http://www.dmnews.com Latest articles from Direct Marketing News The Work Direct Marketing News The Work The Work web@haymarketmedia.com no Let's examine one of the country's most well-known brands, AARP, and end our discussion of "the new direct" by exploring the integration of social media into today's direct marketing campaigns. http://www.dmnews.com/the-revolution-isnt-over/article/298496/ Fri, 14 Jun 2013 11:00:00 GMT Let's examine one of the country's most well-known brands, AARP, and end our discussion of "the new direct" by exploring the integration of social media into today's direct marketing campaigns. Direct Marketing News The definition of "direct marketing" is changing. BlueCross BlueShield is a brand that understands that. http://www.dmnews.com/the-new-direct/article/298495/ Thu, 13 Jun 2013 11:00:00 GMT The definition of "direct marketing" is changing. BlueCross BlueShield is a brand that understands that. Direct Marketing News Air New Zealand's click rates soar with help from interactive, dynamic online ads. http://www.dmnews.com/interactive-ads-to-rule-them-all/article/296696/ Mon, 10 Jun 2013 11:00:00 GMT Air New Zealand's click rates soar with help from interactive, dynamic online ads. Direct Marketing News The credit union markets to its military members through contact center agents armed with customer data. http://www.dmnews.com/navy-federal-heeds-the-call/article/296680/ Thu, 06 Jun 2013 17:08:27 GMT The credit union markets to its military members through contact center agents armed with customer data. Direct Marketing News WWF partners with BBDO Moscow to create an interactive online game featuring a virtual depiction of the polar bear's plight. http://www.dmnews.com/arctic-awareness-effort-for-wwf-russia-bears-fruit/article/295393/ Sat, 01 Jun 2013 04:00:00 GMT WWF partners with BBDO Moscow to create an interactive online game featuring a virtual depiction of the polar bear's plight. Direct Marketing News Scott Pinkney, SVP and creative director at BBDO/Proximity in Toronto, on customer relationship management, fine art, and his favorite font. http://www.dmnews.com/qa-scott-pinkney-svp-creative-director-bbdoproximity-toronto/article/295406/ Sat, 01 Jun 2013 04:00:00 GMT Scott Pinkney, SVP and creative director at BBDO/Proximity in Toronto, on customer relationship management, fine art, and his favorite font. Direct Marketing News To generate buzz for the release of The Elder Scrolls Online, Bethesda Softworks is sending themed food trucks to key gamer markets. http://www.dmnews.com/themed-food-trucks-deliver-out-of-this-world-snacks/article/295394/ Sat, 01 Jun 2013 04:00:00 GMT To generate buzz for the release of The Elder Scrolls Online, Bethesda Softworks is sending themed food trucks to key gamer markets. Direct Marketing News The spirits distributor gives millennials a taste of its history with a smooth multichannel marketing campaign. http://www.dmnews.com/bacardi-takes-a-shot-at-targeting-millennials/article/295399/ Wed, 29 May 2013 19:35:53 GMT The spirits distributor gives millennials a taste of its history with a smooth multichannel marketing campaign. Direct Marketing News This lingerie brand isn't skimpy with its mobile strategy. http://www.dmnews.com/fleur-du-mal-dresses-up-customer-shopping-experiences-with-mobile/article/294864/ Fri, 24 May 2013 19:06:37 GMT This lingerie brand isn't skimpy with its mobile strategy. Direct Marketing News This Kraft brand is one hot dog when it comes to creating seamless customer experiences http://www.dmnews.com/oscar-mayer-is-no-wiener-when-it-comes-to-mobile/article/294309/ Wed, 22 May 2013 13:48:00 GMT This Kraft brand is one hot dog when it comes to creating seamless customer experiences Direct Marketing News "Friends with benefits" is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases. http://www.dmnews.com/awareness-effort-spreads-the-word-on-chlamydia/article/290565/ Wed, 01 May 2013 04:00:00 GMT "Friends with benefits" is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases. Direct Marketing News The brand generates serious buzz with a highly targeted campaign. http://www.dmnews.com/makinos-well-oiled-integrated-marketing-effort/article/290564/ Wed, 01 May 2013 04:00:00 GMT The brand generates serious buzz with a highly targeted campaign. Direct Marketing News Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust. http://www.dmnews.com/qa-terry-young-ceo-sparks-honey/article/290953/ Wed, 01 May 2013 04:00:00 GMT Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust. Direct Marketing News The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter. http://www.dmnews.com/ski-campaign-lifts-travel-marketing-to-new-heights/article/290954/ Wed, 01 May 2013 04:00:00 GMT The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter. Direct Marketing News Not for the faint of heart, the centerpiece of RPA's most recent campaign for the Newport Beach Film Festival demonstrates the power of the moving image. http://www.dmnews.com/graphic-film-festival-promo-engages-the-emotions/article/289140/ Mon, 22 Apr 2013 11:00:00 GMT Not for the faint of heart, the centerpiece of RPA's most recent campaign for the Newport Beach Film Festival demonstrates the power of the moving image. Direct Marketing News One had the best of conversion rates, one had the worst, and Heather Adams had to find out what the Dickens was going on. http://www.dmnews.com/a-tale-of-two-direct-response-call-centers/article/289289/ Wed, 17 Apr 2013 17:25:13 GMT One had the best of conversion rates, one had the worst, and Heather Adams had to find out what the Dickens was going on. Direct Marketing News Gaining behavior management skills will grow in importance as gamification continues to grow in popularity as a marketing asset. http://www.dmnews.com/marketers-get-their-game-on/article/288668/ Fri, 12 Apr 2013 18:38:28 GMT Gaining behavior management skills will grow in importance as gamification continues to grow in popularity as a marketing asset. Direct Marketing News Iconic ice cream purveyor Ben & Jerry's gave its fans sweet, personal rewards with its global "Capture Euphoria" campaign. http://www.dmnews.com/ben-jerrys-serves-up-instagram-awesomeness/article/286049/ Mon, 01 Apr 2013 04:00:00 GMT Iconic ice cream purveyor Ben & Jerry's gave its fans sweet, personal rewards with its global "Capture Euphoria" campaign. Direct Marketing News Wellington brand Hunter Boots and agency We Are Social had a way to keep people's spirits up in gloomy weather: a social campaign called "Together Through Any Weather." http://www.dmnews.com/hunter-boots-campaign-takes-the-gloom-out-of-a-rainy-day/article/286526/ Mon, 01 Apr 2013 04:00:00 GMT Wellington brand Hunter Boots and agency We Are Social had a way to keep people's spirits up in gloomy weather: a social campaign called "Together Through Any Weather." Direct Marketing News A Peruvian billboard generates potable water—and business results. http://www.dmnews.com/marketing-that-also-solves-a-real-life-problem/article/285881/ Mon, 25 Mar 2013 13:31:58 GMT A Peruvian billboard generates potable water—and business results. Direct Marketing News Snap Fitness simplified its franchisee marketing platform; now its network of owners is a network of local marketers. http://www.dmnews.com/snap-youre-a-marketer/article/285308/ Wed, 20 Mar 2013 20:46:51 GMT Snap Fitness simplified its franchisee marketing platform; now its network of owners is a network of local marketers. Direct Marketing News "Got the time?" is a question that takes on new meaning in the context of Crispin Porter + Bogusky's new socially based campaign for Diesel Timeframes. http://www.dmnews.com/living-on-the-edgy-diesels-upbeat-take-on-the-death-clock/article/281384/ Mon, 25 Feb 2013 12:00:00 GMT "Got the time?" is a question that takes on new meaning in the context of Crispin Porter + Bogusky's new socially based campaign for Diesel Timeframes. Direct Marketing News Shoe Carnival's e-commerce site was suffering because it couldn't target relevant products to potential customers. So the site stepped up its game. http://www.dmnews.com/shoe-carnival-cobbles-up-a-retargeting-program/article/280538/ Mon, 18 Feb 2013 13:30:00 GMT Shoe Carnival's e-commerce site was suffering because it couldn't target relevant products to potential customers. So the site stepped up its game. Direct Marketing News The women's apparel company strikes it rich with rich media. How else do you describe a 97% open rate? http://www.dmnews.com/avenue-goes-off-in-a-new-mobile-direction/article/280129/ Tue, 12 Feb 2013 22:34:07 GMT The women's apparel company strikes it rich with rich media. How else do you describe a 97% open rate? Direct Marketing News NutraBella joined forces with digital agency Resource Interactive to conceive of a clever online effort deriding the hugeness of prenatal vitamins. http://www.dmnews.com/a-digital-campaign-pregnant-with-promise/article/279784/ Mon, 11 Feb 2013 12:00:00 GMT NutraBella joined forces with digital agency Resource Interactive to conceive of a clever online effort deriding the hugeness of prenatal vitamins. Direct Marketing News He's no Snuggle Bear and that's on purpose. He's the Cold Monster, "pre-cold" remedy relief brand Zicam's sort of spokes-monster—the monster version of a cold personified. http://www.dmnews.com/common-cold-uncommon-marketing/article/275311/ Wed, 09 Jan 2013 12:00:00 GMT He's no Snuggle Bear and that's on purpose. He's the Cold Monster, "pre-cold" remedy relief brand Zicam's sort of spokes-monster—the monster version of a cold personified. Direct Marketing News Hertz Corporation relaunched websites use responsive web design to improve the customer experience across channels. http://www.dmnews.com/hertz-shifts-gears-with-responsive-web-design/article/274716/ Thu, 03 Jan 2013 20:11:27 GMT Hertz Corporation relaunched websites use responsive web design to improve the customer experience across channels. Direct Marketing News More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members. http://www.dmnews.com/aarp-adapts-its-marketing-channels/article/273879/ Tue, 01 Jan 2013 05:00:00 GMT More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members. Direct Marketing News JELL-O offers Mayan gods JELLO-Pudding in apocalypse-themed campaign http://www.dmnews.com/the-pudding-that-saved-mankind/article/273609/ Thu, 20 Dec 2012 22:05:43 GMT JELL-O offers Mayan gods JELLO-Pudding in apocalypse-themed campaign Direct Marketing News B2B marketers and salespeople must reconsider buyer behavior to keep today's customers engaged. http://www.dmnews.com/its-time-to-treat-b2b-buyers-like-the-consumers-they-are/article/263515/ Fri, 12 Oct 2012 20:14:29 GMT B2B marketers and salespeople must reconsider buyer behavior to keep today's customers engaged. 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