http://www.dmnews.com/international-dm/topic/254/ Articles tagged with International DM from DMNews This month, clothing retailer Gap launched a pilot loyalty program in the Vancouver, BC area. Once consumers opt-in, the program known as Sprize tracks purchases via a card swiped at checkout. If the price of any of the purchased items from the store drops within 45 days of the purchase, the customer will be credited the difference to his or her Sprize card. http://www.dmnews.com/gap-launches-pilot-loyalty-program-in-vancouver/article/157505/ Tue, 10 Nov 2009 13:42:09 GMT Global payment company MoneyGram International has launched its MoneyGram Rewards program in Canada. The program currently runs in the US, Germany, Spain and France. Users can sign up for the program by phone, Web or at an agent location. Users receive a loyalty card that tracks the number of money transfers the user completes. Users receive a 5% discount on the money transfer fee for the third through fifth transfers and a 10% discount on the sixth transfer and any thereafter. http://www.dmnews.com/moneygram-expands-loyalty-program-into-canada/article/157265/ Fri, 06 Nov 2009 13:32:28 GMT FedEx is conducting an international advertising effort promoting the shipper as a reliable partner during an uncertain economic period. The effort, which uses the tagline "FedEx delivers to a changing world," contains digital elements and a microsite. The initiative, which launched last month, is targeting small-to-medium businesses and influencers in the UK, Germany, South Korea, Japan, Brazil, China and Mexico. http://www.dmnews.com/fedex-promotes-services-with-international-effort/article/156880/ Mon, 02 Nov 2009 12:06:01 GMT Alliance Data-owned company LoyaltyOne has acquired a 29% stake in CBSM, Companhia Brasileria De Servicos De Marketing, which operates Brazil-based loyalty program Dotz. Terms of the agreement, which was signed in early October, were not disclosed. http://www.dmnews.com/loyaltyone-nabs-stake-in-brazilian-loyalty-firm/article/155747/ Mon, 19 Oct 2009 17:05:10 GMT Wayne Pick, ECD at Rapp New Zealand, explains how ANZ Bank attracted students with social media rather than monetary incentives. http://www.dmnews.com/anz-bank-gettinguthru-by-rapp-new-zealand/article/149500/ Wed, 23 Sep 2009 12:05:16 GMT Organic's group creative director Sacha Reeb discusses recent campaigns from Rail Europe, LL Bean and Sprinkler Warehouse http://www.dmnews.com/creative-solutions-from-rail-europe-ll-bean-sprinkler-warehouse/article/148539/ Mon, 14 Sep 2009 00:00:00 GMT With the help of Agency.com for digital promotion, British Airways recently launched its "Face-to-face" campaign, a contest that gives small business owners the chance to earn a flight anywhere in the world to take their business to the next level with in-person meetings. http://www.dmnews.com/british-airways-face-to-face-with-agencycom/article/147935/ Tue, 01 Sep 2009 12:05:45 GMT Sub Rosa chief creative Michael Ventura shares thoughts on RedStamp.com's social media campaign and Tourism Ireland's direct mail piece. http://www.dmnews.com/creative-solutions-from-redstampcom-tourism-ireland/article/147324/ Mon, 31 Aug 2009 00:00:00 GMT Social network membership is growing among Americans, according to a recent Forrester Research study. The most rapid growth has occurred among consumers 35 and older; however, all ages and demographics use social networking sites regularly. http://www.dmnews.com/keeping-pace-with-mainstream-social-media/article/147429/ Mon, 31 Aug 2009 00:00:00 GMT British Airways has extended its "Face-to-Face" campaign, a nonprofit effort to promote entrepreneurship in tough times, by launching "Business Opportunity Grants." It worked with digital agency Agency.com to create a dedicated microsite at www.ba.com/facetoface, as well as an online ad campaign that features display ads that link to the microsite. http://www.dmnews.com/meetings-granted/article/147554/ Mon, 31 Aug 2009 00:00:00 GMT