http://www.dmnews.com/packaged-goods/topic/268/ Articles tagged with Packaged Goods from DMNews DMNews speaks with Amy Kennedy, VP of marketing at Wine.com, about the evolution of the e-commerce site's product recommendations http://www.dmnews.com/dmnews-chats-with-amy-kennedy-vp-of-marketing-at-winecom/article/156084/ Mon, 26 Oct 2009 00:00:00 GMT Men are discerning consumers of personal care products, and marketers find direct tactics are effective ways to reach them http://www.dmnews.com/beauty-ads-gel-with-men/article/151750/ Mon, 12 Oct 2009 00:00:00 GMT Pete Barry, senior copywriter at Digitas Health, offers opinions on new campaigns from Doritos, Club ABC Tours and Meg Whitman http://www.dmnews.com/creative-solutions-from-doritos-club-abc-tours-meg-whitman/article/151814/ Mon, 12 Oct 2009 00:00:00 GMT Gaiam's Marshall on how technology and word-of-mouth combine to drive sales and retain customers http://www.dmnews.com/social-keeps-lifestyle-brand-healthy/article/148558/ Mon, 14 Sep 2009 00:00:00 GMT Diego Saenz, president of PetPlace.com, discusses the launch of the content site's e-commerce venture, PetProductAdvisor.com http://www.dmnews.com/dmnews-talks-with-diego-saenz-president-of-petplacecom/article/148709/ Fri, 11 Sep 2009 00:00:00 GMT After an eight-year hiatus, Nestle's Butterfinger brand is reintroducing the "Nobody better lay a finger on my Butterfinger" tagline through an online user-generated video contest. http://www.dmnews.com/butterfinger-brings-back-old-slogan-for-social-effort/article/140545/ Thu, 23 Jul 2009 16:43:38 GMT Johnnie Walker looked to Wunderman to establish a digital presence for the brand's field marketing program, which involves hosting educational Scotch tastings in key markets to extend the reach of the brand's different types of Scotch. http://www.dmnews.com/johnnie-walker-private-tasting-by-wunderman/article/139370/ Tue, 30 Jun 2009 16:29:08 GMT Bliss, a national spa with a beauty care product line, has teamed up with word-of-mouth marketing network SheSpeaks to promote the launch of its new Best of Skintentions daily moisturizer. http://www.dmnews.com/bliss-extends-its-wom-focus-with-shespeaks-partnership/article/138449/ Mon, 15 Jun 2009 00:00:00 GMT Highlighting the continued strength of the grocery industry, a new magazine for buyers and sellers of frozen and dairy products will launch this summer. Frozen and Dairy Buyer, slated to debut in August, will target buyers of frozen and dairy foods at the supermarket HQ level and those involved with the sale of such products to consumers, as well as some manufacturers. http://www.dmnews.com/new-magazine-targets-frozen-and-dairy-grocery-industry/article/138260/ Tue, 09 Jun 2009 15:07:43 GMT Nick Moore, chief creative officer at Wunderman, explains the inspiration behind the infant formula's Strong Moms community and CRM campaign. http://www.dmnews.com/similac-strong-moms-by-wunderman/article/137959/ Thu, 04 Jun 2009 04:00:00 GMT