http://www.dmnews.com/social-media/topic/246/ Articles tagged with Social Media from DMNews Adknowledge, an independently owned ad network, has acquired the advertising business of SocialMedia.com. Financial terms of the deal, announced this week, were not disclosed. The acquisition strengthens Adknowledge's position in targeting publishers and advertisers in the social apps and social games space. Adknowledge partners with more than 2,000 publishers and developers and has made four acquisitions in the social media space in the past two years. http://www.dmnews.com/adknowledge-acquires-ad-network-business-of-socialmediacom/article/158234/ Fri, 20 Nov 2009 13:57:47 GMT Intel is conducting a digital e-card campaign that lets users make personalized 3-D cards to send to their friends and family. The campaign, launched November 16, runs through the end of the year. It features a Web site where consumers can create e-cards and view information on Intel products. http://www.dmnews.com/intel-debuts-viral-gift-card-holiday-campaign/article/158130/ Thu, 19 Nov 2009 12:45:44 GMT Coca-Cola will run a social media campaign in which three brand ambassadors will spend next year traveling the world and documenting their trip on the Web. Armed with a blog and a video camera, the group's steps will be tracked on Expedition206.com, where fans can follow the journey and find out more information about the ambassadors and their efforts. http://www.dmnews.com/coca-cola-to-send-happiness-ambassadors-around-the-world-in-social-media-effort/article/158044/ Wed, 18 Nov 2009 15:54:07 GMT Guitar Center has revamped its online wish list feature to allow musicians to personalize and share their lists of desired gifts for this holiday shopping season. Musicians can create an online "wish list poster" and personalize it based on their favorite music genres. http://www.dmnews.com/guitar-center-revises-web-wish-lists-for-holiday-shopping-season/article/157863/ Tue, 17 Nov 2009 09:30:00 GMT Publicis Groupe announced on November 16 the launch of MS&L Group, a services group that will mix various types of the holding company's firms. MS&L Worldwide, Publicis Consultants Worldwide, JKL, Winner & Associates, TMG Strategies, PBJS, Relay, Capital MS&L, Hanmer MS&L, Carré Noir, SAS, Masius and Publicis Events will make up the division. http://www.dmnews.com/publicis-to-launch-msl-group-division-to-integrate-marketing-services/article/157865/ Mon, 16 Nov 2009 17:28:03 GMT Calvin Klein and perfume company COTY are using an increased amount of social media and Internet marketing to promote CKFree, a cologne aimed at men ages 18 to 34 who identify themselves as independent, modern thinkers. http://www.dmnews.com/ckfree-push-leverages-social-networking-apps/article/157823/ Mon, 16 Nov 2009 14:26:25 GMT Federal regulators and pharmaceutical company marketers sought to clear up regulations for online and social media marketing strategies at the Food and Drug Administration's November 12 hearings on the topic. http://www.dmnews.com/regulators-marketers-seek-to-clarify-pharmas-marketing-role-on-social-media-at-hearings/article/157709/ Fri, 13 Nov 2009 11:14:01 GMT The New York Times reported this week on how high-fashion brand Burberry is looking to reach a younger audience with a proprietary social network. http://www.dmnews.com/burberry-launches-social-network/article/157577/ Wed, 11 Nov 2009 10:30:48 GMT IBM has released WebSphere Commerce 7, the latest version of its e-commerce platform, which includes integration with social media and mobile. The overarching goal of the platform is to create a more personal experience at the consumer level. http://www.dmnews.com/ibm-releases-e-commerce-platform-for-social-media-mobile-integration/article/157547/ Wed, 11 Nov 2009 04:30:00 GMT Visa is conducting an integrated campaign for the 2010 Olympic Games in Vancouver to urge consumers to use the company's credit and debit cards while traveling there. The effort builds on Visa's effort for the 2008 Beijing Olympic Games, which used the tagline, "Go World." http://www.dmnews.com/visa-integrated-campaign-ties-to-vancouver-olympic-games/article/157451/ Mon, 09 Nov 2009 16:45:19 GMT