http://www.dmnews.com Latest articles from Direct Marketing News Case studies Direct Marketing News Case studies Direct Marketing News provides in-depth coverage of successful case studies over a range of topics, including digital, database, social media, e-commerce, multichannel retail and direct mail. Case studies web@haymarketmedia.com no The brand generates serious buzz with a highly targeted campaign. http://www.dmnews.com/makinos-well-oiled-integrated-marketing-effort/article/290564/ Wed, 01 May 2013 04:00:00 GMT The brand generates serious buzz with a highly targeted campaign. Direct Marketing News The once-ubiquitous mobile device manufacturer, now an underdog, puts social at the heart of its marketing mix as it tries to reclaim its stature. http://www.dmnews.com/nokia-the-once-and-future-king/article/281171/ Fri, 01 Mar 2013 05:00:00 GMT The once-ubiquitous mobile device manufacturer, now an underdog, puts social at the heart of its marketing mix as it tries to reclaim its stature. Direct Marketing News When it comes to ROI in digital marketing, Caesars isn't gambling. Here's how it uses analytics to plan and cash in on its promotional activities. http://www.dmnews.com/at-caesars-digital-marketing-is-no-crap-shoot/article/277685/ Fri, 01 Feb 2013 05:00:00 GMT When it comes to ROI in digital marketing, Caesars isn't gambling. Here's how it uses analytics to plan and cash in on its promotional activities. Direct Marketing News Natural Partners fortifies its email marketing campaigns using customer data. http://www.dmnews.com/a-healthy-dose-of-consumer-data-supplements-email-marketing/article/277075/ Tue, 22 Jan 2013 22:07:48 GMT Natural Partners fortifies its email marketing campaigns using customer data. Direct Marketing News Hertz Corporation relaunched websites use responsive web design to improve the customer experience across channels. http://www.dmnews.com/hertz-shifts-gears-with-responsive-web-design/article/274716/ Thu, 03 Jan 2013 20:11:27 GMT Hertz Corporation relaunched websites use responsive web design to improve the customer experience across channels. Direct Marketing News More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members. http://www.dmnews.com/aarp-adapts-its-marketing-channels/article/273879/ Tue, 01 Jan 2013 05:00:00 GMT More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members. Direct Marketing News On a mission: Northwest Center's integrated awareness campaign challenges stereotypes and breaks down the status quo. http://www.dmnews.com/nonprofit-supports-diversity-in-business/article/273986/ Tue, 01 Jan 2013 05:00:00 GMT On a mission: Northwest Center's integrated awareness campaign challenges stereotypes and breaks down the status quo. Direct Marketing News The electronics giant uses search queries to select video topics that aim to engage, educate, entertain, and keep Sony top-of-mind. http://www.dmnews.com/sony-creates-pictures-worth-1000-words/article/273990/ Tue, 01 Jan 2013 05:00:00 GMT The electronics giant uses search queries to select video topics that aim to engage, educate, entertain, and keep Sony top-of-mind. Direct Marketing News Chef Boyardee combined event marketing and social recommendations to build brand advocacy among digitally active moms. http://www.dmnews.com/conagras-engaging-party-campaign-lets-moms-wear-the-chef-boyardee-hat/article/270066/ Sat, 01 Dec 2012 05:00:00 GMT Chef Boyardee combined event marketing and social recommendations to build brand advocacy among digitally active moms. Direct Marketing News While "Remember the Alamo!" is one of the most iconic phrases in the English language, San Antonio has more to offer tourists than Davy Crockett hats. http://www.dmnews.com/san-antonios-social-battle-cry-fuels-a-user-generated-travel-campaign/article/265426/ Thu, 01 Nov 2012 04:00:00 GMT While "Remember the Alamo!" is one of the most iconic phrases in the English language, San Antonio has more to offer tourists than Davy Crockett hats. Direct Marketing News