http://www.dmnews.com/healthcare/topic/264/ Articles tagged with Healthcare from DMNews Federal regulators and pharmaceutical company marketers sought to clear up regulations for online and social media marketing strategies at the Food and Drug Administration's November 12 hearings on the topic. http://www.dmnews.com/regulators-marketers-seek-to-clarify-pharmas-marketing-role-on-social-media-at-hearings/article/157709/ Fri, 13 Nov 2009 11:14:01 GMT CRM agency Merkle, which created healthcare and mobile groups this year, launched its market research practice on November 12. The division is a part of the company's Quantitative Solutions Group. The Columbia, MD-based company has hired Christine Baskin to lead the division as VP of market research. http://www.dmnews.com/merkle-taps-healthcare-vet-baskin-to-lead-new-market-research-unit/article/157667/ Thu, 12 Nov 2009 16:07:07 GMT TBWA Worldwide appointed Gary Wenzel president of its TBWA\WorldHealth division November 12. http://www.dmnews.com/tbwaworldhealth-has-a-new-president/article/157642/ Thu, 12 Nov 2009 12:40:35 GMT Learning Curve Brands has named Euro RSCG Chicago agency of record for its First Years line. The account is the agency's first work with Learning Curve and parent company RC2. First Years is a toy and supply line for infants and toddlers. Euro RSCG will create an integrated effort focusing on new moms, particularly first-time parents. http://www.dmnews.com/learning-curve-names-euro-rscg-chicago-aor-for-first-years-brand/article/156986/ Tue, 03 Nov 2009 15:23:19 GMT Extrovertic and Virilion announced a joint venture on October 28, called EV Healthcare, to help healthcare companies implement digital and social media marketing campaigns. The service, based in New York, has just begun marketing to prospective clients, said Pfizer veteran Dorothy Wetzel, co-founder and executive marketer at Extrovertic. http://www.dmnews.com/agencies-partner-to-launch-social-media-service-for-pharma-companies/article/156398/ Wed, 28 Oct 2009 17:14:29 GMT Healthcare companies know an open dialogue with consumers can increase loyalty, so loyalty programs have been an effective tactic ever since pharma companies began marketing to consumers. http://www.dmnews.com/pharma-has-a-healthy-focus-on-customers/article/155964/ Fri, 23 Oct 2009 18:00:00 GMT Integrated agency Loomis Group announced a strategic partnership with Capella Advisors that will provide healthcare companies with strategic planning, commercialization expertise and marketing programs for new consumer-facing products. http://www.dmnews.com/loomis-group-enters-healthcare-partnership/article/156006/ Thu, 22 Oct 2009 17:04:22 GMT Audience segmentation and personalized messages can be used to curb program members' costly habits, such as skipping preventive screenings that may be covered by payers, using emergency rooms for primary care instead of primary care physicians, or not taking advantage of generic prescriptions. This webcast will shed light on basic practices that marketers and benefits administrators can use to shift behavior. http://www.dmnews.com/use-targeted-communications-to-market-your-healthcare-plan-to-program-members/article/150968/ Tue, 29 Sep 2009 16:18:51 GMT Advamed, a trade assocation for medical technology companies, recently completed a survey with Porter Novelli about direct-to-consumer marketing in the sector. http://www.dmnews.com/new-survey-on-dtc-marketing-in-healthcare/article/152302/ Wed, 14 Oct 2009 16:42:31 GMT Avvaa, a Canada-based seller of skin care products, launched a two-week DRTV test in the US on October 5. The test features two-minute, 60-second and 30-second spots on 100 stations. The spots aim to drive Internet and phone sales of Avvaa's Neuroskin Psoriasis Relief product among new customers. http://www.dmnews.com/skin-care-company-avvaa-tests-drtv-effort/article/151530/ Mon, 05 Oct 2009 14:11:03 GMT