http://www.dmnews.com/e-mail-security/topic/250/ Articles tagged with E-mail Security from DMNews The healthcare reform battle has hit every level of society and now it has even encroached on the e-mail space. Concerns about unsolicited e-mails arose on Thursday last week, after White House senior advisers sent out an e-mail about healthcare with the subject line "Something worth forwarding." Some recipients and Fox News claimed that some of these e-mails were sent without the user opting in. In response to this, The White House said on Sunday it will change its e-mail sign-up procedures. http://www.dmnews.com/white-house-adjusts-e-mail-opt-in-after-allegedly-sending-unsolicited-e-mails/article/146631/ Mon, 17 Aug 2009 13:56:06 GMT DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding. http://www.dmnews.com/dmnews-seeking-essential-guide-to-e-mail-columns/article/140636/ Mon, 27 Jul 2009 00:00:00 GMT Deliverability has been a concern for email marketers since the beginning. Email marketing is more popular than ever because of its cost-efficiency, immediacy of results and high ROI - and your reputation plays into the deliverability of your email marketing messages like never before. http://www.dmnews.com/reaching-the-inbox--e-mail-reputation-and-deliverability/article/138581/ Tue, 16 Jun 2009 12:27:10 GMT Deliverability is a key issue for e-mail marketers. No matter how good your creative is or how relevant the content, if your e-mail does not get delivered, it might as well not exist. http://www.dmnews.com/inbox-insider-reputation-is-key-to-deliverability/article/138610/ Tue, 16 Jun 2009 16:23:06 GMT The fight on global spam is an ongoing battle. Last week, a district court judge shut down a rogue Internet Service Provider after the Federal Trade Comission recommended its closure for allegedly hosting the distribution of spam, child pornography and other harmful electronic content. http://www.dmnews.com/inbox-insider-ftc-shuts-down-rogue-isp-but-the-battle-continues/article/138206/ Tue, 09 Jun 2009 11:34:21 GMT SchoolMessenger, a digital message delivery platform for schools, has selected e-mail services firm Message Systems for e-mail delivery services. http://www.dmnews.com/schoolmessenger-partners-with-message-systems-for-e-mail-delivery/article/138014/ Thu, 04 Jun 2009 14:04:56 GMT As an e-mail marketer, your No. 1 priority should always be to build trust-based relationships with your customers. Rather than intimidating customers with relentless and intrusive e-mail blasts, marketers need to ensure that their subscription email processes and services meet their customers' expectations on multiple levels. http://www.dmnews.com/how-to-manage-and-maximize-results-from-e-mail-subscriptions/article/137871/ Tue, 02 Jun 2009 16:00:15 GMT Founded in 1969 and now boasting more than 6,000 employees, Acxiom is perhaps the largest processor of consumer data in the world. In addition to database management, the interactive marketing service firm specializes in direct marketing, customer data integration, IT services, digital marketing, risk mitigation and consulting. Click headline above to view Acxiom's full profile, complete with capabilities and company history. http://www.dmnews.com/acxiom/article/136574/ Mon, 18 May 2009 01:10:00 GMT Many e-commerce and multichannel retailers need to go to greater lengths to pre­vent deceptive e-mail and phishing scams, according to industry group the Online Trust Alliance (OTA). http://www.dmnews.com/companies-must-take-e-mail-authentication-seriously-to-protect-brands-and-domains/article/130754/ Mon, 20 Apr 2009 01:00:00 GMT In the current economy, many online retailers are turning to e-mail marketing to boost sales. However, many retailers are failing to take advantage of an existing e-mail communication channel with their customers — transactional messages — to upsell and cross sell. http://www.dmnews.com/retail-opportunity-turn-transactional-messages-into-selling-machines/article/130582/ Tue, 14 Apr 2009 10:59:35 GMT