http://www.dmnews.com/education/topic/262/ Articles tagged with Education from DMNews Google and the Wharton School's Future of Advertising Project have launched a YouTube channel designed to be an online destination for marketing and advertising know-how. http://www.dmnews.com/watch-and-learn-from-marketers-on-youtube/article/151197/ Thu, 01 Oct 2009 16:21:20 GMT Thomas Schaller, a political science professor at the University of Maryland, Baltimore County, wrote... in the Baltimore Sun this week that the US Postal Service is the wrong political football for conservative politicians and pundits to kick. http://www.dmnews.com/professor-usps-not-an-effective-political-issue-for-the-right/article/151055/ Wed, 30 Sep 2009 13:47:34 GMT Student Advantage, a discount loyalty program aimed at college students, has directly increased clickthroughs by 10% by testing its e-mail campaigns. The wholly owned subsidiary of The CBORD Group began regularly testing its e-mails in January after it transitioned from using an in-house e-mail product to working with e-mail services firm Lyris. http://www.dmnews.com/student-advantage-increases-e-mail-click-through-rate-with-lyris-partnership/article/150975/ Tue, 29 Sep 2009 17:18:58 GMT Jenzabar, a database marketing platform used by more than 300 colleges and universities, has tapped Experian QAS to provide address verification software and services. With Experian QAS Pro and QAS Batch — front-end and back-end address verification tools — Jenzabar clients will be able to validate, clean, standardize and enrich address data for prospective students, students and alumni. http://www.dmnews.com/experian-qas-jenzabar-partner-for-higher-ed-data-quality/article/147341/ Wed, 26 Aug 2009 13:50:05 GMT The Direct Marketing Association has introduced a new program certifying that marketing professionals have reached a certain level of knowledge in the core aspects of direct marketing, following the successful completion of a series of courses offered by the DMA and a diagnostic test. The DMA says it put together the program because "there is a need to have a standard level of education that is recognized" by the industry, said Jodie Sangster, VP of global development, at the DMA. She added that the organization has been approached by both employers and employees interested in something like this. http://www.dmnews.com/dma-introduces-certification-program/article/140896/ Thu, 30 Jul 2009 11:35:54 GMT SchoolMessenger, a digital message delivery platform for schools, has selected e-mail services firm Message Systems for e-mail delivery services. http://www.dmnews.com/schoolmessenger-partners-with-message-systems-for-e-mail-delivery/article/138014/ Thu, 04 Jun 2009 14:04:56 GMT The Illinois State University Foundation has selected digital marketing agency JHG for digital and mobile services to help in its fundraising efforts. "A lot of colleges and universities are struggling to bring younger people into their fundraising programs," said Elizabeth Estes-Cooper, EVP and chief strategy officer at JHG. Several factors are contributing to the issue, including that a lot of younger people prefer donating to causes over institutions and that many only have cell phones and not land lines, making telemarketing difficult, explained Estes-Cooper. http://www.dmnews.com/illinois-state-university-foundation-engages-jhg-for-mobile-effort/article/137961/ Wed, 03 Jun 2009 16:37:44 GMT Florida International University (FIU) College of Business Administration is one of the first schools to use the Intelliworks Social Marketing application as part of its student recruitment strategy. Intelliworks' new tool connects the CRM systems of university admissions departments with the schools' social networking platforms, such as Facebook and Twitter. http://www.dmnews.com/schools-get-social-with-crm/article/135929/ Thu, 30 Apr 2009 12:44:00 GMT http://www.dmnews.com/creative-campaigns-from-coty-alltel-and-buffalo-state-college/article/126634/ Mon, 02 Feb 2009 01:46:00 GMT http://www.dmnews.com/creative-campaigns-from-ge-village-inn-and-rochester-institute-of-technology/article/126277/ Mon, 26 Jan 2009 01:30:00 GMT