http://www.dmnews.com/automotive/topic/258/ Articles tagged with Automotive from DMNews Ford Motor Company, a 106-year-old mainstay of American manufacturing that has long relied on traditional media to promote its product lines, has a fairly sophisticated approach to social media. The carmaker says its strategy hinges on a dual philosophy of both being present in the conversation and consistency in execution. http://www.dmnews.com/ford-drives-success-with-social-media/article/155609/ Mon, 19 Oct 2009 03:19:26 GMT CarMD, a Fountain Valley, CA-based manufacturer of the computerized car maintenance product by the same name, will roll out a long-form infomercial for the device nationwide next month. http://www.dmnews.com/carmd-takes-drtv-for-a-spin/article/149690/ Fri, 25 Sep 2009 17:30:00 GMT Chrysler has reached out to several ad agencies for input on its three brands: Dodge, Jeep and Chrysler. The news, first reported in Advertising Age, comes at a crucial time for the company. It emerged from bankruptcy earlier this year, becoming part of Fiat. http://www.dmnews.com/chrysler-reaches-out-to-ad-agencies-for-creative-input/article/148195/ Fri, 04 Sep 2009 12:57:30 GMT For EZ Lube, a car maintenance franchise based in Southern California, mobile marketing has brought the marketer's billboards to life and given its customers a way to interact with the brand. http://www.dmnews.com/billboards-come-to-life-by-adding-mobile/article/146330/ Mon, 17 Aug 2009 00:00:00 GMT The Kia Motors Corp. has extended its "A new way to roll" campaign for social networks by creating a new augmented reality game for Facebook. http://www.dmnews.com/kia-extends-a-new-way-to-roll-campaign-with-augmented-reality-game/article/141331/ Fri, 07 Aug 2009 10:56:28 GMT To promote the launch of its new Infiniti G37 Convertible and the summer sales event, Nissan is running a multichannel marketing campaign with various mobile elements. http://www.dmnews.com/skys-the-limit-for-infiniti-convertibles-new-mobile-campaign/article/140511/ Mon, 27 Jul 2009 00:00:00 GMT Event marketing, online tie-ins and database marketing combine to generate leads http://www.dmnews.com/lexus-targets-affluent-black-women/article/140512/ Fri, 24 Jul 2009 00:00:00 GMT The impact of Microsoft's lawsuit against a trio suspected of carrying out a massive click fraud scam remains to be seen, but experts who follow online advertising welcomed the action and voiced hope that the case would deter people who routinely manipulate clicks on Web ads. http://www.dmnews.com/microsofts-click-fraud-suit-applauded-by-internet-advertisers/article/138716/ Thu, 18 Jun 2009 13:07:29 GMT Land Rover tapped Wunderman to promote the launch of its 2010 model at the NY International Auto Show. Wunderman harnessed the real-time power of Twitter to extend the reach of the show to interested members of the Land Rover community not in attendance. http://www.dmnews.com/land-rover-by-wunderman/article/138434/ Mon, 15 Jun 2009 04:30:00 GMT Lexus is offering new CRM software to all of its US dealerships, following a successful 10-month pilot program at 14 dealers.
 The system lets Lexus customers make service appointments any time from anywhere, which Lexus execs believe will foster better relationships with existing customers and possibly attract new ones. http://www.dmnews.com/lexus-begins-national-crm-push-after-pilot/article/138447/ Mon, 15 Jun 2009 00:00:00 GMT