http://www.dmnews.com Latest articles from Direct Marketing News Battle of the Brands Direct Marketing News Battle of the Brands Battle of the Brands web@haymarketmedia.com no Tiffany & Co. and Harry Winston are both "a girl's best friend, but from a marketing standpoint, only one brand can wear the crown jewels. http://www.dmnews.com/breakfast-at-tiffanys-or-the-red-carpet-with-harry-winston/article/290580/ Wed, 01 May 2013 04:00:00 GMT Tiffany & Co. and Harry Winston are both "a girl's best friend, but from a marketing standpoint, only one brand can wear the crown jewels. Direct Marketing News Whatever you consider to be "must see," there's no shortage of options in digital entertainment. So, how do Comcast and DirecTV stack up against each other? Here's a quick look at how both companies fare across various marketing channels. http://www.dmnews.com/watch-this-comcast-and-directv-square-off/article/290221/ Wed, 24 Apr 2013 11:00:00 GMT Whatever you consider to be "must see," there's no shortage of options in digital entertainment. So, how do Comcast and DirecTV stack up against each other? Here's a quick look at how both companies fare across various marketing channels. Direct Marketing News In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy? http://www.dmnews.com/which-iconic-luxury-automobile-brand-has-the-drive-to-finish-first/article/286346/ Mon, 01 Apr 2013 04:00:00 GMT In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy? Direct Marketing News Game time: Who wins when it comes to marketing, Sony's PlayStation 3 or Microsoft's Xbox 360? http://www.dmnews.com/microsofts-xbox-runs-360s-around-sonys-playstation-3/article/281618/ Fri, 01 Mar 2013 05:00:00 GMT Game time: Who wins when it comes to marketing, Sony's PlayStation 3 or Microsoft's Xbox 360? Direct Marketing News The business of NFL football is much more than the game on Sunday. http://www.dmnews.com/sudden-death-the-ravens-niners-through-a-marketing-lens/article/278571/ Fri, 01 Feb 2013 16:51:29 GMT The business of NFL football is much more than the game on Sunday. Direct Marketing News The stigma on relationships that originate online has vanished. Now it's just a matter of choosing the best site. But which site has the best marketing? http://www.dmnews.com/which-dating-site-delivers-the-love-matchcom-vs-eharmony/article/278257/ Fri, 01 Feb 2013 05:00:00 GMT The stigma on relationships that originate online has vanished. Now it's just a matter of choosing the best site. But which site has the best marketing? Direct Marketing News How do Monster and CareerBuilder stack up against each other? Here's a quick look at how both companies fare across various touchpoints. http://www.dmnews.com/jobs-available-two-popular-employment-sites-go-head-to-head/article/275745/ Fri, 11 Jan 2013 17:01:39 GMT How do Monster and CareerBuilder stack up against each other? Here's a quick look at how both companies fare across various touchpoints. Direct Marketing News It's never a good sign if a potential customer can't even find a brand's website—or its social channels. Such is the case with Bosch Power Tools. http://www.dmnews.com/one-power-tool-company-drills-down-into-the-brand-experience-while-its-competitor-sputters/article/274008/ Tue, 01 Jan 2013 05:00:00 GMT It's never a good sign if a potential customer can't even find a brand's website—or its social channels. Such is the case with Bosch Power Tools. Direct Marketing News The brand reputations of oil giants BP and Shell are frequently haunted by past controversies—but which brand strikes oil with its marketing? http://www.dmnews.com/oil-giants-try-to-stay-slick-while-containing-the-spillage-of-negative-perception/article/270033/ Sat, 01 Dec 2012 05:00:00 GMT The brand reputations of oil giants BP and Shell are frequently haunted by past controversies—but which brand strikes oil with its marketing? Direct Marketing News Orbitz and Kayak are two of the bigger fish swimming in a pond that is supersaturated with competing travel sites. So, how do they stack up against each other? http://www.dmnews.com/come-fly-with-me-a-side-by-side-comparison-of-two-top-travel-sites/article/267232/ Wed, 07 Nov 2012 12:00:00 GMT Orbitz and Kayak are two of the bigger fish swimming in a pond that is supersaturated with competing travel sites. So, how do they stack up against each other? Direct Marketing News