http://www.dmnews.com/teleservices/topic/255/ Articles tagged with Teleservices from DMNews Consumer intelligence solutions provider TargusInfo has extended its partnership with Telmetrics to provide clients expanded data on telephone-based responses. The service can monitor TV, print, radio, direct mail and online ad campaigns. http://www.dmnews.com/targusinfo-telmetrics-extend-measurement-partnership/article/155737/ Mon, 19 Oct 2009 15:19:06 GMT A new FTC rule goes into effect on September 1 prohibiting prerecorded commercial telemarketing calls to consumers, also known as robocalls, without written permission from the consumer. http://www.dmnews.com/new-ftc-regulations-put-limits-on-robocalls/article/147567/ Mon, 31 Aug 2009 00:00:00 GMT Blue Cross Blue Shield of Tennessee (BCBST) has chosen Eliza Corp. to provide customer outreach call services as part of its new effort to be seen as a "health management" company. With Eliza, BCBST will enact various phone campaigns designed to encourage customer health and wellness. By engaging customers and informing them of BCBST's resources, the campaigns are expected to improve member retention. http://www.dmnews.com/blue-cross-blue-shield-of-tennessee-dials-up-phone-outreach/article/147273/ Tue, 25 Aug 2009 16:43:20 GMT E-mail marketing spending will continue to expand at double-digit rates — 18.5% per year — for the next five years, according to Veronis Suhler Stevenson, a private equity firm, in its annual Communications Industry Forecast published on August 3. VSS specializes in the information and media industries. VSS puts the total spend for e-mail at $11.9 billion in 2008 and, by 2013, it forecasts e-mail will be a $27.8 billion business. http://www.dmnews.com/e-mail-fastest-growing-direct-marketing-segment-expands-double-digits/article/141154/ Tue, 04 Aug 2009 12:01:39 GMT Interactive marketing spend will hit $55 billion and represent 21% of all marketing spending in 2014, as marketers continue to shift dollars from away from traditional media and toward search marketing, display advertising, e-mail marketing, social media and mobile marketing, according to Forrester Research. http://www.dmnews.com/interactive-marketing-to-hit-55b-in-five-years/article/139746/ Wed, 08 Jul 2009 16:20:22 GMT Direct marketing relies upon reaching a targeted audience, based on customer data gleaned from point-of-sale, subscriptions and purchased lists. The potential for error when dealing with thousands or millions of customer records is indisputable and sometimes devastating. The horror stories are well-known: companies sending credit card offers to pets, children or even the deceased? These mistakes are inexcusable and easily avoided using basic data quality solutions. http://www.dmnews.com/data-quality-is-a-customer-service-issue/article/138318/ Wed, 10 Jun 2009 22:00:00 GMT There has been a longstanding debate over whether to immediately act on leads or to nurture them before handing them off to sales. While it is understandable, there are, in practical terms, very few advantages to waiting before acting on a lead — especially in a down economy. I would like to share three quick reasons why calling leads immediately will better serve your company. http://www.dmnews.com/act-prompty-on-leads-for-better-conversions/article/137716/ Mon, 01 Jun 2009 04:30:00 GMT A federal court judge today issued a temporary restraining order against telemarketing company Voice Touch Inc., of Florida, and its business partner, Illinois-based Network Foundations LLC, from making any further calls in violation of the National Do Not Call Registry and other provisions of the Telemarketing Sales Rule (TSR) and the FTC Act. http://www.dmnews.com/judge-issues-restraining-order-in-robocalls-suit/article/136944/ Mon, 18 May 2009 01:00:00 GMT The Federal Trade Commission today filed suit in federal court in Illinois against companies it said were responsible for millions of deceptive phone calls offering extended vehicle warranties. In two related complaints, the FTC said it took action against both the promoter of the warranties, as well as the telemarketing company it hired to carry out its deceptive campaign. http://www.dmnews.com/ftc-files-suits-to-halt-car-warranty-robocalls/article/136843/ Thu, 14 May 2009 16:19:06 GMT The Federal Trade Commission is close to taking legal action against companies responsible for the thousands of computerized car warranty calls reaching consumers nationwide, according to a letter from the agency chairman to Sen. Charles Schumer. http://www.dmnews.com/ftc-ready-to-act-on-car-warranty-robocalls/article/136640/ Tue, 12 May 2009 14:28:16 GMT