http://www.dmnews.com/shahnaz-mahmud/author/747/ Latest articles by Shahnaz Mahmud from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Sony and Michelin are among the marketers who are combining events in consumers' homes with digital and direct marketing tactics to build ongoing relationships with customers. http://www.dmnews.com/brands-use-house-parties-to-collect-data/article/193107/ Sat, 01 Jan 2011 05:10:00 GMT Sony and Michelin are among the marketers who are combining events in consumers' homes with digital and direct marketing tactics to build ongoing relationships with customers. Direct Marketing News Video provider Movies Unlimited was fortunate to possess solid website traffic, but it had a problem with shopping cart abandonment. http://www.dmnews.com/vendor-unlocks-e-mail-retargeting-revenue-stream/article/193116/ Sat, 01 Jan 2011 05:00:00 GMT Video provider Movies Unlimited was fortunate to possess solid website traffic, but it had a problem with shopping cart abandonment. Direct Marketing News Direct mail production and printing services company Johnson & Quin said it has acquired Compuletter, a business specializing in personalized direct marketing, fulfillment, database and list management services. Terms of the deal were not disclosed. http://www.dmnews.com/johnson-quin-acquires-compuletter/article/192092/ Thu, 02 Dec 2010 20:57:53 GMT Direct mail production and printing services company Johnson & Quin said it has acquired Compuletter, a business specializing in personalized direct marketing, fulfillment, database and list management services. Terms of the deal were not disclosed. Direct Marketing News E-mail marketer StrongMail Systems announced it has partnered with e-mail service provider Net Atlantic, as part of its move to service the small and medium-sized business market. StrongMail gains access to Net Atlantic's extensive trove of SMB clients (1,800 total) in the deal. http://www.dmnews.com/email-providers-team-up-to-market-to-smbs/article/191879/ Wed, 01 Dec 2010 19:46:14 GMT E-mail marketer StrongMail Systems announced it has partnered with e-mail service provider Net Atlantic, as part of its move to service the small and medium-sized business market. StrongMail gains access to Net Atlantic's extensive trove of SMB clients (1,800 total) in the deal. Direct Marketing News Cable and broadcast television networks are asking fans of their shows to "check in" via social media between seasons. http://www.dmnews.com/checking-in-improves-viewer-loyalty/article/191182/ Wed, 01 Dec 2010 05:10:00 GMT Cable and broadcast television networks are asking fans of their shows to "check in" via social media between seasons. Direct Marketing News E-mail service providers have found a new way to acquire customers in the small business category, a cost-conscious group, by way of an age-old marketing tactic: free samples http://www.dmnews.com/esps-turn-to-freemium-models-to-help-upsell-budget-conscious-businesses/article/191185/ Wed, 01 Dec 2010 05:10:00 GMT E-mail service providers have found a new way to acquire customers in the small business category, a cost-conscious group, by way of an age-old marketing tactic: free samples Direct Marketing News E-mail marketers don't expect Facebook's revamped messaging system to replace traditional e-mail service, but they are watching the platform's rollout to see how they can use it to interact with consumers. http://www.dmnews.com/facebook-messaging-revamp-prompts-strategy-review/article/191170/ Wed, 01 Dec 2010 05:10:00 GMT E-mail marketers don't expect Facebook's revamped messaging system to replace traditional e-mail service, but they are watching the platform's rollout to see how they can use it to interact with consumers. Direct Marketing News Disney Parks and Resorts launched a location-based initiative November 18 with mobile check-in service Gowalla to engage visitors through their mobile devices. http://www.dmnews.com/disney-launches-location-based-platform-with-gowalla-to-engage-park-visitors/article/191189/ Thu, 18 Nov 2010 21:54:33 GMT Disney Parks and Resorts launched a location-based initiative November 18 with mobile check-in service Gowalla to engage visitors through their mobile devices. Direct Marketing News The Nielsen Company said November 17 that it underreported the audiences of the top 1,000 websites by an average of 5% in September. It is the second time this month that Nielsen has identified erroneous website visitor numbers. http://www.dmnews.com/nielsen-says-glitch-caused-second-erroneous-website-visitor-report/article/191139/ Thu, 18 Nov 2010 18:18:20 GMT The Nielsen Company said November 17 that it underreported the audiences of the top 1,000 websites by an average of 5% in September. It is the second time this month that Nielsen has identified erroneous website visitor numbers. Direct Marketing News US Internet advertising revenue reached a record high of $6.4 billion in the third quarter, according to statistics from the Internet Advertising Bureau, a digital advertising industry group. Revenue was up 17% year-over-year in Q3. http://www.dmnews.com/internet-ad-revenue-hits-record-high-of-64b-in-q3/article/191065/ Wed, 17 Nov 2010 18:54:30 GMT US Internet advertising revenue reached a record high of $6.4 billion in the third quarter, according to statistics from the Internet Advertising Bureau, a digital advertising industry group. Revenue was up 17% year-over-year in Q3. Direct Marketing News