http://www.dmnews.com Latest articles from Direct Marketing News Direct Line Blog Direct Marketing News Direct Line Blog Direct Line Blog web@haymarketmedia.com no Put the customer in context and you'll be glad you did. That and other pearls from the IBM Smarter Commerce Global Summit in Nashville. http://www.dmnews.com/so-many-sides-of-you/article/294285/ Tue, 21 May 2013 17:17:56 GMT Put the customer in context and you'll be glad you did. That and other pearls from the IBM Smarter Commerce Global Summit in Nashville. Direct Marketing News A study from the University of Utah's David Eccles School of Business indicates that movie studios are by and large doing an inefficient job with their marketing. http://www.dmnews.com/marketing-needs-more-studio-screentime/article/294118/ Mon, 20 May 2013 18:42:10 GMT A study from the University of Utah's David Eccles School of Business indicates that movie studios are by and large doing an inefficient job with their marketing. Direct Marketing News Think direct mail is old school? Think again. http://www.dmnews.com/out-of-the-box-thinking/article/293862/ Fri, 17 May 2013 18:54:15 GMT Think direct mail is old school? Think again. Direct Marketing News Brandon Steiner, the sultan of sports memorabilia, discusses baseball, blogging, Baby Boomers, and Mo Rivera's cardboard glove. http://www.dmnews.com/selling-dirt-to-diamond-lovers/article/293718/ Thu, 16 May 2013 21:44:40 GMT Brandon Steiner, the sultan of sports memorabilia, discusses baseball, blogging, Baby Boomers, and Mo Rivera's cardboard glove. Direct Marketing News They say the way to a man's heart is through his stomach. But what about his nose http://www.dmnews.com/yankee-candle-lures-men-with-bacon-and-popcorn/article/293548/ Wed, 15 May 2013 21:04:26 GMT They say the way to a man's heart is through his stomach. But what about his nose Direct Marketing News It seems like there might be a bit of a mismatch between what companies want to do with mobile and what they're actually doing. http://www.dmnews.com/mobile-reap-what-you-sow/article/293520/ Wed, 15 May 2013 16:34:07 GMT It seems like there might be a bit of a mismatch between what companies want to do with mobile and what they're actually doing. Direct Marketing News Consumers—they want what they want and they want it now. So do colicky babies. http://www.dmnews.com/dont-sweat-tech-well-sweat-it-a-little/article/293167/ Tue, 14 May 2013 11:00:00 GMT Consumers—they want what they want and they want it now. So do colicky babies. Direct Marketing News Three takeaways from the U.S. Golf Association's expanding digital presence http://www.dmnews.com/three-digital-lessons-from-the-usga/article/293077/ Mon, 13 May 2013 14:41:11 GMT Three takeaways from the U.S. Golf Association's expanding digital presence Direct Marketing News Success in marketing today requires rethinking MRM, campaign management, and ROI. http://www.dmnews.com/the-new-chief-marketing-accountabilityrevenue-technology-officer/article/292815/ Fri, 10 May 2013 15:24:05 GMT Success in marketing today requires rethinking MRM, campaign management, and ROI. Direct Marketing News Twenty-four digital advertising stakeholders meet today in San Francisco to map out a strategy for the Battle of the Bots. http://www.dmnews.com/thank-god-wanamaker-isnt-here-to-see-this/article/292699/ Thu, 09 May 2013 17:49:46 GMT Twenty-four digital advertising stakeholders meet today in San Francisco to map out a strategy for the Battle of the Bots. Direct Marketing News Four tips on how marketers can connect with the Gen-C consumer http://www.dmnews.com/are-you-in-with-the-mob/article/292537/ Wed, 08 May 2013 18:51:55 GMT Four tips on how marketers can connect with the Gen-C consumer Direct Marketing News The media theorist riffs on brand storytelling, "The Real Housewives of Orange County," and his new book "Present Shock." http://www.dmnews.com/rushkoff-put-down-the-botox-and-join-real-life/article/292081/ Tue, 07 May 2013 11:00:00 GMT The media theorist riffs on brand storytelling, "The Real Housewives of Orange County," and his new book "Present Shock." Direct Marketing News The online made-to-measure suit retailer tracks its customers' path-to-purchase to optimize its digital strategies. http://www.dmnews.com/indochino-suits-up-its-digital-channels/article/292168/ Mon, 06 May 2013 19:33:21 GMT The online made-to-measure suit retailer tracks its customers' path-to-purchase to optimize its digital strategies. Direct Marketing News Retailers who whine about showrooming, cheer up. A new Nielsen study says 74% of product and service searchers on mobile devices make their purchases in-store. http://www.dmnews.com/all-mobile-is-local/article/291852/ Fri, 03 May 2013 15:59:30 GMT Retailers who whine about showrooming, cheer up. A new Nielsen study says 74% of product and service searchers on mobile devices make their purchases in-store. Direct Marketing News Some people might think CRM is an old term—they'd be wrong, of course, says Garner VP Gene Alvarez. http://www.dmnews.com/marketers-must-understand-engage-and-deliver/article/291643/ Thu, 02 May 2013 14:29:58 GMT Some people might think CRM is an old term—they'd be wrong, of course, says Garner VP Gene Alvarez. Direct Marketing News