http://www.dmnews.com Latest articles from Direct Marketing News Plug-ins Direct Marketing News Plug-ins Plug-ins web@haymarketmedia.com no Effective email marketing is about reaching the right customer with the right message at the right time. http://www.dmnews.com/3-tips-to-optimize-your-email-campaigns/article/270050/ Sat, 01 Dec 2012 05:00:00 GMT Effective email marketing is about reaching the right customer with the right message at the right time. Direct Marketing News Email marketing might seem like a routine activity by now, yet it remains an important aspect of reaching valuable customers. http://www.dmnews.com/4-compelling-ways-to-drive-clicks/article/270051/ Sat, 01 Dec 2012 05:00:00 GMT Email marketing might seem like a routine activity by now, yet it remains an important aspect of reaching valuable customers. Direct Marketing News In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important. http://www.dmnews.com/5-meaningful-numbers-that-dont-lie/article/270049/ Sat, 01 Dec 2012 05:00:00 GMT In a sea of numbers, there are some that matter when it comes to email marketing and some that only look important. Direct Marketing News What happens when messages are sent within a printed business document? You may be surprised to know that they get read. http://www.dmnews.com/capitalizing-on-transactional-documents/article/265547/ Thu, 01 Nov 2012 04:00:00 GMT What happens when messages are sent within a printed business document? You may be surprised to know that they get read. Direct Marketing News Understanding the role of print and production in achieving hyper-personalization is critical, so consider the following four tips to drive the effectiveness and efficiency of your next direct marketing campaign. http://www.dmnews.com/hyper-personalization-in-marketing/article/265608/ Thu, 01 Nov 2012 04:00:00 GMT Understanding the role of print and production in achieving hyper-personalization is critical, so consider the following four tips to drive the effectiveness and efficiency of your next direct marketing campaign. Direct Marketing News You want to strike a chord with your customers and prospects. But as you can imagine, the more complex the personalization, the harder it is to put it together. http://www.dmnews.com/simplifying-complex-personalized-print/article/263849/ Thu, 01 Nov 2012 04:00:00 GMT You want to strike a chord with your customers and prospects. But as you can imagine, the more complex the personalization, the harder it is to put it together. Direct Marketing News In the B2B space, a 2x2 chart correlating purchase value (product/service cost) to purchase frequency is a simple tool to match efforts to the right opportunities. http://www.dmnews.com/b2b-loyalty-marketing-deconstructed/article/260532/ Mon, 01 Oct 2012 04:00:00 GMT In the B2B space, a 2x2 chart correlating purchase value (product/service cost) to purchase frequency is a simple tool to match efforts to the right opportunities. Direct Marketing News For loyalty marketers and retailers, one ongoing challenge is finding new ways to create, maintain, or increase customers' attachment to their brand. http://www.dmnews.com/embrace-the-new-omnichannel-experience/article/260531/ Mon, 01 Oct 2012 04:00:00 GMT For loyalty marketers and retailers, one ongoing challenge is finding new ways to create, maintain, or increase customers' attachment to their brand. Direct Marketing News Loyalty is about transforming from generic earn-and-burn "transactional" models to interactive, personalized, and differentiated "emotional" ones. http://www.dmnews.com/evolve-to-establish-emotional-connections/article/260534/ Mon, 01 Oct 2012 04:00:00 GMT Loyalty is about transforming from generic earn-and-burn "transactional" models to interactive, personalized, and differentiated "emotional" ones. Direct Marketing News Three tactics for companies to reward (and attract) influencers this holiday season while building brand loyalty and generating sales http://www.dmnews.com/keeping-loyalty-during-the-holiday-season/article/260553/ Mon, 01 Oct 2012 04:00:00 GMT Three tactics for companies to reward (and attract) influencers this holiday season while building brand loyalty and generating sales Direct Marketing News