http://www.dmnews.com Latest articles from Direct Marketing News Spotlight Direct Marketing News Spotlight Direct Marketing News profiles the highest level executives and brand leaders in the marketing industry. Spotlight web@haymarketmedia.com no A segment of one. It's "the Holy Grail" or marketing and IBM's Mike Rhodin says technology is going to get us there. http://www.dmnews.com/big-blues-smart-marketing-approach/article/269806/ Sat, 01 Dec 2012 05:00:00 GMT A segment of one. It's "the Holy Grail" or marketing and IBM's Mike Rhodin says technology is going to get us there. Direct Marketing News DreamWorks Animation's CMO Anne Globe needs to sell a secret history. http://www.dmnews.com/dreamworking-a-marketing-mix/article/265238/ Thu, 01 Nov 2012 04:00:00 GMT DreamWorks Animation's CMO Anne Globe needs to sell a secret history. Direct Marketing News It is with heated defiance that Monica Menghini insists: "I'm not a geek." http://www.dmnews.com/dassault-systémes-clarifies-the-complex/article/260415/ Mon, 01 Oct 2012 04:00:00 GMT It is with heated defiance that Monica Menghini insists: "I'm not a geek." Direct Marketing News Nancy Weber had a clear goal when she signed on as CMO of Meredith Corporation in July 2005: define and put a face to the media conglomerate's then audience of 75 million. http://www.dmnews.com/merediths-cmo-reshapes-its-story/article/256046/ Sat, 01 Sep 2012 04:00:00 GMT Nancy Weber had a clear goal when she signed on as CMO of Meredith Corporation in July 2005: define and put a face to the media conglomerate's then audience of 75 million. Direct Marketing News As CMO of Xerox, Christa Carone's main challenge is getting the public to recognize the company's vast role as a services provider in the B2B space. http://www.dmnews.com/the-reimaging-of-xeroxs-brand/article/251608/ Wed, 01 Aug 2012 04:00:00 GMT As CMO of Xerox, Christa Carone's main challenge is getting the public to recognize the company's vast role as a services provider in the B2B space. Direct Marketing News Alvarez & Marsal CMO Rebecca Baker didn't plan a life in marketing. An English major in college with a minor in drama, she credits both concentrations for her success. http://www.dmnews.com/am-cmo-nurtures-firms-global-rise/article/247172/ Sun, 01 Jul 2012 04:00:00 GMT Alvarez & Marsal CMO Rebecca Baker didn't plan a life in marketing. An English major in college with a minor in drama, she credits both concentrations for her success. Direct Marketing News After working with fast-food companies earlier in his career, Steve Thomas is now trying a healthier approach. Or at least one with more fruit. http://www.dmnews.com/cmos-marketing-strategy-bears-fruit/article/242634/ Fri, 01 Jun 2012 04:00:00 GMT After working with fast-food companies earlier in his career, Steve Thomas is now trying a healthier approach. Or at least one with more fruit. Direct Marketing News It's "not the [IKEA] Kool-Aid" that makes IKEA North America CMO Leontyne Green such a brand evangelist. It's the relevance of the brand itself. http://www.dmnews.com/ikea-cmo-at-home-with-integrated-mix/article/238041/ Tue, 01 May 2012 04:00:00 GMT It's "not the [IKEA] Kool-Aid" that makes IKEA North America CMO Leontyne Green such a brand evangelist. It's the relevance of the brand itself. Direct Marketing News Retail icon Macy's refashions its flagship store and marketing strategy. http://www.dmnews.com/macys-transformation/article/233631/ Sun, 01 Apr 2012 04:00:00 GMT Retail icon Macy's refashions its flagship store and marketing strategy. Direct Marketing News Tony Pace, Subway's SVP and global CMO, mixes traditional and digital marketing to drive customer affinity. http://www.dmnews.com/subway-racks-up-points-with-athletes/article/229010/ Thu, 01 Mar 2012 05:00:00 GMT Tony Pace, Subway's SVP and global CMO, mixes traditional and digital marketing to drive customer affinity. Direct Marketing News