http://www.dmnews.com/catalog/topic/260/ Articles tagged with Catalog from DMNews Amsterdam Printing, a catalog retailer of stationery and office products, awarded Statlistics management of its masterfile, effective November 1. http://www.dmnews.com/amsterdam-printing-awards-statlistics-masterfile-management/article/156588/ Fri, 30 Oct 2009 10:16:05 GMT Direct mailers are calling the US Postal Service's announcement that it will not raise rates for almost all of its shipping categories next year a welcome surprise, especially considering that many were preparing additional funding for a rate increase. http://www.dmnews.com/experts-no-usps-rate-increase-could-result-in-customer-retention/article/155462/ Fri, 16 Oct 2009 15:58:56 GMT In this week's edition of DMNews, direct mail experts said that post office branch closings won't have much of an impact on the direct marketing industry. However, processing and distribution centers could be another story altogether. The US Postal Service has announced the closing or downsizing of 15 of those offices and is considering the fate of others. http://www.dmnews.com/but-what-effect-will-us-postal-service-distribution-center-closings-have/article/151174/ Thu, 01 Oct 2009 13:22:24 GMT A US Postal Service proposal to close office branches to cut costs at the financially troubled agency is making news headlines and has resulted in small uproars on the local level. http://www.dmnews.com/usps-branch-closures-unlikely-to-affect-dm/article/149619/ Mon, 28 Sep 2009 00:00:00 GMT Coldwater Creek has appointed Dennis Pence, most recently co-founder and chairman of the company, its president and CEO. He replaced Daniel Griesemer, who resigned as director, president and CEO. The retailer announced the selection on September 14, noting it was effective immediately. http://www.dmnews.com/pence-replaces-griesemer-as-coldwater-creek-ceo/article/148984/ Tue, 15 Sep 2009 12:36:04 GMT Even businesses that buy and sell online often also have a presence in offline collateral. Our experts debate the value of trying to drive e-commerce in traditional channels http://www.dmnews.com/are-offline-pushes-important-to-e-commerce/article/148557/ Mon, 14 Sep 2009 00:00:00 GMT Many multichannel merchants are compelled to cut catalog circulation because of the current economic picture. Some retailers, however, are doing so in the name of "mailing smarter." The goal is for sales to drop at only a fraction of circulation cuts. Multichannel merchants such as Williams-Sonoma and J. Crew reported double-digit reductions to circulations in the first half of this year simultaneous with better-than-expected profits. However, one retailer, Chico's, has expressed remorse recently over making cuts it later realized may have been too dramatic. Here, Kevin Hillstrom, president of MineThatData; Rod Ford, CEO of CognitiveData; and Holly Wasas, account manager for brokerage at Direct Media Millard, weigh in on how to cut back wisely. http://www.dmnews.com/dos-and-donts-of-catalog-circulation-strategy/article/148715/ Fri, 11 Sep 2009 15:25:22 GMT Though well-known catalog brands like Sharper Image and Smith & Hawken have gone out of business, and other mailers are dramatically cutting circulation, the sun may not be setting on the once vibrant catalog industry. http://www.dmnews.com/catalogers-profit-from-cost-cuts/article/147565/ Fri, 28 Aug 2009 00:00:00 GMT E-mail marketing spending will continue to expand at double-digit rates — 18.5% per year — for the next five years, according to Veronis Suhler Stevenson, a private equity firm, in its annual Communications Industry Forecast published on August 3. VSS specializes in the information and media industries. VSS puts the total spend for e-mail at $11.9 billion in 2008 and, by 2013, it forecasts e-mail will be a $27.8 billion business. http://www.dmnews.com/e-mail-fastest-growing-direct-marketing-segment-expands-double-digits/article/141154/ Tue, 04 Aug 2009 12:01:39 GMT Direct mail remains an effective way for apparel marketers to send targeted messages that drive both online and offline purchases. http://www.dmnews.com/mails-multichannel-power/article/140430/ Mon, 27 Jul 2009 00:00:00 GMT