http://www.dmnews.com/direct-response-television/topic/270/ Articles tagged with Direct Response Television from DMNews My wife has been disappointed by my unwillingness to think of a Halloween costume. But that might have changed. http://www.dmnews.com/hey-honey-i-thought-of-one/article/156521/ Thu, 29 Oct 2009 15:16:34 GMT IvoryWhite awarded List Services Corp. management of its Eyepothesis Beauty Product Buyers from IvoryWhite list on October 27. These buyers — 70% of whom are women — purchased a beauty product through DRTV, spending $129.99 on average. http://www.dmnews.com/list-services-corp-manages-ivorywhite-list/article/156437/ Thu, 29 Oct 2009 10:56:50 GMT Advertising sales firm WorldLink has agreed to sell short-form DRTV spots for baby boomer-focused cable network AmericanLife TV. Total Communications Group had previously handled the business. http://www.dmnews.com/worldlink-managing-drtv-ad-sales-for-americanlife-tv/article/149245/ Fri, 18 Sep 2009 14:00:00 GMT Petnovations, the manufacturer of self-cleaning litter box CatGenie, is nearing completion of a 60-second DRTV spot promoting the product. The goal of the ad is to broaden awareness of the cat box, drive its placement at retail and increase customer acquisition. http://www.dmnews.com/petnovations-readies-new-catgenie-drtv-spot-for-primetime/article/149061/ Wed, 16 Sep 2009 11:53:59 GMT Kodak has been breaking new ground in its use of multiple channels to promote their cost-saving printer line. Most notable is its use of short- and long-form infomercial segments touting the benefits and savings of the products in a way that pays homage to the late Billy Mays. http://www.dmnews.com/kodaks-move-into-drtv-is-savvy/article/147564/ Mon, 31 Aug 2009 00:00:00 GMT New list — Pulse TV Infomercial Buyers, Impulsive Buyers, Credit Card Buyers — List Acquisition — This file contains buyers from Pulse TV, a general merchandise retailer that advertises through infomercials. http://www.dmnews.com/pulse-tv-infomercial-buyers-impulsive-buyers-credit-card-buyers/article/147249/ Wed, 26 Aug 2009 03:00:00 GMT Simpro Solutions Inc., a Toronto-based provider of call center and CRM services, has launched an automated interactive voice response (IVR) portal for DRTV. Key features of the tool include automated call distribution and call answering, real-time customer order, billing and fulfillment. http://www.dmnews.com/simpro-introduces-ivr-platform-for-drtv/article/138218/ Tue, 09 Jun 2009 12:55:09 GMT The first round of judging for the 2009 International Echo Awards, a body of awards from the Direct Marketing Association that celebrate creative, strategy and results across direct marketing media, began May 19. This is the first year Echos has had a vice chair from the client side. Another first this year is the Green Marketer Award. http://www.dmnews.com/echo-awards-judging-features-firsts-in-green-marketing-award-organization/article/137849/ Mon, 01 Jun 2009 17:30:00 GMT Incorporate keywords into press releases, remember that consumers prefer to be spoken to in their own language, don't fear a dialogue with consumers, and informercials are a good investment in the down economy. http://www.dmnews.com/toolbox-optimizing-press-releases-for-search-engines-why-you-should-translate-e-commerce-and-more/article/138383/ Mon, 01 Jun 2009 00:00:00 GMT On June 13, 2009, television stations will begin broadcasting digital over-the-air signals, which will change the way that consumers receive television broadcasting from analog to digital. http://www.dmnews.com/the-impact-of-junes-digital-tv-transition/article/137703/ Mon, 01 Jun 2009 05:00:00 GMT