratan, the Direct Marketing Association's EVP and COO, will resign effective September 18, DMNews has learned. Lakshmi-Ratan, who will join an unnamed DMA member company, was promoted to the COO post in June 2006. http://www.dmnews.com/lakshmi-ratan-out-at-dma/article/148038/ Wed, 02 Sep 2009 16:48:21 GMT The battle over behavioral targeting legislation continued Thursday when members of the House Energy and Commerce Subcommittee on Communications, Technology, and the Internet met with the Commerce, Trade, and Consumer Protection Subcommittee. http://www.dmnews.com/internet-marketers-web-publishers-privacy-groups-eye-house-bt-hearings/article/138790/ Fri, 19 Jun 2009 17:04:59 GMT The Direct Marketing Association on Wednesday announced it has launched the iDirect Leadership Committee to provide thought leadership to the industry regarding data-enriched multichannel marketing. That will include driving new educational programs and conducting and publishing research around the fusion of traditional direct marketing with data, analytics and online programs. http://www.dmnews.com/dma-launches-committee-around-future-of-multichannel-marketing/article/138609/ Tue, 16 Jun 2009 15:58:38 GMT The first round of judging for the 2009 International Echo Awards, a body of awards from the Direct Marketing Association that celebrate creative, strategy and results across direct marketing media, began May 19. This is the first year Echos has had a vice chair from the client side. Another first this year is the Green Marketer Award. http://www.dmnews.com/echo-awards-judging-features-firsts-in-green-marketing-award-organization/article/137849/ Mon, 01 Jun 2009 17:30:00 GMT The Direct Marketing Association has named Adrea Rubin, CEO of Adrea Rubin Marketing Inc., its 2009 List Leader of the Year. The annual award honors an individual for outstanding contributions to the list and data industry. http://www.dmnews.com/adrea-rubin-is-dmas-list-leader-of-the-year/article/136407/ Thu, 07 May 2009 16:24:10 GMT The US Postal Service is explor­ing a proposed "summer sale" for Standard Mail, and members of the mailing community are cau­tiously optimistic about the idea. http://www.dmnews.com/usps-mulls-summer-sale-on-standard-mail/article/130852/ Fri, 17 Apr 2009 17:18:04 GMT The US Postal Service has informed mailers that it will announce shortly a summer sale on postage for any increased Standard Mail volume for many Standard mailers, according to the Direct Marketing Association, which said it supports the plan. http://www.dmnews.com/usps-offering-summer-mail-discount-dma-says/article/130548/ Mon, 13 Apr 2009 14:27:44 GMT