http://www.dmnews.com/interactive-marketing/topic/245/ Articles tagged with Interactive Marketing from DMNews Calvin Klein and perfume company COTY are using an increased amount of social media and Internet marketing to promote CKFree, a cologne aimed at men ages 18 to 34 who identify themselves as independent, modern thinkers. http://www.dmnews.com/ckfree-push-leverages-social-networking-apps/article/157823/ Mon, 16 Nov 2009 14:26:25 GMT Juice maker Welch's, which spent $4 million online last year, launched its "Real. Grape. Goodness" integrated effort, November 12. It includes TV, online and print components. http://www.dmnews.com/welchs-juices-up-brand-marketing-with-digital-effort/article/157739/ Fri, 13 Nov 2009 15:48:03 GMT Federal regulators and pharmaceutical company marketers sought to clear up regulations for online and social media marketing strategies at the Food and Drug Administration's November 12 hearings on the topic. http://www.dmnews.com/regulators-marketers-seek-to-clarify-pharmas-marketing-role-on-social-media-at-hearings/article/157709/ Fri, 13 Nov 2009 11:14:01 GMT Interactive marketing will grow at a 16% compound annual growth rate over the next five years, but the retail and financial services sectors will continue to have the largest share of overall interactive marketing spend at a combined 32%, according to a Forrester Research report released this week. http://www.dmnews.com/retail-financial-sectors-to-spend-most-on-interactive-through-2014-forrester/article/157582/ Wed, 11 Nov 2009 12:58:01 GMT The American Heart Association next week will launch a viral video called "Hand-walker," which follows a man walking through a New York neighborhood on his hands. The video is part of an ongoing effort by the nonprofit to build awareness for the hands-only CPR technique, a two-step process that does not include mouth-to-mouth resuscitation. http://www.dmnews.com/american-heart-association-takes-hands-on-approach-to-life-saving/article/156983/ Tue, 03 Nov 2009 15:05:15 GMT High-end fashion brand Lacoste is running its first all-digital campaign in the US in time for the holiday shopping season. Called "Momentum," the effort includes an interactive Web site, which consumers can use to create their own music videos with kaleidoscopes of Lacoste labels, images of its winter fashion collection and upbeat original dance music. Visitors can also view videos made by other users. http://www.dmnews.com/lacoste-debuts-first-us-all-digital-effort/article/156900/ Mon, 02 Nov 2009 16:23:44 GMT Samsung, conducting a test for more than six months on BestBuy.com, found that it could increasingly interact with consumers via a "Mr. Samsung" expert who answers consumers' questions on the retail site. The company discovered that consumers tend to view products more often after interaction with Mr. Samsung, says Kris Narayanan, director of integrated marketing at Samsung Electronics America. http://www.dmnews.com/samsung-uses-mr-samsung-to-increase-consumer-interaction-on-retail-sites/article/156701/ Mon, 02 Nov 2009 00:00:00 GMT The Federal Trade Commission's revised guides on testimonials and endorsements are getting the attention of marketers, as evidenced by the letter Interactive Advertising Bureau president and CEO Randall Rothenberg sent to the agency earlier this month. Rothenberg called for the new guidelines, which seek to curb undisclosed paid testimonials or paid-for blog posts, to be rescinded. http://www.dmnews.com/celebrity-tweets-could-spell-trouble-for-marketers-ftc-compliance-says-expert/article/156287/ Tue, 27 Oct 2009 12:43:12 GMT Rich Cleland, assistant director of the FTC's division of advertising practices, told Click Z this month that bloggers shouldn't expect a witch hunt, because the FTC doesn't have the ability to carry one out. http://www.dmnews.com/ftc-dont-expect-payment-guidelines-to-result-in-anti-blogger-sweeps/article/156195/ Mon, 26 Oct 2009 11:12:31 GMT To introduce its new four-seat sports car, the Panamera, Porsche Cars North America is running an integrated effort designed to expand the company's audience beyond sports car fans and to reach luxury car drivers. The multichannel effort, "Welcome to the Family," was created by Porsche's agency of record Cramer-Krasselt Chicago with the goal of retaining existing customers and acquiring new ones. http://www.dmnews.com/porsche-debuts-integrated-campaign-to-promote-the-panamera-sports-car/article/156008/ Thu, 22 Oct 2009 17:12:45 GMT