http://www.dmnews.com/advertising/topic/1292/ Articles tagged with Advertising from DMNews Digital out-of-home media spending in the US will increase 2% year-over-year to $2.47 billion for 2009, according to a study by PQ Media released this week. However, that growth is muted compared to recent years: In 2008, the segment grew 9.2%; and in 2007, it expanded by 24.3%. http://www.dmnews.com/digital-out-of-home-ad-spending-to-grow-2-this-year-pq-media/article/157550/ Wed, 11 Nov 2009 09:00:00 GMT 'The Wall Street Journal' had some good news for the ad industry this week, reporting that retailers including Target, Wal-Mart, Kmart and the Gap are boosting their holiday ad spending above last year's levels. http://www.dmnews.com/retailers-up-ad-spend-from-dismal-2008/article/157503/ Tue, 10 Nov 2009 13:10:01 GMT Jung von Matt/Neckar, a German ad agency, created buzz for publisher Eichborn at the Frankfurt Book Fair this month. The agency outfitted 200 flies with banner ads to promote their exhibition booth at the show. What do you call that? A "fly circus?" http://www.dmnews.com/banner-ad-flies-build-book-show-buzz/article/156736/ Sat, 31 Oct 2009 01:01:36 GMT Magna, an agency in the Interpublic Group division Mediabrands, predicted this week that revenue for owners of direct media — a diverse group comprising search engines, the US Postal Service and phone directories, among others — will rise 3.3% next year. That rise occurs when national and local brand-based advertisers are included and revenue is evaluated as a whole. http://www.dmnews.com/direct-media-owners-to-see-rise-in-ad-revenue-next-year-magna-report/article/152203/ Tue, 13 Oct 2009 16:22:26 GMT Michelin launched a $20 million global consumer advertising campaign on October 6. The integrated effort, handled by agency of record TBWA, includes TV, print and online elements, as well as direct mail and point-of-sale materials through its dealer network. http://www.dmnews.com/michelin-launches-20-million-ad-campaign-featuring-digital-and-direct-elements/article/151617/ Tue, 06 Oct 2009 16:56:02 GMT US Web advertising revenues dropped to $10.9 billion for the first half of this year, representing a 5.3% decline from the same period in 2008, according to the IAB Internet Advertising Revenue Report for the first six months of 2009. The study was released October 5 by the Interactive Advertising Bureau and PricewaterhouseCoopers. http://www.dmnews.com/first-half-web-ad-spend-down-53-to-109-billion-say-iab-pricewaterhousecoopers/article/151505/ Mon, 05 Oct 2009 11:36:14 GMT Shortly after I blogged on Adam Carolla's podcast launch earlier this year, he had a podcast expert on the show, discussing the various ways in which podcasts can be monetized. (The gentleman's name escapes me, and the show has since been taken down — please comment or write if you know who it was). http://www.dmnews.com/carolla-podcast-good-test-for-ad-effectiveness/article/150828/ Wed, 16 Sep 2009 09:50:38 GMT EDiets.com, working with new advertising agency Karlin & Pimsler, will debut a DRTV campaign this month developed to stand out against the company's better-heeled competitors in the nutritional foods vertical. http://www.dmnews.com/edietscom-challenges-high-spending-competitors-with-drtv-effort/article/148167/ Fri, 04 Sep 2009 10:47:17 GMT http://www.dmnews.com/bumbling-agency-bobbleheads-bungle-e-mail/article/150823/ Fri, 04 Sep 2009 08:54:30 GMT Tower Records has signed an exclusive advertising agreement with Intergi to represent and supply advertising opportunities for the Tower.com Web site. Tower.com offers an extensive collection of online music, home entertainment video and books. "As the Tower brand expands to include video games and accessories, our partnership with Intergi will play a significant role in providing our customers with a dynamic and accessible shopping environment," said Sabrina Miller, marketing manager for Tower.com, in a statement. http://www.dmnews.com/intergi-to-manage-online-advertising-for-tower-records/article/141235/ Thu, 06 Aug 2009 07:00:00 GMT