http://www.dmnews.com/heather-schultz/author/877/ Latest articles by Heather Schultz from Direct Marketing News Direct Marketing News web@haymarketmedia.com no As the multitasking consumer population grows and technology evolves, a brand's survival depends on extending a consumer's emotional connection to advertising through multi-screen engagement. http://www.dmnews.com/the-multitasking-media-consumer/article/213862/ Fri, 07 Oct 2011 17:27:48 GMT As the multitasking consumer population grows and technology evolves, a brand's survival depends on extending a consumer's emotional connection to advertising through multi-screen engagement. Direct Marketing News Yahoo will launch an interactive tablet-based advertising product this fall, Patrizio Spagnoletto, VP of b-to-b marketing of the Americas at Yahoo, said on Oct. 5. PepsiCo also said it would unveil a consumer interaction product in October. http://www.dmnews.com/yahoo-promos-new-tablet-advertising-product-at-advertising-week-forum/article/213754/ Thu, 06 Oct 2011 16:14:04 GMT Yahoo will launch an interactive tablet-based advertising product this fall, Patrizio Spagnoletto, VP of b-to-b marketing of the Americas at Yahoo, said on Oct. 5. PepsiCo also said it would unveil a consumer interaction product in October. Direct Marketing News To reach the young, urban, socially connected demographic, Kodak introduced an integrated campaign that yielded strong results, leading to a better than 25% increase in purchase consideration for its digital cameras. http://www.dmnews.com/kodaks-integrated-campaign-highlights-hip-hop-celebs-to-engage-new-audience/article/210182/ Thu, 01 Sep 2011 04:00:00 GMT To reach the young, urban, socially connected demographic, Kodak introduced an integrated campaign that yielded strong results, leading to a better than 25% increase in purchase consideration for its digital cameras. Direct Marketing News As a farmer who raises his own crops on a 40-acre farm — plowing the fields on a John Deere tractor, harvesting soybeans, corn and clover — Valassis chairman, president and CEO Alan Schultz knows a thing or two about making things grow, even when conditions aren't always most favorable. http://www.dmnews.com/valassis-delivers-on-integration/article/210129/ Thu, 01 Sep 2011 04:00:00 GMT As a farmer who raises his own crops on a 40-acre farm — plowing the fields on a John Deere tractor, harvesting soybeans, corn and clover — Valassis chairman, president and CEO Alan Schultz knows a thing or two about making things grow, even when conditions aren't always most favorable. Direct Marketing News With a glass of Merlot in hand, an affluent 46-year-old woman skims the pages of a Boston Proper catalog packed with photos of striking models in knit tops, maxi dresses, swimwear and sandals. http://www.dmnews.com/boston-proper-builds-customer-database-and-sales-with-summer-catalog-initiative/article/208803/ Mon, 01 Aug 2011 04:00:00 GMT With a glass of Merlot in hand, an affluent 46-year-old woman skims the pages of a Boston Proper catalog packed with photos of striking models in knit tops, maxi dresses, swimwear and sandals. Direct Marketing News MetLife deployed a fan engagement program at the New Meadowlands Stadium in East Rutherford, N.J., for New York Giants and Jets fans in an effort to make its brand more approachable and reshape the perception that life insurance companies are intimidating. http://www.dmnews.com/metlifes-interactive-stadium-effort-helps-recharge-brand-and-engage-football-fans/article/205908/ Fri, 01 Jul 2011 04:00:00 GMT MetLife deployed a fan engagement program at the New Meadowlands Stadium in East Rutherford, N.J., for New York Giants and Jets fans in an effort to make its brand more approachable and reshape the perception that life insurance companies are intimidating. Direct Marketing News The client no longer owns the brand. Due to the proliferation of social media including Facebook, Twitter and Foursquare, customers must give permission to clients to enter their world, said Sasha Savic, chief commercial officer of Havas Media North America, on June 21. http://www.dmnews.com/social-media-shifts-marketing-model-to-customer-centric-dma-all-for-one/article/205789/ Tue, 21 Jun 2011 18:58:04 GMT The client no longer owns the brand. Due to the proliferation of social media including Facebook, Twitter and Foursquare, customers must give permission to clients to enter their world, said Sasha Savic, chief commercial officer of Havas Media North America, on June 21. Direct Marketing News Windsor Health Plan recognized it had a short window to legally attract new members to its Medicare Advantage health plan during the three-month fall marketing period last year, so the company applied predictive response modeling to quickly find its best prospects. http://www.dmnews.com/depth-of-targeted-marketing-programs-varies-among-healthcare-sectors/article/201355/ Sun, 01 May 2011 04:10:00 GMT Windsor Health Plan recognized it had a short window to legally attract new members to its Medicare Advantage health plan during the three-month fall marketing period last year, so the company applied predictive response modeling to quickly find its best prospects. Direct Marketing News Greenville Hospital System University Medical Center (GHS) launched a multichannel colorectal cancer screening campaign in conjunction with national colorectal cancer awareness month this past March. Jackson Marketing Group developed and executed the hospital system's vision. http://www.dmnews.com/ghs-drives-colonoscopies/article/201356/ Sun, 01 May 2011 04:00:00 GMT Greenville Hospital System University Medical Center (GHS) launched a multichannel colorectal cancer screening campaign in conjunction with national colorectal cancer awareness month this past March. Jackson Marketing Group developed and executed the hospital system's vision. Direct Marketing News LA Weight Loss has launched a direct-to-consumer campaign featuring two-minute national cable DRTV spots, direct mail, search marketing and social media. http://www.dmnews.com/la-weight-loss-launches-drtv-direct-mail-effort/article/193691/ Wed, 05 Jan 2011 16:23:38 GMT LA Weight Loss has launched a direct-to-consumer campaign featuring two-minute national cable DRTV spots, direct mail, search marketing and social media. Direct Marketing News