http://www.dmnews.com/green-marketing/topic/251/ Articles tagged with Green Marketing from DMNews UPS is using an e-mail marketing effort to promote an initiative to offset carbon dioxide emissions generated by the transport of packages. The shipping company is targeting environmentally conscious consumers and businesses with the campaign, which launched October 6. UPS began offering some US shippers the opportunity to pay a small fee to offset the environmental impact of their shipments this week. http://www.dmnews.com/ups-e-mail-marketing-effort-promotes-carbon-offset-initiative/article/151700/ Wed, 07 Oct 2009 15:07:26 GMT Nonprofit marketing company SmartPower and environmental online community Climate Culture are conducting a PSA effort promoting the America's Greenest Campus contest. The PSA stars hip-hop mogul Russell Simmons and drives viewers to the initiative's microsite, where users can enter the contest. http://www.dmnews.com/smartpower-climate-culture-launch-psa-to-promote-green-university-contest/article/150183/ Tue, 29 Sep 2009 09:30:00 GMT http://www.dmnews.com/bumbling-agency-bobbleheads-bungle-e-mail/article/150823/ Fri, 04 Sep 2009 08:54:30 GMT World Wildlife Fund (WWF) is conducting an integrated public awareness campaign asking voters in five states to urge their senators to support climate-change legislation. Developed with Core Strategy Group, the campaign consists of a two-week TV ad buy in Alaska, Indiana, Maine, Montana and North Dakota. It also includes a microsite, ActForOurFuture.org, as well as search engine marketing, telemarketing, e-mail, social media and online banner and video ad components. http://www.dmnews.com/wwf-integrated-campaign-urges-action-on-climate-change/article/148097/ Thu, 03 Sep 2009 13:22:38 GMT Marketers are excited about consumers' engagement with social media and on blogs, but measuring social media buzz is still a challenge. For the Organic Trade Association (OTA), which ran a blog-based campaign, the goal was to create buzz about organic foods for people who are not already organic converts. http://www.dmnews.com/organic-trade-association-finds-lift-in-social-marketing/article/138453/ Mon, 15 Jun 2009 00:00:00 GMT Whether retail or b-to-b, the economy and rising print and postal costs are crunching the catalog sector. Our experts assess what the future holds for the popular sales channel. http://www.dmnews.com/what-does-the-future-hold-for-catalogs/article/137699/ Mon, 01 Jun 2009 00:00:00 GMT In a strategic move intended to make it easier for clients to access the agency's experience in sustainability-related issues, Ogilvy & Mather Worldwide has expanded its global sustainability practice, unifying multiple offerings into a new entity called OgilvyEarth. The new cross-discipline practice will be focused on helping businesses deal with the communication of sustainability, from both cultural and business perspectives. http://www.dmnews.com/ogilvy-mather-forms-sustainability-practice/article/137544/ Wed, 27 May 2009 15:35:50 GMT Toyota and its AOR Saatchi & Saatchi LA are launching a nationwide, integrated campaign to promote the new, third-generation Toyota Prius. http://www.dmnews.com/new-toyota-prius-pushlooks-to-reach-masses/article/136938/ Fri, 15 May 2009 16:30:00 GMT As the new digital AOR for premium eco-friendly home care products brand Method, agency Euro RSCG San Francisco will be looking to make digital a bigger part of the brand's customer communication efforts. http://www.dmnews.com/method-selects-euro-rscg-sf-as-its-new-digital-agency/article/135943/ Mon, 04 May 2009 00:00:00 GMT Premium eco-friendly home care products brand Method has named Euro RSCG San Francisco its digital agency of record. The agency is tasked with developing a new Web site and a holistic online consumer experience for the brand. The team at Euro RSCG will also develop branded promotion ideas in the digital space to drive awareness and encourage trial. http://www.dmnews.com/euro-rscg-san-francisco-named-digital-aor-by-method/article/131043/ Tue, 21 Apr 2009 13:51:56 GMT