http://www.dmnews.com/insert-media/topic/271/ Articles tagged with Insert Media from DMNews Diversified Marketing Group awarded its DMG Opportunity Seekers package insert program to Stanton Direct Marketing on November 11. http://www.dmnews.com/stanton-gets-pip-program-for-promo-seekers/article/157589/ Wed, 11 Nov 2009 15:23:06 GMT New insert program — Orchard Brands Lifestyle Ride-Along — PlusMedia — This file contains mostly women who shop the Orchard Brands family of catalogs. They are generally homeowners over age 55 with a household income above $50,000. http://www.dmnews.com/orchard-brands-lifestyle-ride-along/article/156234/ Mon, 26 Oct 2009 17:11:30 GMT UPS launched a new insert marketing service in early October in five US metropolitan areas with Bed Bath and Beyond, Men's Wearhouse and Zappos. DMNews chats with Lisa Lynn, director of marketing and communications at UPS, about ways the program differs from traditional insert media, the overall challenges marketers face and how to make a statement in white. http://www.dmnews.com/five-questions-for-lisa-lynn-director-of-marketing-and-communications-at-ups/article/151935/ Fri, 09 Oct 2009 13:30:00 GMT True North List Marketing introduced the Chicago Tribune Billing Statement Program to the market this month. Inserts accompany the billing statements sent to 'Chicago Tribune' subscribers. Subscribers are 54% male and spend an average of $143 on subscriptions. http://www.dmnews.com/true-north-introduces-insert-program/article/150919/ Tue, 29 Sep 2009 09:49:33 GMT UPS stuck its toe into the direct marketing industry on September 28, beginning a test of its insert marketing service in five US metropolitan areas. Industry executives reacted to the program by saying that they do not feel threatened by the move, but are hopeful that UPS's brand cachet creates opportunities for them. http://www.dmnews.com/industry-execs-welcome-ups-insert-marketing-program/article/150028/ Mon, 28 Sep 2009 15:13:42 GMT Webserts — banner ads placed in confirmation e-mails sent after an e-commerce purchase — have grown in popularity as e-commerce expands and list brokers look for new sources of income. Experts share their "Dos and Don'ts" for marketers looking for opportunities in this emerging channel. http://www.dmnews.com/dos-and-donts-webserts/article/149227/ Mon, 21 Sep 2009 03:00:00 GMT Stanton Direct Marketing has been awarded the Central Restaurant Products PIP program. Offers printed on a cooperative insert are placed into customer-ordered packages sent to restaurant owners and institutional food service directors. http://www.dmnews.com/stanton-releases-restaurant-supply-package-program/article/149038/ Wed, 16 Sep 2009 09:37:15 GMT New insert program — South Eastern Book Company PIP — Stanton Direct Marketing — Inserts are placed in shipments from the South Eastern Book Company. All buyers from the company are college students. http://www.dmnews.com/south-eastern-book-company/article/147558/ Mon, 31 Aug 2009 03:00:00 GMT AM/Direct, the insert media division of Direct Media Millard, has been awarded management of the Pitney Bowes Service Statement Program. Offers are included in statements mailed to consumers and small businesses that have ordered supplies or leased equipment from Pitney Bowes. http://www.dmnews.com/dmm-division-gets-pitney-bowes-statement-program/article/147526/ Fri, 28 Aug 2009 09:49:31 GMT New insert program — FunFare Magazine Ride-Along — Leon Henry Inc. — Inserts ride along with FunFare, a toy-focused magazine reaching parents with children age one to 12. http://www.dmnews.com/funfare-magazine-ride-along/article/146481/ Mon, 17 Aug 2009 03:00:00 GMT