http://www.dmnews.com Latest articles from Direct Marketing News Social Media Direct Marketing News Social Media DMNews.com covers the latest social media news, including up-to-the-minute buzz on digital topics, Facebook, Twitter, LinkedIn, Pinterest, social engagement, social optimization, and all other relevant social platforms. Social Media web@haymarketmedia.com no Social engagement is all the rage, whether spring, summer, fall, or winter http://www.dmnews.com/for-club-monaco-social-is-always-in-season/article/293868/ Fri, 17 May 2013 19:42:38 GMT Social engagement is all the rage, whether spring, summer, fall, or winter Direct Marketing News Leveraging next generation online CEM to drive business results. http://www.dmnews.com/banking-on-customer-experience-management/article/293608/ Thu, 16 May 2013 14:53:42 GMT Leveraging next generation online CEM to drive business results. Direct Marketing News SALT and SS+K created a horror film to address student debt. See how—if you dare! http://www.dmnews.com/you-can-run-but-you-cant-hide-from-authenticity/article/292794/ Fri, 10 May 2013 13:47:09 GMT SALT and SS+K created a horror film to address student debt. See how—if you dare! Direct Marketing News Why social customer service must be a part of a company's marketing strategy. http://www.dmnews.com/the-blending-of-marketing-and-service/article/292610/ Thu, 09 May 2013 14:16:21 GMT Why social customer service must be a part of a company's marketing strategy. Direct Marketing News 6 trends marketers should watch to ensure long-term success with their email marketing. http://www.dmnews.com/the-future-of-email-marketing/article/292430/ Wed, 08 May 2013 14:10:37 GMT 6 trends marketers should watch to ensure long-term success with their email marketing. Direct Marketing News For soccerloco, email automation is a game-winning strategy. http://www.dmnews.com/soccer-retailer-scores-with-email-campaigns/article/291938/ Fri, 03 May 2013 18:48:23 GMT For soccerloco, email automation is a game-winning strategy. Direct Marketing News "Friends with benefits" is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases. http://www.dmnews.com/awareness-effort-spreads-the-word-on-chlamydia/article/290565/ Wed, 01 May 2013 04:00:00 GMT "Friends with benefits" is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases. Direct Marketing News See what our Twitter followers have been getting up to this month. Follow us @dmnews. http://www.dmnews.com/marketing-chatter-may-2013/article/290968/ Wed, 01 May 2013 04:00:00 GMT See what our Twitter followers have been getting up to this month. Follow us @dmnews. Direct Marketing News Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust. http://www.dmnews.com/qa-terry-young-ceo-sparks-honey/article/290953/ Wed, 01 May 2013 04:00:00 GMT Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust. Direct Marketing News The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter. http://www.dmnews.com/ski-campaign-lifts-travel-marketing-to-new-heights/article/290954/ Wed, 01 May 2013 04:00:00 GMT The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter. Direct Marketing News BareMinerals drives brand awareness and customer engagement with a nation-wide tour and digital campaign. http://www.dmnews.com/pairing-digital-with-event-marketing-is-a-thing-of-beauty/article/290786/ Fri, 26 Apr 2013 18:10:09 GMT BareMinerals drives brand awareness and customer engagement with a nation-wide tour and digital campaign. Direct Marketing News Pinterest rules over Facebook and Twitter when it comes to purchase value. http://www.dmnews.com/infographic-the-rising-king-of-social-sales/article/290699/ Fri, 26 Apr 2013 16:18:49 GMT Pinterest rules over Facebook and Twitter when it comes to purchase value. Direct Marketing News Master social media with this three-step approach to engaging customers in social channels. http://www.dmnews.com/marketing-thats-easier-than-the-texas-two-step/article/290561/ Thu, 25 Apr 2013 17:32:21 GMT Master social media with this three-step approach to engaging customers in social channels. Direct Marketing News Whatever you consider to be "must see," there's no shortage of options in digital entertainment. So, how do Comcast and DirecTV stack up against each other? Here's a quick look at how both companies fare across various marketing channels. http://www.dmnews.com/watch-this-comcast-and-directv-square-off/article/290221/ Wed, 24 Apr 2013 11:00:00 GMT Whatever you consider to be "must see," there's no shortage of options in digital entertainment. So, how do Comcast and DirecTV stack up against each other? Here's a quick look at how both companies fare across various marketing channels. Direct Marketing News Brand marketers who take a more direct approach can capitalize on what might otherwise be missed opportunities to connect with customers. http://www.dmnews.com/think-like-a-direct-marketer-to-monetize-events-and-buzz/article/289028/ Tue, 16 Apr 2013 15:48:29 GMT Brand marketers who take a more direct approach can capitalize on what might otherwise be missed opportunities to connect with customers. Direct Marketing News Gaining behavior management skills will grow in importance as gamification continues to grow in popularity as a marketing asset. http://www.dmnews.com/marketers-get-their-game-on/article/288668/ Fri, 12 Apr 2013 18:38:28 GMT Gaining behavior management skills will grow in importance as gamification continues to grow in popularity as a marketing asset. Direct Marketing News Loyalty and the dangers of social media. Here's how our readers would tackle the problem. http://www.dmnews.com/at-what-price-loyalty-answers/article/281289/ Fri, 01 Mar 2013 05:00:00 GMT Loyalty and the dangers of social media. Here's how our readers would tackle the problem. Direct Marketing News How NOT to get #dumped in social media. http://www.dmnews.com/youre-doing-it-wrong/article/281884/ Tue, 26 Feb 2013 13:39:51 GMT How NOT to get #dumped in social media. Direct Marketing News How some travel company encourage customers to do the selling for them in social channels. http://www.dmnews.com/marketing-responsibly-online/article/279062/ Wed, 06 Feb 2013 12:00:00 GMT How some travel company encourage customers to do the selling for them in social channels. Direct Marketing News Marketers must understand the community citizen and the democratization of the marketplace to connect with social influencers. http://www.dmnews.com/capturing-the-attention-of-influential-prosumers/article/278468/ Mon, 04 Feb 2013 12:00:00 GMT Marketers must understand the community citizen and the democratization of the marketplace to connect with social influencers. Direct Marketing News Three keys to realizing value from social media marketing initiatives. http://www.dmnews.com/the-business-side-of-social-marketing/article/278457/ Thu, 31 Jan 2013 18:42:09 GMT Three keys to realizing value from social media marketing initiatives. Direct Marketing News