http://www.dmnews.com/tim-peterson/author/908/ Latest articles by Tim Peterson from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Karen Quintos, SVP and CMO, Dell, on how the brand is striving to better target its customers http://www.dmnews.com/targeting-video-series-karen-quintos-svp-cmo-dell/article/225880/ Wed, 01 Feb 2012 18:30:07 GMT Karen Quintos, SVP and CMO, Dell, on how the brand is striving to better target its customers Direct Marketing News Dell strives to better target its customers and market its brand. http://www.dmnews.com/dells-transformation/article/224956/ Wed, 01 Feb 2012 05:00:00 GMT Dell strives to better target its customers and market its brand. Direct Marketing News The Digital Advertising Alliance (DAA) debuted on Jan. 20 the first phase of a multistage campaign designed to educate consumers about online behavioral advertising. http://www.dmnews.com/daa-debuts-consumer-education-campaign-for-online-behavioral-advertising/article/224101/ Fri, 20 Jan 2012 18:28:24 GMT The Digital Advertising Alliance (DAA) debuted on Jan. 20 the first phase of a multistage campaign designed to educate consumers about online behavioral advertising. Direct Marketing News Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from advertising also increased 29% year-over-year to total $36.5 billion, contributing 96% of Google's overall revenue. The company increased its spending on sales and marketing by 62% compared with the previous year to $4.5 billion. http://www.dmnews.com/google-revenue-up-29-marketing-spend-increases-62/article/223922/ Thu, 19 Jan 2012 21:50:54 GMT Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from advertising also increased 29% year-over-year to total $36.5 billion, contributing 96% of Google's overall revenue. The company increased its spending on sales and marketing by 62% compared with the previous year to $4.5 billion. Direct Marketing News Volkswagen has launched a campaign and an iPad app to drive sales for its 2012 Golf R model, said Charlie Taylor, the car company's general manager of digital marketing, on Jan. 19. Volkswagen worked with digital agency AKQA to create the app. http://www.dmnews.com/volkswagen-centers-golf-r-campaign-around-ipad-app/article/223878/ Thu, 19 Jan 2012 19:29:24 GMT Volkswagen has launched a campaign and an iPad app to drive sales for its 2012 Golf R model, said Charlie Taylor, the car company's general manager of digital marketing, on Jan. 19. Volkswagen worked with digital agency AKQA to create the app. Direct Marketing News Three-quarters of marketers plan to increase their marketing spending on social media this year, according to a global survey of more than 700 marketers conducted last November by social marketing firm Wildfire. http://www.dmnews.com/survey-75-of-marketers-to-grow-social-spending-in-2012/article/223791/ Thu, 19 Jan 2012 15:08:55 GMT Three-quarters of marketers plan to increase their marketing spending on social media this year, according to a global survey of more than 700 marketers conducted last November by social marketing firm Wildfire. Direct Marketing News EBay recorded $11.7 billion in net revenue for 2011, a 27% increase compared with the prior year. The company's net income for the year also spiked, jumping 79% year-over-year to $3.2 billion. http://www.dmnews.com/ebay-revenue-up-27-launching-paypal-in-store-purchase-pilot/article/223727/ Wed, 18 Jan 2012 21:51:15 GMT EBay recorded $11.7 billion in net revenue for 2011, a 27% increase compared with the prior year. The company's net income for the year also spiked, jumping 79% year-over-year to $3.2 billion. Direct Marketing News To be surprised at Google for launching a broad-reaching campaign touting its privacy is weird. http://www.dmnews.com/google-goldilocks-and-online-privacy/article/223722/ Wed, 18 Jan 2012 20:57:53 GMT To be surprised at Google for launching a broad-reaching campaign touting its privacy is weird. Direct Marketing News Twitter hired Rob Goulding as its national inside sales manager, Twitter spokesperson Matt Graves confirmed on Jan. 18. The hire took effect yesterday. http://www.dmnews.com/twitter-hires-ex-google-ad-sales-exec/article/223642/ Wed, 18 Jan 2012 16:48:04 GMT Twitter hired Rob Goulding as its national inside sales manager, Twitter spokesperson Matt Graves confirmed on Jan. 18. The hire took effect yesterday. Direct Marketing News Digital agency 360i named Sarah Hofstetter president and Jared Belsky EVP, the digital agency said on Jan. 17. The promotions took effect this morning, said 360i CEO Bryan Wiener. http://www.dmnews.com/360i-taps-insiders-for-president-evp-posts/article/223545/ Tue, 17 Jan 2012 20:55:43 GMT Digital agency 360i named Sarah Hofstetter president and Jared Belsky EVP, the digital agency said on Jan. 17. The promotions took effect this morning, said 360i CEO Bryan Wiener. Direct Marketing News