http://www.dmnews.com/iris-dorbian/author/719/ Latest articles by Iris Dorbian from Direct Marketing News Direct Marketing News web@haymarketmedia.com no IBM's planned acquisition of Coremetrics, announced June 15, is further evidence that technology companies will continue to add analytics capabilities to their products and services, industry experts told DMNews. http://www.dmnews.com/ibm-buys-coremetrics-to-boost-analytics/article/172810/ Fri, 18 Jun 2010 21:52:00 GMT IBM's planned acquisition of Coremetrics, announced June 15, is further evidence that technology companies will continue to add analytics capabilities to their products and services, industry experts told DMNews. Direct Marketing News Online retailer Net-A-Porter will launch a male counterpart to its 10-year-old women's luxury site in January. Named "Mr. Porter," the e-commerce portal will sell clothes from high-end apparel brands, such as Ralph Lauren, Burberry and YSL. http://www.dmnews.com/net-a-porter-to-launch-mens-site-in-2011/article/172708/ Thu, 17 Jun 2010 20:47:15 GMT Online retailer Net-A-Porter will launch a male counterpart to its 10-year-old women's luxury site in January. Named "Mr. Porter," the e-commerce portal will sell clothes from high-end apparel brands, such as Ralph Lauren, Burberry and YSL. Direct Marketing News Luxury jewelry retailer Tiffany & Co. has introduced an iPhone and iPod Touch application that let shoppers browse engagement rings and size them. The app, known as the "Engagement Ring Finder," was developed in response to consumer demand and launched June 14. http://www.dmnews.com/tiffany-co-aids-ring-shopping-with-iphone-app/article/172706/ Thu, 17 Jun 2010 20:36:20 GMT Luxury jewelry retailer Tiffany & Co. has introduced an iPhone and iPod Touch application that let shoppers browse engagement rings and size them. The app, known as the "Engagement Ring Finder," was developed in response to consumer demand and launched June 14. Direct Marketing News Direct marketing services provider Harte-Hanks announced this week that it has expanded its CI Technology Database to help business-to-business marketers segment and target US IT decision makers. The database now includes information about 4 million business locations. http://www.dmnews.com/harte-hanks-expands-it-database/article/172646/ Wed, 16 Jun 2010 21:34:28 GMT Direct marketing services provider Harte-Hanks announced this week that it has expanded its CI Technology Database to help business-to-business marketers segment and target US IT decision makers. The database now includes information about 4 million business locations. Direct Marketing News IBM announced June 15 that it will acquire web analytics company Coremetrics. The transaction, whose financial terms were not disclosed, is expected to close in the third quarter of this year. http://www.dmnews.com/ibm-to-buy-web-analytics-firm-coremetrics/article/172567/ Tue, 15 Jun 2010 21:39:25 GMT IBM announced June 15 that it will acquire web analytics company Coremetrics. The transaction, whose financial terms were not disclosed, is expected to close in the third quarter of this year. Direct Marketing News Cable television network A&E has partnered with bookseller Barnes & Noble to promote the July 11 premiere of crime mystery series The Glades. The companies are mailing the book version of the show's pilot episode to Barnes & Noble customers. http://www.dmnews.com/ae-barnes-noble-use-e-mail-giveaways-to-promote-the-glades/article/172467/ Mon, 14 Jun 2010 20:36:21 GMT Cable television network A&E has partnered with bookseller Barnes & Noble to promote the July 11 premiere of crime mystery series The Glades. The companies are mailing the book version of the show's pilot episode to Barnes & Noble customers. Direct Marketing News Shop-from-home company HSN will launch a spinoff 24-hour TV shopping channel August 1 on the Dish Network. HSN2 will air repeats of HSN's most popular shows. http://www.dmnews.com/hsn-to-launch-spinoff-channel/article/172465/ Mon, 14 Jun 2010 20:08:56 GMT Shop-from-home company HSN will launch a spinoff 24-hour TV shopping channel August 1 on the Dish Network. HSN2 will air repeats of HSN's most popular shows. Direct Marketing News Sears Holdings boosted the online customer service of its namesake retail brand June 10 by launching the Sears Blue Crew HQ site. http://www.dmnews.com/sears-launches-blue-crew-hq-customer-service-site/article/172234/ Fri, 11 Jun 2010 20:06:57 GMT Sears Holdings boosted the online customer service of its namesake retail brand June 10 by launching the Sears Blue Crew HQ site. Direct Marketing News IndieShop, a television-based shopping service that will sell handcrafted designer items, will debut on Wizebuys TV June 14. Wizebuys TV is a paid programming network that reaches approximately 40 million homes in 150 markets. http://www.dmnews.com/home-shopping-network-indieshop-to-debut-on-wizebuys/article/172221/ Fri, 11 Jun 2010 17:24:39 GMT IndieShop, a television-based shopping service that will sell handcrafted designer items, will debut on Wizebuys TV June 14. Wizebuys TV is a paid programming network that reaches approximately 40 million homes in 150 markets. Direct Marketing News NetChoice, an industry coalition that counts AOL, eBay and Yahoo among its members, has declared that the consumer data privacy draft bill put forward by U.S. Reps Rick Boucher (D-VA) and Cliff Stearns (R-FL) last month, violates the First Amendment. http://www.dmnews.com/consumer-privacy-data-draft-bill-violates-first-amendment-says-industry-group/article/172068/ Wed, 09 Jun 2010 22:07:35 GMT NetChoice, an industry coalition that counts AOL, eBay and Yahoo among its members, has declared that the consumer data privacy draft bill put forward by U.S. Reps Rick Boucher (D-VA) and Cliff Stearns (R-FL) last month, violates the First Amendment. Direct Marketing News