http://www.dmnews.com Latest articles from DMNews Research & Reports In DMNews' first annual Agency Business Report, we found that DM agencies continue to evolve in order to stay relevant in a complex age of cross-channel marketing. http://www.dmnews.com/the-new-age-of-direct-marketing-agencies/article/136862/ Mon, 18 May 2009 01:00:00 GMT Marketers no longer see data collection, quality, accuracy and storage as background functions, due to the need to squeeze value from every campaign. However, there are plenty
of obstacles to overcome, as we found in the first DMNews/CognitiveDATA Data Management Survey http://www.dmnews.com/mining-for-data-gold/article/131655/ Fri, 01 May 2009 00:00:00 GMT As we finally wind down after an eventful year in the world of direct marketing - though some may say that's putting it mildly — we can look back and see that 2008 was clearly not a year for marketers to rest on their laurels. http://www.dmnews.com/not-a-dull-moment-in-2008/article/123206/ Mon, 22 Dec 2008 01:30:00 GMT DMNews gathered the best and brightest 'whiz-kids' in the industry to present its first-ever "30 under 30" list http://www.dmnews.com/30-under-30-the-young-and-the-restless-in-dm/article/122728/ Wed, 10 Dec 2008 05:40:00 GMT "Is direct mail deader than disco?" That was the question recently posed by a marketer on a business networking Web site. Judging from the wiggle room now available in mailboxes across America, it might appear that the sentiment is one shared by many companies, especially with today's unprecedented economic trials. http://www.dmnews.com/direct-mail-has-staying-power/article/137685/ Mon, 01 Dec 2008 15:58:00 GMT Haymarket Media, the parent company of DMNews, was commissioned by Merkle to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful. We were able to move beyond what we already know about the company, and learn from its leaders at every level and discipline about the solutions that are reaping client results. http://www.dmnews.com/merkle-celebrating-20-years-of-database-marketing-success/article/119832/ Thu, 23 Oct 2008 10:25:54 GMT The first DMNews/Pitney Bowes survey on direct mail and the environment suggests that consumers greatly overestimate the environmental impact of direct mail, a fact that likely colors attitudes toward the medium. http://www.dmnews.com/dmnews-debuts-first-dmnewspitney-bowes-survey/article/99883/ Mon, 17 Dec 2007 12:27:00 GMT