http://www.dmnews.com/hispanic-marketing/topic/279/ Articles tagged with Hispanic Marketing from DMNews In an effort to attract the growing economic might of Hispanics living in the US, the NBA this month launched Éne-bé-a, a multichannel marketing campaign. http://www.dmnews.com/nba-shoots-for-hispanic-audience/article/156117/ Fri, 23 Oct 2009 00:00:00 GMT In an effort to broaden its appeal to Hispanic audiences, The National Basketball Association launched Éne-bé-a, a multichannel marketing campaign. The league is using national TV, radio and online advertising, in addition to a Web site, events, merchandise promotion and grassroots programs. This is also the first time the NBA has launched a database-building initiative specifically for its Latino audience. http://www.dmnews.com/nba-launches-effort-to-attract-us-hispanics/article/155803/ Wed, 21 Oct 2009 13:00:00 GMT As the ability to dig deeper into data expands, there are several ways to segment your audience beyond demographics. Our experts debate on how ethnicity plays a role http://www.dmnews.com/should-marketers-target-by-ethnicity/article/149496/ Mon, 28 Sep 2009 00:00:00 GMT Eclipse Marketing Services, a direct marketing service provider for the cable and entertainment industries, has formed a new Hispanic marketing division and named Karen Habib as director of Hispanic marketing to lead it. Habib's multicultural marketing experience includes previous work with the US Hispanic and African-American markets; she has also worked on campaigns targeting the LGBT and youth segments. http://www.dmnews.com/eclipse-launches-hispanic-practice-taps-mtv-vet-habib-to-lead/article/138927/ Tue, 23 Jun 2009 15:55:07 GMT The Make-A-Wish Foundation has tapped iNSPIRE agency to create collateral that will woo Spanish-speaking volunteers. The win comes as part of a larger agreement between the Make-A-Wish Foundation and iNSPIRE's parent agency Moroch Partners, which was signed this week to develop national public service announcements for the charity. INSPIRE will create Spanish-language Web content and print, radio and TV ads at a reduced price for the nonprofit. http://www.dmnews.com/make-a-wish-foundation-reaching-out-for-hispanic-volunteers/article/138763/ Fri, 19 Jun 2009 10:40:00 GMT Mercury Media, the Santa Monica, California-based direct response media agency, will target the growing market for direct response advertising aimed at Spanish-speaking consumers with a dedicated specialty practice. http://www.dmnews.com/mercury-media-rolls-out-spanish-language-division/article/138669/ Wed, 17 Jun 2009 16:56:53 GMT Aspen Marketing Services has always lived "below the line" — since its inception as a 13-agency network in 1996. Its foundations are also built in the automotive industry, thanks to its 1998 acquisition of the auto agency Creative Marketing International. These days, Aspen remains strong in the auto and direct worlds, with more auto names in its client roster than you'd see at any dealership and with core competencies defined as either "response" or "engagement" marketing on its Web site. Click headline above to view Aspen's full profile, complete with capabilities and company history. http://www.dmnews.com/aspen-marketing-services/article/136578/ Mon, 18 May 2009 01:08:00 GMT Selecciones, a Spanish-language magazine published by the Reader's Digest Association, will stop publishing its US edition as of the June issue. RDA president Eva Dillon pinned the 37-year-old magazine's demise on its lack of long-term growth possibilities. http://www.dmnews.com/rdas-selecciones-to-shutter-in-us/article/136223/ Tue, 05 May 2009 16:58:34 GMT Aflac launched a multichannel campaign last week in an effort to spur sales of its new products and win over consumers who may be reluctant to buy in this economy. The work is part of Aflac's efforts to expand its marketshare and coincides with the company's expanded workplace selling efforts and its extended children's and part-time workers' insurance. http://www.dmnews.com/new-aflac-campaign-focuses-on-the-facts/article/131544/ Tue, 28 Apr 2009 16:36:10 GMT Spanish-language media company Univision has launched a new advertising platform for its digital division, Univision Interactive Media Inc. The platform is powered by AdReady for Publishers. Univision Interactive Self-Service is a self-service display advertising platform that allows marketers to plan and create online campaigns, which will run on Univision.com and its partner Web sites. http://www.dmnews.com/univision-offers-new-online-ad-platform/article/131390/ Fri, 24 Apr 2009 16:57:34 GMT