http://www.dmnews.com/affiliate-marketing/topic/253/ Articles tagged with Affiliate Marketing from DMNews Keith Loell, executive creative director at Draftfcb, on New England Lincoln Mercury Dealers' "Follow Me to Bliss" push, Camelback Mountain Resort's postcards and InStyler's affiliate marketing. http://www.dmnews.com/creative-solutions-from-new-england-lincoln-mercury-dealers-camelback-resort-instyler/article/157249/ Mon, 09 Nov 2009 00:00:00 GMT The Performance Marketing Alliance (PMA) is the latest organization to oppose state tax collection policy based on affiliate marketer location. The trade group announced support on September 2 for a pending New York Supreme Court lawsuit filed by Amazon.com and Overstock.com in July. http://www.dmnews.com/state-taxes-may-impact-affiliates-across-us/article/148688/ Mon, 14 Sep 2009 00:00:00 GMT GSI Commerce has acquired certain assets of Internet marketing agency Pepperjam, which operates an affiliate marketing network and offers search engine marketing and online media planning. Nick Pahade, president of GSI Interactive, the firm's digital marketing services agency, said that GSI was also interested in acquiring Pepperjam for its affiliate network's transparency system, which provides advertisers with contact data and promotional methods. http://www.dmnews.com/gsi-commerce-acquires-pepperjam/article/148033/ Wed, 02 Sep 2009 16:17:04 GMT EBay has introduced a new payment structure to its affiliate marketing program eBay Partner Network intended to more closely align payment to affiliates with the quality of traffic they drive to eBay. Quality Click Pricing is designed to further reward affiliates who drive incremental transactions on eBay and who send value buyers to the site. http://www.dmnews.com/ebay-to-pay-affiliates-differently/article/146915/ Thu, 20 Aug 2009 15:06:57 GMT Social and e-commerce service provider Appozite has launched CheapTweet Stores, an extension of the company's existing CheapTweet service. DealTaker.com, Overstock.com and VacationRentals.com are partners in the initial launch of the platform, which aggregates Tweets with promotional offers under a company-specific header. http://www.dmnews.com/appozite-launches-cheaptweet-stores/article/138739/ Thu, 18 Jun 2009 15:21:00 GMT The impact of Microsoft's lawsuit against a trio suspected of carrying out a massive click fraud scam remains to be seen, but experts who follow online advertising welcomed the action and voiced hope that the case would deter people who routinely manipulate clicks on Web ads. http://www.dmnews.com/microsofts-click-fraud-suit-applauded-by-internet-advertisers/article/138716/ Thu, 18 Jun 2009 13:07:29 GMT Consumer packaged goods (CPG) manufacturers have been using trade funds for decades now in order to influence retailers and to collaborate on marketing programs that ultimately shape consumer behavior. The rise of store brands, complex and expensive demand data, regulatory issues, and an expanding marketing mix all combine to further complicate the process. Add to that a general lack of cooperation and common goals between suppliers and retailers, and trade promotions management starts to look like a pretty hairy problem. http://www.dmnews.com/gaining-greater-returns-from-the-grocery-store/article/137946/ Wed, 03 Jun 2009 23:00:00 GMT On June 3, Microsoft will replace Microsoft Live Search with its new search engine, Bing. The new portal, which the company describes as a "decision engine," emphasizes categorization and depth in search results in an attempt to compete with Google for market share and, subsequently, ad dollars. http://www.dmnews.com/new-microsoft-engine-bing-vies-for-sem-share/article/137680/ Fri, 29 May 2009 17:00:00 GMT There has been a longstanding debate over whether to immediately act on leads or to nurture them before handing them off to sales. While it is understandable, there are, in practical terms, very few advantages to waiting before acting on a lead — especially in a down economy. I would like to share three quick reasons why calling leads immediately will better serve your company. http://www.dmnews.com/act-prompty-on-leads-for-better-conversions/article/137716/ Mon, 01 Jun 2009 04:30:00 GMT As marketers scurry to come up with a social media strategy, many are looking to the integration of social media and email as a critical component. According to a recent collaborative study by ExactTarget, the Email Marketer's Club and the Center for Media Design at Ball State University, only 13% of marketers integrated social media and email last year. 46% plan to do so in 2009. http://www.dmnews.com/how-to-use-social-media-to-grow-your-e-mail-list/article/137405/ Tue, 26 May 2009 23:30:00 GMT