http://www.dmnews.com/spam/topic/248/ Articles tagged with SPAM from DMNews Marketers often cite cutting through the clutter as the goal of a new campaign — but how many of those messages are perceived as clutter themselves by consumers? According to a poll from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company, 41% of consumers say they would consider ending a brand relationship due to irrelevant promotions, and another 22% say they would definitely defect from the brand for that reason. http://www.dmnews.com/ad-noise-can-drown-brand-loyalty-says-cmo-council-study/article/157927/ Tue, 17 Nov 2009 17:09:15 GMT Deliverability has been a concern for email marketers since the beginning. Email marketing is more popular than ever because of its cost-efficiency, immediacy of results and high ROI - and your reputation plays into the deliverability of your email marketing messages like never before. http://www.dmnews.com/reaching-the-inbox--e-mail-reputation-and-deliverability/article/138581/ Tue, 16 Jun 2009 12:27:10 GMT http://www.dmnews.com/watch-your-data-even-in-mourning/article/150771/ Fri, 26 Jun 2009 14:31:03 GMT Deliverability is a key issue for e-mail marketers. No matter how good your creative is or how relevant the content, if your e-mail does not get delivered, it might as well not exist. http://www.dmnews.com/inbox-insider-reputation-is-key-to-deliverability/article/138610/ Tue, 16 Jun 2009 16:23:06 GMT E-mail marketing spending in the US will increase to $2 billion by 2014, which represents almost an 11% year-over-year growth rate, according to a new forecast report by Forrester Research. The report, called "US Email Marketing Forecast, 2009 to 2014," attributed the growth of e-mail marketing to falling CPMs (meaning that ESPs are charging less per e-mail), a higher return on investment, as well as the growth of social e-mail accounts. Because of this growth, in five years consumers will be hit with more than 9,000 e-mail marketing messages a year. http://www.dmnews.com/e-mail-spending-to-grow-to-2-billion-by-2014/article/138437/ Mon, 15 Jun 2009 01:00:00 GMT The problems facing e-mail marketers shift like the sands in a desert. Fortunately, most of the recent challenges — whether they be deliverability, SPAM, erosion of trust or competition in the inbox — can be addressed with one over-arching premise: relevance enabling tools. http://www.dmnews.com/relevancy-will-make-or-break-your-e-mail-strategy/article/137093/ Tue, 19 May 2009 16:54:43 GMT Many e-commerce and multichannel retailers need to go to greater lengths to pre­vent deceptive e-mail and phishing scams, according to industry group the Online Trust Alliance (OTA). http://www.dmnews.com/companies-must-take-e-mail-authentication-seriously-to-protect-brands-and-domains/article/130754/ Mon, 20 Apr 2009 01:00:00 GMT http://www.dmnews.com/can-this-spam-data-be-like-april-snow-in-nyc/article/150679/ Wed, 08 Apr 2009 11:05:44 GMT E-mail marketers are faced with a choice in this tough market: Either continue current sub-standard, but familiar, business practices or find a way to take advantage of the circumstances and thrive. http://www.dmnews.com/e-mail-will-thrive-not-merely-survive/article/130245/ Tue, 07 Apr 2009 11:03:13 GMT http://www.dmnews.com/and-the-spammy-goes-to/article/150524/ Wed, 03 Dec 2008 13:48:33 GMT