http://www.dmnews.com/apparel/topic/256/ Articles tagged with Apparel from DMNews Julie Petroski, VP, group creative director at Targetbase talks about the latest campaigns from Supershoes.com, Rubbermaid and Inkubook http://www.dmnews.com/creative-solutions-from-supershoescom-rubbermaid-inkubook/article/155971/ Mon, 26 Oct 2009 00:00:00 GMT Multichannel apparel retailer Dickies has named Omnicom Group's Goodby, Silverstein & Partners its first agency of record after 87 years in business. http://www.dmnews.com/dickies-selects-gsp-as-its-aor/article/151988/ Fri, 09 Oct 2009 00:00:00 GMT Organic's group creative director Sacha Reeb discusses recent campaigns from Rail Europe, LL Bean and Sprinkler Warehouse http://www.dmnews.com/creative-solutions-from-rail-europe-ll-bean-sprinkler-warehouse/article/148539/ Mon, 14 Sep 2009 00:00:00 GMT Retailers train their focus online in a tough market by investing in customer experience initiatives. http://www.dmnews.com/e-commerce-an-easy-sell/article/148600/ Fri, 11 Sep 2009 00:00:00 GMT Kmart has kicked off a tweens-targeted back-to-school campaign with longtime agency of record Draftfcb. The campaign, called "Schoolebrity," features TV ads, flash banners, online games, in-store promotions, e-mail blasts and a sweepstakes. http://www.dmnews.com/kmart-draftfcb-focus-on-tweens-for-back-to-school/article/141343/ Fri, 07 Aug 2009 11:50:49 GMT Direct mail remains an effective way for apparel marketers to send targeted messages that drive both online and offline purchases. http://www.dmnews.com/mails-multichannel-power/article/140430/ Mon, 27 Jul 2009 00:00:00 GMT Multichannel apparel merchant Urban Outfitters Inc. has selected database marketing agency Merkle Inc. to manage data, analytics, strategy and build a comprehensive custom-built database infrastructure called a Knowledge Center for executing multichannel marketing programs in the US. The deal encompasses all of the company's retail brands, which include Urban Outfitters, Anthropologie and Free People. "We see a trend in the retail space of going away from really basic data processing to taking CRM more seriously," said Scott Cone, SVP and client team lead at Merkle. http://www.dmnews.com/urban-outfitters-signs-merkle-for-data-and-analytics/article/140309/ Mon, 20 Jul 2009 14:13:45 GMT Golden Gate Capital has emerged as the leading bidder for Eddie Bauer during a bankruptcy auction this week, with an all-cash bid for $286 million. The Golden Gate offer will be presented for court approval on July 22 and, if it is accepted, the transaction is expected to close in early August. Eddie Bauer voluntarily entered initiated Chapter 11 reorganization proceedings last month. At the time, it entered into an asset purchase agreement with CCMP Capital Advisors LLC for $202 million in cash, which could be superseded by other bids at auction. http://www.dmnews.com/golden-gate-places-highest-bid-for-eddie-bauer/article/140257/ Fri, 17 Jul 2009 11:02:37 GMT Hear what Joel Tretin, group creative director at Ogilvy, thinks of digital CRM efforst from Carolines on Broadway, Commonwealth Financial Group and Danner Shoe Manufacturing Co. http://www.dmnews.com/creative-campaigns-from-carolines-on-broadway-commonwealth-financial-danner-shoe/article/139704/ Mon, 13 Jul 2009 00:00:00 GMT Many multichannel merchants are investing in the e-commerce customer experience as a way to drive results even as economic pressures force them to cutback in other areas. http://www.dmnews.com/marketers-weave-web-of-loyalty/article/139722/ Mon, 13 Jul 2009 00:00:00 GMT