http://www.dmnews.com/business-to-business/topic/259/ Articles tagged with Business To Business from DMNews Business-to-business technology marketers have found that their audience of business decision makers responds well to entertaining messaging as a way to cut through the current economic malaise. http://www.dmnews.com/sports-themes-score-for-b-to-b/article/157248/ Mon, 09 Nov 2009 00:00:00 GMT Business-to-business marketer Janus Capital Group launched a Web site last month as part of a digital strategy to reach customers and prospects one-to-one. http://www.dmnews.com/one-to-one-marketing-requires-data-commitment/article/146433/ Mon, 17 Aug 2009 00:00:00 GMT In one of the first significant applications of transpromo techniques in the business-to-business arena, Sinclair Oil Corp. has chosen InfoPrint Solution Co.'s transpromo software to drive usage of a fuel and expense card for truckers. "This is significant to see relevant content being used in this way move into the b-to-b space," said Lee Gallagher, manager of direct marketing solutions at InfoPrint. http://www.dmnews.com/sinclair-oil-infoprint-deal-brings-transpromo-to-b-to-b-space/article/141382/ Mon, 10 Aug 2009 11:21:17 GMT With too few dollars in the ever-shrinking b-to-b marketing budget, marketers are hard-pressed to quickly generate qualified, sales-ready leads. M. H. (Mac) McIntosh, president and principal consultant of Mac McIntosh Inc., suggests eight tips for making the most of a minimal budget. http://www.dmnews.com/problem-solver-how-can-b-to-b-marketers-stretch-their-marketing-budget-to-generate-leads-in-this-economy/article/140289/ Mon, 20 Jul 2009 10:15:42 GMT Demandbase, a SaaS database marketing platform, has added Harte-Hanks' Market Intelligence Technology Database to its offering. Harte-Hanks' data, which includes IT professionals and business decision makers from about 600,000 companies, is collected and verified through telephone and Web-based interviews. Including 325,000 names from the Harte-Hanks data, Demandbase is adding 3 million new business contacts to its database. http://www.dmnews.com/harte-hanks-adds-it-data-to-demandbase-platform/article/140041/ Tue, 14 Jul 2009 15:23:22 GMT NetProspex, a user-generated directory of business contacts, has tapped Worldata as its list management company. Effective immediately, Worldata manages postal, e-mail and telemarketing lists for NetProspex. The lists are new to the market. http://www.dmnews.com/worldata-bringing-netprospex-database-to-market/article/140032/ Tue, 14 Jul 2009 14:25:06 GMT In a major move, two database industry competitors are now teaming up, DMNews has learned. InfoGroup has acquired Experian's National Business database and announced the deal to clients on July 7. The financial terms of the deal were not disclosed, but the partnership will involve Experian reselling InfoGroup's data. http://www.dmnews.com/infogroup-scoops-up-experians-business-database/article/139825/ Thu, 09 Jul 2009 18:09:22 GMT Deluxe Corporation, which provides customer loyalty and retention programs and other marketing services as well as promotional products and printed items to small businesses and financial institutions, has announced two acquisitions intended to expand its small business Web services customer base. Deluxe's Hostopia unit has signed a definitive agreement to purchase certain assets of Aplus.net and completed the purchase of search engine marketing firm MerchEngines. Deluxe will pay approximately $30 million for these companies. http://www.dmnews.com/deluxe-adds-to-customer-base-with-acquisitions/article/139784/ Thu, 09 Jul 2009 11:51:15 GMT While many financial institutions are struggling, one sector remains hot: wealth management. Targeting prospects with dollars to manage is critical to success and, at the same time, more difficult than ever because people are looking to new influencers and new sources of information to help them make investment decisions. http://www.dmnews.com/how-to-target-the-wealthiest-buyers/article/139398/ Wed, 01 Jul 2009 11:45:33 GMT CEOs and other high-ranking executives are some of the most active Internet search users at large companies, according to a study released last week by Google. The survey, done in conjunction with Forbes Insights, gathered responses from 354 executives at US companies with annual sales of more than $1 billion. Of the senior executives interviewed for the survey, 92% said that searching online was a valuable source of business information, and more than half said they preferred to do the searching themselves, rather than delegating the work to others. http://www.dmnews.com/inside-search-finding-the-c-suite/article/138859/ Mon, 22 Jun 2009 16:39:55 GMT