http://www.dmnews.com Latest articles from Direct Marketing News Roundtables Direct Marketing News Roundtables Roundtables web@haymarketmedia.com no Big Data may not be a new concept for email marketers, but its growth and availability require new strategies for harnessing its power as a competitive asset. http://www.dmnews.com/dont-fear-the-data/article/290061/ Wed, 01 May 2013 04:00:00 GMT Big Data may not be a new concept for email marketers, but its growth and availability require new strategies for harnessing its power as a competitive asset. Direct Marketing News To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo. http://www.dmnews.com/data-technology-crucial-to-digital-marketing/article/233832/ Sun, 01 Apr 2012 04:00:00 GMT To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo. Direct Marketing News B-to-b marketers contend with an enormous amount of customer data coming into their organizations every day. Managing volumes of information located in various places within a company, coordinating sales and marketing teams and facing the dynamic rate at which b-to-b data decays, these marketers often have more steps to take than b-to-c marketers to make sure that their messages are relevant. http://www.dmnews.com/b-to-b-success-depends-on-social-data-clarity/article/210175/ Thu, 01 Sep 2011 04:00:00 GMT B-to-b marketers contend with an enormous amount of customer data coming into their organizations every day. Managing volumes of information located in various places within a company, coordinating sales and marketing teams and facing the dynamic rate at which b-to-b data decays, these marketers often have more steps to take than b-to-c marketers to make sure that their messages are relevant. Direct Marketing News Despite big headlines around social media and mobile, email marketing is still the most effective way for e-commerce companies to drive sales online. It is often the central component within digital plans as e-commerce marketers rely on the medium for building relationships and earning revenue http://www.dmnews.com/drive-e-commerce-with-tailored-email-tactics/article/208331/ Mon, 01 Aug 2011 04:00:00 GMT Despite big headlines around social media and mobile, email marketing is still the most effective way for e-commerce companies to drive sales online. It is often the central component within digital plans as e-commerce marketers rely on the medium for building relationships and earning revenue Direct Marketing News To create relevant messaging using cross channel marketing requires the integration of data across channels, but this integration can be a challenge. Marketing is often organized in different departments across companies, creating silos of data that don't meet. http://www.dmnews.com/data-integration-a-must-for-real-time-marketing/article/205944/ Fri, 01 Jul 2011 04:00:00 GMT To create relevant messaging using cross channel marketing requires the integration of data across channels, but this integration can be a challenge. Marketing is often organized in different departments across companies, creating silos of data that don't meet. Direct Marketing News Direct Marketing News convened a diverse group of email marketing executives in April for an editorial roundtable discussion, sponsored by StrongMail, to talk about several facets of email marketing strategy. http://www.dmnews.com/customer-engagement-vital-to-email-strategy/article/202979/ Wed, 01 Jun 2011 04:00:00 GMT Direct Marketing News convened a diverse group of email marketing executives in April for an editorial roundtable discussion, sponsored by StrongMail, to talk about several facets of email marketing strategy. Direct Marketing News Direct and digital marketers today are tasked with defining and refining the optimal marketing communications strategy based on audience and objectives. http://www.dmnews.com/traditional-and-digital-marketing-thrive-in-tandem/article/199206/ Fri, 01 Apr 2011 04:00:00 GMT Direct and digital marketers today are tasked with defining and refining the optimal marketing communications strategy based on audience and objectives. Direct Marketing News Direct Marketing News convened a group of professionals in September for a Valassis-sponsored roundtable to discuss issues inherent in creating direct marketing programs. http://www.dmnews.com/integrated-marketing-begins-with-experience/article/191071/ Wed, 01 Dec 2010 05:00:00 GMT Direct Marketing News convened a group of professionals in September for a Valassis-sponsored roundtable to discuss issues inherent in creating direct marketing programs. Direct Marketing News While meeting at Bronto headquarters in Durham, NC, participants discussed various topics including integration, e-mail, conversion tactics, database issues, social media, mobile and e-commerce best practices. http://www.dmnews.com/roundtable-sharpen-your-e-commerce-strategy/article/177403/ Mon, 23 Aug 2010 14:48:00 GMT While meeting at Bronto headquarters in Durham, NC, participants discussed various topics including integration, e-mail, conversion tactics, database issues, social media, mobile and e-commerce best practices. Direct Marketing News Marketers deal with many moving media parts today. E-mail, with its low costs and sophisticated segmentation capabilities, is often at the heart of the media plan. DMNews brought marketers, service providers and industry experts to the table to discuss the challenges inherent in this constantly evolving channel. http://www.dmnews.com/roundtable-inbox-success-driven-by-data-integration/article/168545/ Mon, 19 Apr 2010 15:58:00 GMT Marketers deal with many moving media parts today. E-mail, with its low costs and sophisticated segmentation capabilities, is often at the heart of the media plan. DMNews brought marketers, service providers and industry experts to the table to discuss the challenges inherent in this constantly evolving channel. Direct Marketing News