http://www.dmnews.com/e-mail-marketing/topic/1345/ Articles tagged with E-Mail Marketing from DMNews ListBargains released seven e-mail lists on November 13. They are Canine Companions @ Email, Corporate Credit Card Holders @ Email, Pain in the Neck...and Other Places @ Email, ROI Express Higher Education Responders @ Email, Trailblazers Travel Destinations @ Email, Trailblazers Travelers to Foreign Lands @ Email and Trendsations Continuing Education @ Email. http://www.dmnews.com/listbargains-drops-seven-e-mail-lists/article/157701/ Fri, 13 Nov 2009 09:46:19 GMT E-mail marketing is a great way to stay in contact with donors. You may send them updates on cause-related events, send a newsletter, and even advise them of an upcoming mailing. The key is to be interactive and get their attention. Show them you care. Show them you understand them and how they can be of assistance to you and your cause. Whatever you are doing, be sure to ask them for a donation. http://www.dmnews.com/use-e-mail-to-maintain-consistent-and-two-way-communication-with-donors/article/157673/ Thu, 12 Nov 2009 16:21:45 GMT Many nonprofits are transitioning from print newsletters to e-mail newsletters to take advantage of cost savings, speed and clickable actions. Building an e-mail list from scratch and growing it to compensate for the inevitable list churn is challenging for many nonprofits. http://www.dmnews.com/offer-incentives-and-information-to-donors-and-make-sure-to-ask-for-permission/article/157672/ Thu, 12 Nov 2009 16:21:43 GMT Many of the techniques that nonprofits use to build files do not differ drastically from those of corporate entities. However, one of the most important aspects to maintaining and growing a file for a nonprofit is to sustain the relationship by communicating and sharing the impact of their gift, time and talent on the mission of the organization. http://www.dmnews.com/employ-a-combination-of-online-and-offline-strategies-to-build-your-e-mail-list/article/157670/ Thu, 12 Nov 2009 16:21:41 GMT We've known for a while that donors who give through multiple channels give more frequently and make larger gifts, but now we're finding that the presence of an e-mail address makes a positive difference in the giving behavior of offline donors. http://www.dmnews.com/dont-get-stuck-in-a-single-channel-rut-when-gathering-e-mails-from-regular-donors/article/157669/ Thu, 12 Nov 2009 16:21:39 GMT In this week's Toolbox, experts discuss how to personalize your e-commerce site before the holidays, online data exchanges, managing customer experience and sending highly personalized e-mails. http://www.dmnews.com/toolbox-e-commerce-crm-e-mail-database/article/157247/ Mon, 09 Nov 2009 00:00:00 GMT Julie Petroski, VP, group creative director at Targetbase talks about the latest campaigns from Supershoes.com, Rubbermaid and Inkubook http://www.dmnews.com/creative-solutions-from-supershoescom-rubbermaid-inkubook/article/155971/ Mon, 26 Oct 2009 00:00:00 GMT Nike is promoting its annual Human Race series of 10K races, which take place October 24, by calling consumers to run in the races via a viral e-mail campaign with user-generated video. The goal of the campaign, which began in mid-September, is to increase registration for the Nike race. http://www.dmnews.com/nike-uses-e-mailed-viral-video-to-promote-human-race-challenge/article/155910/ Wed, 21 Oct 2009 15:36:34 GMT E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers. http://www.dmnews.com/e-mail-basics-meet-new-tricks/article/155826/ Tue, 20 Oct 2009 17:13:58 GMT Though three-quarters of nonprofits gather consumers' names and locations when they sign up for e-mail communications, that's often where consumer data collection ends for those groups, according to a Return Path study, released October 20. Nonprofits are half as likely as for-profit companies to collect information beyond name and geographic location from their e-mail subscribers — 20% vs. 42%. http://www.dmnews.com/nonprofits-less-likely-to-use-collected-data-in-campaigns-return-path-study/article/155804/ Tue, 20 Oct 2009 15:34:16 GMT