http://www.dmnews.com/ad-serving-&-ad-networks/topic/252/ Articles tagged with Ad Serving & Ad Networks from DMNews Marketers have gone beyond using data to inform segmentation strategy. A combination of data now influences display ad buys across ad networks. "Display is broken, and it has to evolve if it is going to work," said John Giuliani, chairman and CEO of Dotomi. "The idea of Display 2.0 is about optimizing the ad and making it more relevant through data." http://www.dmnews.com/data-optimization-drives-media-buy/article/147801/ Mon, 31 Aug 2009 17:09:53 GMT Adknowledge announced July 22 it has acquired KITN Media, owner of Super Rewards, a virtual currency platform for online games and social network applications. Terms of the deal were not disclosed, but Scott Lynn, CEO of Adknowledge said this deal, its sixth acquisition in two years, is its largest acquisition to date.The Kansas City, Mo-based ad network said the deal combines the KITN's Super Rewards platform with Adknowledge's technology expertise, deep pockets and reach to enable it to offer a full set of social advertising solutions to advertisers. http://www.dmnews.com/adknowledge-acquires-super-rewards/article/140450/ Wed, 22 Jul 2009 14:14:38 GMT Q Interactive, a performance-based advertising network, announced on July 7 it acquired Postmaster Direct, a double opt-in permission-based e-mail marketing company, from Authentic Response, a market research and lead generation company spun off by Return Path in October 2008. Terms of the deal were not disclosed. http://www.dmnews.com/q-interactive-nabs-postmaster-direct/article/139664/ Tue, 07 Jul 2009 16:21:04 GMT The battle over behavioral targeting legislation continued Thursday when members of the House Energy and Commerce Subcommittee on Communications, Technology, and the Internet met with the Commerce, Trade, and Consumer Protection Subcommittee. http://www.dmnews.com/internet-marketers-web-publishers-privacy-groups-eye-house-bt-hearings/article/138790/ Fri, 19 Jun 2009 17:04:59 GMT The Associated Press is getting into the ad business. At a media event in New York on Thursday, the nonprofit news organization presented ad agencies, members of the media and technology professionals with its new approach to selling ads across various multimedia platforms. http://www.dmnews.com/associated-press-moves-into-digital-ad-business/article/138773/ Fri, 19 Jun 2009 12:49:37 GMT Social and e-commerce service provider Appozite has launched CheapTweet Stores, an extension of the company's existing CheapTweet service. DealTaker.com, Overstock.com and VacationRentals.com are partners in the initial launch of the platform, which aggregates Tweets with promotional offers under a company-specific header. http://www.dmnews.com/appozite-launches-cheaptweet-stores/article/138739/ Thu, 18 Jun 2009 15:21:00 GMT The impact of Microsoft's lawsuit against a trio suspected of carrying out a massive click fraud scam remains to be seen, but experts who follow online advertising welcomed the action and voiced hope that the case would deter people who routinely manipulate clicks on Web ads. http://www.dmnews.com/microsofts-click-fraud-suit-applauded-by-internet-advertisers/article/138716/ Thu, 18 Jun 2009 13:07:29 GMT The Publishers Clearing House Online Network has launched a new mobile site for the iPhone and iPod Touch devices. The new mobile site, at www.pch.com/iphone, lets visitors enter the Publisher's Clearing House Sweepstakes once per day. http://www.dmnews.com/publishers-clearing-house-debuts-mobile-site-for-iphone/article/138532/ Mon, 15 Jun 2009 14:13:36 GMT The New York Times ran an article on May 31 titled "Put ad on Web. Count clicks. Revise." http://www.dmnews.com/engagement-metrics-evolve-beyond-ctr-along-with-web-display-ad-technologies/article/138596/ Mon, 15 Jun 2009 13:55:00 GMT AudienceScience is one of the first behavioral targeting companies to start using CoreMetrics' new AdTarget platform. AdTarget syndicates data about Web site visitors across ad networks and products. The information is then integrated into the behavioral targeting platforms of ad serving companies like AudienceScience, allowing them to create personalized display ads in real time for online consumers. http://www.dmnews.com/bt-providers-punch-up-data-capabilities-with-new-platform/article/138317/ Wed, 10 Jun 2009 14:13:06 GMT