http://www.dmnews.com/juan-martinez/author/864/ Latest articles by Juan Martinez from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Brands embrace mobile commerce by developing apps and building sites for smartphone and tablet users, as well as optimizing their e-commerce sites. http://www.dmnews.com/mobiles-surge/article/233637/ Sun, 01 Apr 2012 04:00:00 GMT Brands embrace mobile commerce by developing apps and building sites for smartphone and tablet users, as well as optimizing their e-commerce sites. Direct Marketing News The FTC's recommendations do little more than stir a drink that should have been drunk already. http://www.dmnews.com/ftc-recommendations-add-fuel-to-the-online-privacy-inferno/article/233914/ Tue, 27 Mar 2012 16:32:59 GMT The FTC's recommendations do little more than stir a drink that should have been drunk already. Direct Marketing News By entering into this agreement the automaker essentially signed a player who is past his prime (a prime that lasted only two weeks, mind you) and set itself up for more than 700 days worth of tagline jokes http://www.dmnews.com/the-top-five-jeremy-linvolvo-tv-ad-taglines/article/232870/ Tue, 20 Mar 2012 17:03:56 GMT By entering into this agreement the automaker essentially signed a player who is past his prime (a prime that lasted only two weeks, mind you) and set itself up for more than 700 days worth of tagline jokes Direct Marketing News Twitter's acquisition of micro-blogging site Posterous is being touted by industry analysts as a move toward enhancing the ability to share rich content, such as videos and photographs, and a move away from a platform based solely on hum-drum 140-word status updates. http://www.dmnews.com/twitter-wants-more-from-you-than-140-word-updates/article/231839/ Tue, 13 Mar 2012 17:34:56 GMT Twitter's acquisition of micro-blogging site Posterous is being touted by industry analysts as a move toward enhancing the ability to share rich content, such as videos and photographs, and a move away from a platform based solely on hum-drum 140-word status updates. Direct Marketing News Ogilvy & Mather (O&M) New York has named Calle Sjoenell chief creative officer, said Toni Lee, director of PR at Ogilvy & Mather Worldwide. Sjoenell will report to O&M North American chief creative officer Steve Simpson. http://www.dmnews.com/ogilvy-mather-new-york-names-chief-creative/article/231167/ Thu, 08 Mar 2012 16:31:34 GMT Ogilvy & Mather (O&M) New York has named Calle Sjoenell chief creative officer, said Toni Lee, director of PR at Ogilvy & Mather Worldwide. Sjoenell will report to O&M North American chief creative officer Steve Simpson. Direct Marketing News Carina Pologruto has been promoted to GM and EVP of client services at direct marketing agency Marketsmith, said Monica Smith, CEO of Marketsmith. Smith, who previously served as president and CEO, will relinquish her role as president and cede day-to-day client services operations to Pologruto. http://www.dmnews.com/marketsmith-promotes-insider-to-gm-and-evp/article/231075/ Wed, 07 Mar 2012 19:54:43 GMT Carina Pologruto has been promoted to GM and EVP of client services at direct marketing agency Marketsmith, said Monica Smith, CEO of Marketsmith. Smith, who previously served as president and CEO, will relinquish her role as president and cede day-to-day client services operations to Pologruto. Direct Marketing News Can apps drive commerce? Should mobile sites be built specifically for each device? Should experiences remain consistent across channels? What do you think? http://www.dmnews.com/m-commerce-what-does-your-ideal-site-look-like/article/230903/ Tue, 06 Mar 2012 21:13:20 GMT Can apps drive commerce? Should mobile sites be built specifically for each device? Should experiences remain consistent across channels? What do you think? Direct Marketing News TWC's plan has upset industry analysts who feel that the introduction of usage-based plans could open the door for broadband providers to rid themselves of monthly rate plans. http://www.dmnews.com/time-warner-cable-hates-netflix-and-you/article/230071/ Thu, 01 Mar 2012 15:01:44 GMT TWC's plan has upset industry analysts who feel that the introduction of usage-based plans could open the door for broadband providers to rid themselves of monthly rate plans. Direct Marketing News Despite the need to connect with consumers across multiple channels, financial services institutions still don't view social media as an effective direct marketing channel. http://www.dmnews.com/financial-marketers-neglect-social-media-as-a-direct-response-marketing-channel/article/229112/ Thu, 01 Mar 2012 05:00:00 GMT Despite the need to connect with consumers across multiple channels, financial services institutions still don't view social media as an effective direct marketing channel. Direct Marketing News Last September, Huntington Bank launched a multimedia campaign online and across direct channels explaining the value of Asterisk Free Checking with impressive results. http://www.dmnews.com/integrated-campaign-yields-double-digit-growth/article/229527/ Thu, 01 Mar 2012 05:00:00 GMT Last September, Huntington Bank launched a multimedia campaign online and across direct channels explaining the value of Asterisk Free Checking with impressive results. 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