http://www.dmnews.com/video/topic/247/ Articles tagged with Video from DMNews Google doodles are Google's versions of the home page logo that celebrate events and anniversaries. Google today began featuring Sesame Street's beloved characters as a special doodle series in the run up to Sesame Street's 40th anniversary on November 10th. Big Bird was featured today on the Google homepage. Conveying his height, we only see Big Bird from the waist down; his legs form the L in Google. http://www.dmnews.com/here-a-google-there-a-google-everywhere-a-google-google/article/157097/ Wed, 04 Nov 2009 19:31:02 GMT Eco-friendly furniture component manufacturer Hickory Springs launched its first social marketing campaign on October 20. The effort focuses on a nationwide search to find six contestants for its "EarthCare Challenge," an online video contest that urges consumers to lead more sustainable lifestyles. http://www.dmnews.com/hickory-springs-launches-eco-friendly-social-marketing-effort/article/155818/ Wed, 21 Oct 2009 13:00:00 GMT Wendy's is conducting the "You know when it's real" campaign, an effort emphasizing the restaurant's commitment to freshness. It includes online advertising, numerous social media initiatives, a video contest and an interactive microsite. Kaplan Thaler Group developed the initiative, which soft-launched with TV and radio spots on October 9, and fully rolled out October 12. http://www.dmnews.com/wendys-integrated-campaign-promotes-product-freshness-bacon-sandwiches/article/152279/ Wed, 14 Oct 2009 12:48:45 GMT Nonprofit marketing company SmartPower and environmental online community Climate Culture are conducting a PSA effort promoting the America's Greenest Campus contest. The PSA stars hip-hop mogul Russell Simmons and drives viewers to the initiative's microsite, where users can enter the contest. http://www.dmnews.com/smartpower-climate-culture-launch-psa-to-promote-green-university-contest/article/150183/ Tue, 29 Sep 2009 09:30:00 GMT For NBC Universal, the explosion of online video has opened up creative opportunities to promote its on-air lineup. http://www.dmnews.com/networks-use-online-video-to-give-consumers-a-taste-of-new-programming/article/149692/ Mon, 28 Sep 2009 00:00:00 GMT 901 Silver Tequila is asking consumers to brainstorm marketing or advertising campaigns, promotions, taglines and viral videos promoting the brand as part of its 901at901on901 contest. The effort, aided by St. Louis-based agency White Space, uses a video call to action that was launched at 9:01pm on September 1, to engage consumers with the brand. http://www.dmnews.com/901-silver-tequila-launches-interactive-contest/article/148035/ Wed, 02 Sep 2009 16:25:11 GMT Google AdWords users have a new option for creating in-stream video advertising now that SpotMixer's self-serve video ad creation platform has been integrated within AdWords' In-Stream Video Ads. The new deal, officially being announced today, enables AdWords users to create 15- or 30-second in-stream video ads using SpotMixer's do-it-yourself ad creation tool. http://www.dmnews.com/spotmixer-powers-video-in-adwords/article/147566/ Mon, 31 Aug 2009 00:00:00 GMT To promote its new model of laptops, Toshiba went hyperlocal to two American towns: Normal, IL, and Boring, OR. In the "Normal vs. Boring" campaign, the computer maker took its first dive into user-generated content. http://www.dmnews.com/toshiba-takes-on-town-names-in-ugc-push/article/146516/ Fri, 14 Aug 2009 00:00:00 GMT After an eight-year hiatus, Nestle's Butterfinger brand is reintroducing the "Nobody better lay a finger on my Butterfinger" tagline through an online user-generated video contest. http://www.dmnews.com/butterfinger-brings-back-old-slogan-for-social-effort/article/140545/ Thu, 23 Jul 2009 16:43:38 GMT Johnnie Walker looked to Wunderman to establish a digital presence for the brand's field marketing program, which involves hosting educational Scotch tastings in key markets to extend the reach of the brand's different types of Scotch. http://www.dmnews.com/johnnie-walker-private-tasting-by-wunderman/article/139370/ Tue, 30 Jun 2009 16:29:08 GMT