http://www.dmnews.com/nonprofits-&-fundraising/topic/267/ Articles tagged with Nonprofits & Fundraising from DMNews E-mail marketing is a great way to stay in contact with donors. You may send them updates on cause-related events, send a newsletter, and even advise them of an upcoming mailing. The key is to be interactive and get their attention. Show them you care. Show them you understand them and how they can be of assistance to you and your cause. Whatever you are doing, be sure to ask them for a donation. http://www.dmnews.com/use-e-mail-to-maintain-consistent-and-two-way-communication-with-donors/article/157673/ Thu, 12 Nov 2009 16:21:45 GMT Many nonprofits are transitioning from print newsletters to e-mail newsletters to take advantage of cost savings, speed and clickable actions. Building an e-mail list from scratch and growing it to compensate for the inevitable list churn is challenging for many nonprofits. http://www.dmnews.com/offer-incentives-and-information-to-donors-and-make-sure-to-ask-for-permission/article/157672/ Thu, 12 Nov 2009 16:21:43 GMT Many of the techniques that nonprofits use to build files do not differ drastically from those of corporate entities. However, one of the most important aspects to maintaining and growing a file for a nonprofit is to sustain the relationship by communicating and sharing the impact of their gift, time and talent on the mission of the organization. http://www.dmnews.com/employ-a-combination-of-online-and-offline-strategies-to-build-your-e-mail-list/article/157670/ Thu, 12 Nov 2009 16:21:41 GMT We've known for a while that donors who give through multiple channels give more frequently and make larger gifts, but now we're finding that the presence of an e-mail address makes a positive difference in the giving behavior of offline donors. http://www.dmnews.com/dont-get-stuck-in-a-single-channel-rut-when-gathering-e-mails-from-regular-donors/article/157669/ Thu, 12 Nov 2009 16:21:39 GMT The ALS Association has chosen Grizzard as its agency of record. The agency is focusing on increasing both the size of the organization's donor base and the level of donor support. The nonprofit's previous efforts were limited to direct mail renewal programs used in conjunction with e-mail campaigns. http://www.dmnews.com/als-association-names-grizzard-aor-to-raise-donor-engagement/article/156904/ Mon, 02 Nov 2009 16:55:30 GMT Amazon.com has expanded its Amazon Payments solution to nonprofits, allowing consumers to make donations to participating groups using their accounts with the Web merchant. The American Red Cross, UNICEF, Greenpeace, The Nature Conservancy, Feeding America and Children's Miracle Network are among the organizations accepting donations via Amazon Payments on their Web sites. http://www.dmnews.com/amazon-payments-extended-to-non-profits/article/155908/ Wed, 21 Oct 2009 14:46:29 GMT Nonprofit group HopeMongers launched an online community on October 5 to connect donors with community projects around the world. The portal enables consumers to donate as little as $10 and allows them to track the progress of their gifts using social media tools. http://www.dmnews.com/hopemongers-launches-web-community-to-connect-donors-with-charitable-projects/article/151582/ Tue, 06 Oct 2009 10:20:36 GMT Nonprofit marketing company SmartPower and environmental online community Climate Culture are conducting a PSA effort promoting the America's Greenest Campus contest. The PSA stars hip-hop mogul Russell Simmons and drives viewers to the initiative's microsite, where users can enter the contest. http://www.dmnews.com/smartpower-climate-culture-launch-psa-to-promote-green-university-contest/article/150183/ Tue, 29 Sep 2009 09:30:00 GMT Nonprofit the YAI Network has integrated its relaunched Web site with its online marketing, fundraising and advocacy system, with the goal of better engaging visitors. http://www.dmnews.com/yai-revamps-site-for-better-engagement/article/149767/ Fri, 25 Sep 2009 17:30:00 GMT Specialists Marketing Services has been awarded exclusive list management of the St. Lawrence Seminary - Spanish Speaking Donors list. The file contains Spanish-speaking donors to St. Lawrence Seminary, a Roman Catholic prep school for young men who are interested in a life in the Catholic Church. Average donation is $10. http://www.dmnews.com/spanish-speaking-donors-list-from-specialists/article/146877/ Fri, 21 Aug 2009 09:00:00 GMT