http://www.dmnews.com/arts-&-entertainment/topic/257/ Articles tagged with Arts & Entertainment from DMNews In an effort to attract the growing economic might of Hispanics living in the US, the NBA this month launched Éne-bé-a, a multichannel marketing campaign. http://www.dmnews.com/nba-shoots-for-hispanic-audience/article/156117/ Fri, 23 Oct 2009 00:00:00 GMT To promote the Blu-ray and DVD release of X-Men Origins: Wolverine, Fox Home Entertainment worked with mobile marketing firm Jagtag to create a mobile and print campaign. http://www.dmnews.com/fox-mobile-effort-brings-print-to-life/article/149774/ Mon, 28 Sep 2009 00:00:00 GMT After securing $2 million in funding from GE and NBC Universal's Peacock Equity Fund this month, mobile ad network Greystripe is bringing on the company's various entities, including Universal Pictures, as clients. The organizations are already working on campaigns together. http://www.dmnews.com/universal-pictures-kia-and-burger-king-ring-up-mobile-interactions/article/148538/ Mon, 14 Sep 2009 00:00:00 GMT Burger King has teamed up with NASCAR Sprint Cup Series driver Tony Stewart, who is serving as the focus of an integrated campaign for the fast food restaurant. http://www.dmnews.com/burger-king-taps-nascar-driver-for-multichannel-push/article/148707/ Mon, 14 Sep 2009 00:00:00 GMT David Kimrey, senior manager of business intelligence at TicketsNow.com, discusses the company's use of pre- dictive modeling to customize its marketing messages http://www.dmnews.com/dmnews-talks-with-david-kimrey-of-ticketsnowcom/article/147441/ Mon, 31 Aug 2009 00:00:00 GMT Marketers are looking for ways to further capitalize on the growing interest among consumers in digital music. http://www.dmnews.com/digital-music-marketers-turn-up-the-volume/article/148016/ Mon, 31 Aug 2009 00:00:00 GMT To promote the release of Sony Pictures' James Bond film "Quantum of Solace" down under, Euro RSCG Australia capitalized on the simultaneous launch of QR codes throughout the country. http://www.dmnews.com/sony-quantum-code-by-euro-rscg-australia/article/146751/ Tue, 18 Aug 2009 15:57:18 GMT The Kia Motors Corp. has extended its "A new way to roll" campaign for social networks by creating a new augmented reality game for Facebook. http://www.dmnews.com/kia-extends-a-new-way-to-roll-campaign-with-augmented-reality-game/article/141331/ Fri, 07 Aug 2009 10:56:28 GMT Digital engagement agency Fanscape created a Twitter campaign for Japanese anime show Naruto. Fanscape set up a week-long contest in which more than 3,400 Twitter users collected answers to clues issued by Tweet-A-Prize. http://www.dmnews.com/fanscape-naruto-look-to-twitter-for-engagement/article/140813/ Wed, 29 Jul 2009 11:59:51 GMT Burger King had a loyalty program in which kids could register their birthday online and get a free meal once a year, which included a toy. Moms were also sent direct mail coupons once a month. DesignKitchen consolidated all elements of the effort into one ongoing campaign, called Club BK. http://www.dmnews.com/club-bk-by-design-kitchen/article/139783/ Thu, 09 Jul 2009 11:37:38 GMT