http://www.dmnews.com/ryan-chatelain/author/753/ Latest articles by Ryan Chatelain from Direct Marketing News Direct Marketing News web@haymarketmedia.com no In an e-mail, Harper's Bazaar editor Glenda Bailey describes the spring's hot fashion trends — prints, soft tailoring and bold and pastel colors. http://www.dmnews.com/magalogs-catch-on-with-fashion-retailers/article/179809/ Fri, 01 Oct 2010 16:00:00 GMT In an e-mail, Harper's Bazaar editor Glenda Bailey describes the spring's hot fashion trends — prints, soft tailoring and bold and pastel colors. Direct Marketing News Yankee Candle Company, a designer, manufacturer, wholesaler and retailer of scented candles, wanted to convert abandoned shopping carts on its e-commerce website into sales. http://www.dmnews.com/case-study-yankee-candle-rolls-out-effort-to-thwart-abandoned-carts/article/179810/ Fri, 01 Oct 2010 04:05:00 GMT Yankee Candle Company, a designer, manufacturer, wholesaler and retailer of scented candles, wanted to convert abandoned shopping carts on its e-commerce website into sales. Direct Marketing News Ace Hardware's Jeff Gooding, director of consumer marketing, on how the hardware purveyor uses measurable marketing http://www.dmnews.com/qa-with-jeff-gooding-ace-hardwares-director-of-consumer-marketing/article/179811/ Fri, 01 Oct 2010 04:00:00 GMT Ace Hardware's Jeff Gooding, director of consumer marketing, on how the hardware purveyor uses measurable marketing Direct Marketing News Travelers often believe that once you've seen one mid-priced room, you've pretty much seen them all. To unearth the subtle differences from one loyalty program to the next, you must dig deeper still. http://www.dmnews.com/two-of-the-travel-industrys-largest-hotel-companies-face-off-on-their-direct-marketing-prowess/article/179721/ Fri, 01 Oct 2010 04:00:00 GMT Travelers often believe that once you've seen one mid-priced room, you've pretty much seen them all. To unearth the subtle differences from one loyalty program to the next, you must dig deeper still. Direct Marketing News There's no shortage of geolocation apps these days, but relative newcomer Topguest aims to stand out for travelers. http://www.dmnews.com/qa-geoff-lewis-ceo-of-topguest/article/178982/ Wed, 15 Sep 2010 20:59:45 GMT There's no shortage of geolocation apps these days, but relative newcomer Topguest aims to stand out for travelers. Direct Marketing News Database company MCH Strategic Data said September 10 that it will acquire key assets of Quality Education Data (QED) from Dun & Bradstreet's MDR division. Dun & Bradstreet purchased QED, MDR's largest competitor, in February 2009. In May 2010, the Federal Trade Commission filed a lawsuit alleging that Dun & Bradstreet had gained a monopoly on K-12 education data. http://www.dmnews.com/dun-bradstreet-agrees-to-sell-qed-assets-to-mch/article/178653/ Fri, 10 Sep 2010 20:38:23 GMT Database company MCH Strategic Data said September 10 that it will acquire key assets of Quality Education Data (QED) from Dun & Bradstreet's MDR division. Dun & Bradstreet purchased QED, MDR's largest competitor, in February 2009. In May 2010, the Federal Trade Commission filed a lawsuit alleging that Dun & Bradstreet had gained a monopoly on K-12 education data. Direct Marketing News Ford is driving potential buyers to its website to learn more about its 'MyFord Touch' technology in an integrated marketing campaign promoting the 2011 Edge sports utility vehicle. The effort is leveraging direct mail, e-mail, TV, print, online, out-of-home advertising and social media. http://www.dmnews.com/new-technology-at-heart-of-ford-integrated-campaign-for-2011-edge/article/178558/ Thu, 09 Sep 2010 19:33:11 GMT Ford is driving potential buyers to its website to learn more about its 'MyFord Touch' technology in an integrated marketing campaign promoting the 2011 Edge sports utility vehicle. The effort is leveraging direct mail, e-mail, TV, print, online, out-of-home advertising and social media. Direct Marketing News Netflix said September 8 that it has reached a long-term deal to stream movies from independent film studio Nu Image/Millennium Group. http://www.dmnews.com/netflix-strikes-streaming-deal-with-nu-imagemillennium-group/article/178494/ Wed, 08 Sep 2010 20:35:56 GMT Netflix said September 8 that it has reached a long-term deal to stream movies from independent film studio Nu Image/Millennium Group. Direct Marketing News After not hearing much over the summer about new private-sale e-commerce websites, all the rage earlier this year, exclusive-bargain online shops are gaining steam again. http://www.dmnews.com/private-sale-e-commerce-sites-ride-a-second-wave/article/178477/ Wed, 08 Sep 2010 18:35:10 GMT After not hearing much over the summer about new private-sale e-commerce websites, all the rage earlier this year, exclusive-bargain online shops are gaining steam again. Direct Marketing News The baby carrot industry is conducting an integrated marketing campaign to convince consumers that the vegetable isn't just for health nuts. The $25 million campaign playfully uses the tag line, "Eat 'em like junk food." http://www.dmnews.com/baby-carrot-growers-target-snackers-with-integrated-effort/article/178237/ Fri, 03 Sep 2010 18:06:53 GMT The baby carrot industry is conducting an integrated marketing campaign to convince consumers that the vegetable isn't just for health nuts. The $25 million campaign playfully uses the tag line, "Eat 'em like junk food." Direct Marketing News