http://www.dmnews.com/emerging-media/topic/244/ Articles tagged with Emerging Media from DMNews Soon, most of the expected 191 million Americans carrying a mobile device will be searching for everything local on their phone — an opportunity for marketers to dip their toe into the mobile search waters. http://www.dmnews.com/get-ready-to-test-the-mobile-search-waters/article/156227/ Mon, 26 Oct 2009 16:50:20 GMT More than ever, hard numbers are necessary to demonstrate success. They are incontrovertible, easy to communicate, and can point out what is or is not working. For new media darling Twitter, marketers are finding more tools to help them understand how their efforts are performing. http://www.dmnews.com/how-to-make-twitter-measurable/article/152102/ Mon, 12 Oct 2009 16:30:00 GMT For NBC Universal, the explosion of online video has opened up creative opportunities to promote its on-air lineup. http://www.dmnews.com/networks-use-online-video-to-give-consumers-a-taste-of-new-programming/article/149692/ Mon, 28 Sep 2009 00:00:00 GMT Mobile coupons come to retail after successful tests in fast food, grocery. http://www.dmnews.com/jcpenney-takes-coupons-mobile/article/149790/ Fri, 25 Sep 2009 00:00:00 GMT With little marketing push behind them to date, netbooks have become a darling of the consumer electronics arena by giving a lift to laptop sales. Thanks to new subsidized plans for netbooks from telecommunications providers, the segment could shape up to be one of the highlights of the upcoming back-to-school and holiday season. http://www.dmnews.com/inside-emerging-media-netbooks-net-opportunity-for-marketers/article/139962/ Mon, 13 Jul 2009 22:00:00 GMT People are spending more time watching videos online. According to the Nielsen Online VideoCensus, the time per viewer spent looking at videos online jumped 49% in May 2009 compared to May 2008. http://www.dmnews.com/online-videos-capturing-more-viewing-time/article/138607/ Tue, 16 Jun 2009 15:17:20 GMT For The Daily Tube, an online video aggregation site, e-mail subscribers are the most loyal audience and have helped drive traffic on the site. http://www.dmnews.com/the-daily-tube-drives-traffic-with-e-mail/article/138540/ Mon, 15 Jun 2009 16:51:20 GMT The New York Times ran an article on May 31 titled "Put ad on Web. Count clicks. Revise." http://www.dmnews.com/engagement-metrics-evolve-beyond-ctr-along-with-web-display-ad-technologies/article/138596/ Mon, 15 Jun 2009 13:55:00 GMT Land Rover tapped Wunderman to promote the launch of its 2010 model at the NY International Auto Show. Wunderman harnessed the real-time power of Twitter to extend the reach of the show to interested members of the Land Rover community not in attendance. http://www.dmnews.com/land-rover-by-wunderman/article/138434/ Mon, 15 Jun 2009 04:30:00 GMT You've devoted time and resources to Twitter, working to reach consumers in a relevant way
in a place they are all the time. How do you know if it works? Our experts debate. http://www.dmnews.com/how-should-i-make-the-most-of-twitter/article/138326/ Mon, 15 Jun 2009 00:00:00 GMT